With so much consumerism in today’s era, getting your message out has never been more challenging. While lots of visual data is published on social media every day, there are far fewer motion apps or web-based platforms that can help drive more traffic. Companies today are considering implementing motion graphics more than ever. Animations can be used in every platform and for every type of business, strengthening company messages and brand awareness.
Here’s what you need to know:
What Are Motion Graphics?
In the most basic terms, motion graphics are a means to great storytelling through a combination of animation and graphic design. Animation designs use more than simple elements like texts or shapes as they aim to engage auditory functions to communicate ideas.
When trying to get a message across, combining auditory and visual stimuli works best. The combination becomes more memorable and more available in every individual’s perception. This means every time the individual hears the brand name or comes across it, they will remember a specific moment from the motion graphics that may help turn them into a loyal customer in the long run.
Benefits of Applying Motion Design
Implementing animation design helps raise brand awareness, trigger others’ curiosity, and prompt strong urges to buy apps, services, or products. When using videos in a company’s marketing strategy, it is not only efficient across most social media platforms but helps the brand stand out from other competitors.
Applying motion graphics is not only powerful but is often cost and time effective. There is far less money or time involved in motion graphics since using the platform is easy, affordable, and creates such eye-catching motion pictures that it can easily attract more than the average video or image.
When it comes to developing a new branding concept, it is safe to say that most viewers can easily analyze pictures and ideas, given they are presented in an easy and engaging way. Most people will retain 95% of a message when consuming a video compared to 10% when reading text.
Eighty-five percent of consumers are driven to see more branded videos, so using motion graphics in advertising, branding, and marketing strategies can trigger others to comment and discuss content. Real-time feedback and engagement should always be a priority when attempting to drive traffic and eventually committed fans.
The Art of Persuasion
There has been a huge rise in demand for motion graphics, simply because they’re very persuasive. With Motion Graphics’ ability to simplify complex messages, deliver memorable ideas, and form creative aesthetic representations, it has managed to become the ultimate powerhouse.
Instead of just selling something, when using motion graphics, you’re earning the trust of your potential clients. Helping them understand why your product or service is right for them through the right tool can become more valuable than simply trying to "make money."
This is perhaps why brands like Dropbox, CrazyEgg, and Google rely on motion graphics videos to transmit the real value behind their products or services. Depending on various companies, using motion graphics can increase conversion rates by a whopping 20% and as much as 80%!
Learning Motion Graphics
When it comes to finding the flawless branding blueprint, it all comes down to knowing your audience and conveying the right message. To achieve this, companies need motion graphics to combine multiple stimuli and curate powerful messages.
Grow Your Knowledge
If you’re looking to boost your career and motion graphics, Noble Desktop is offering a Motion Graphics certificate to step up your skills. Learn to edit video and audio, create transitions, and combine graphic elements to form inspiring animated videos. When it comes to succeeding in the marketing world, learning motion graphics is a must-have.
Learn video editing, motion graphics, and special effects by taking our Video Editing Courses and After Effects Classes. Then showcase what you've learned by creating a motion graphics demo reel.