Discover the process of exporting banners in a design software, which includes saving the file as a TIFF for multiple editing opportunities and low compression. Learn how to adjust the quality and scale of the image for optimal preview and printing purposes.
Key Insights
- The article presents the step-by-step process of exporting a banner in design software, leading to a TIFF file that allows multiple edits and maintains image quality due to low compression.
- To preview the banner design, the article advises exporting the image as a JPEG and adjusting the quality and scale for a more manageable image size.
- While creating the banner, the article emphasizes considering the target audience, and aligning the visual elements with the message it's trying to convey, in this case, the connection between cityscapes and construction.
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In this video, we'll be exporting our banner. Let's go over the process of what that would look like.
Normally, we'd go to File, Export, and Export As. However, to save this, a lot of times for printing, you'll save it as a TIFF file. To do this, we would go to Save As, and instead of Photoshop, we would save this as a TIFF.
A TIFF file allows you to have multiple editing opportunities and low compression, meaning that your image will be able to be exported and printed with high quality, as well as it'll allow the printer to have the highest degree of quality for this printing job, short of actually editing it in Photoshop. However, for this situation, we're going to simply export a preview of this so we can look at all three of the banners together. So let's go up to the top, and we'll go to File, Export, Export As, and from here, we're going to be exporting our banner as a JPEG.
We'll go to the top right, and we'll select from PNG, and instead select JPEG. We'll keep the quality at 100%. However, let's reduce the scale so we have a smaller image to work with.
We'll click Scale, and select 25%. This will give us a width of 2700 × 5400. We'll then wait for the preview to load, since our computer is working hard to create a preview from our large file.
So let's give it some time, and I'll come back once the preview's loaded. Here, we can see that we have our preview, and this looks good. So let's export it now.
We'll go to Export All, and now we're going to be saving our file, renaming it PTC for Phase 10 Construction, Banner 1, and we'll save this as JPEG, and click Save. We've now finished exporting our Phase 10 Construction banner. We'll wait for this preview to load, or we can simply click the X. We can save our work using CTRL S on the keyboard.
Now, let's quickly go over what we've done in this banner. We were able to add frames and add text, as well as manipulate the colors of two different photos that we added to this. We changed a logo that originally had the text on the bottom, and in different colors, and we created a few shapes.
In addition, throughout the process, we considered what the words were saying, and what the target audience was looking for. In this case, they were looking to see that the photos match the words of identifying cities and construction, which is why we chose a San Francisco city, as well as construction. We then went through the process of observing where the attention would be grabbed in this center text here, and how we could emphasize that text with a title below.
Overall, I think this banner accomplishes its job, and our client would be happy. In the next video, we'll start Banner 2. See you there!