Intro to Google Ads | Google Ads Free Class

Google Ads (formerly AdWords) provides businesses with the opportunity to show up at the top of search engine results, drive traffic to their website and generate leads and sales within hours through paid campaigns. In this free seminar, you'll learn some of the basics of paid search and Google Ads, a key component of digital marketing. Gain an understanding of what you can do with Google Ads and how it can help grow your business.

To continue learning more about Google Ads after this free seminar, see our Google Ads bootcamp or our full suite of Digital Marketing courses.

Instructor Bio

Nicole McCullum is the founder of Captivate Designs, a website design and SEO company servicing clients globally. She specializes in helping small businesses and entrepreneurs generate more leads, attract more clients, and grow their business online through Captivating Website Design, Do it for You SEO services and Do it Yourself SEO training. Nicole’s tips & strategies have been published on Forbes, Inc.com, Wall Street Journal, Bloomberg BusinessWeek, Smart Hustle Magazine, Black Enterprise and more. You can follow her on Twitter @nicolemccullum

What You’ll Learn

What is Paid Search?
What is Google Ads?
Why use Google Ads?
Key Considerations to Start Advertising

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Fundamentals of Google Ads