The article guides readers through the process of creating an impactful banner in Photoshop, with emphasis on conveying messages visually and adapting to changes promptly. By using a file saved preset, the author demonstrates how to establish an artboard, import relevant copy, adjust text sizes, and incorporate dynamic images to evoke the sense of hustle and innovation.
Key Insights
- The tutorial emphasizes the importance of visual storytelling in banner creation, using concepts such as "hustle", "changing", "expanding", and "innovation" to dictate the selection of dynamic imagery.
- It provides step-by-step instructions on how to set up an artboard, integrate text, and adjust font sizes using Photoshop's tools and features.
- The author highlights the benefits of linking files within the Photoshop interface, as this allows for real-time updates to the banner whenever changes are made to the linked file.
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In this video we'll begin working on our third and final banner. So let's begin by creating our file.
We'll go to file, new, and here we'll be creating a file using our saved preset. Go to saved and select pop-up banner PTC. Next let's give our title a new name.
We'll type PTC banner 3 and then we'll click create. Before moving any further let's save our work. Go into file, save as, and let's save this as PTC banner 3 and click save and okay.
We now have our artboard 1 set up and so let's begin reviewing some of the copy and materials that will be going into it. We'll go down into our folder and we'll be opening up phase 10 copy. With this copy set up we can see that we have all the banner 3 text to be able to be added into our artboard.
So let's simply copy and highlight all of the text by clicking and highlighting it and then we'll hit CTRL C so that we have this text copied. We'll then go back into our banner in Photoshop and let's simply create a text layer using the horizontal type tool and we'll create it in the bottom area creating a bounding box and hitting CTRL V to replace valorem ipsum. Next let's adjust the size of some of this text.
We'll click and hit CTRL A to highlight all of the text and then going to the top to our options bar let's simply drag it down until we can see all of it and it looks like i can see all of it now at about 91. In the future we'll be making adjustments to this text however it is helpful for now to be able to see it on the bottom. Let's click outside in the layers panel.
Next let's talk about what we want in this artboard for our banner. Reading some of our copy we can see words like hustle, keep up, changing, expanding, how much time to keep up. So essentially the message is that things are constantly moving fast therefore we're going to want to incorporate an image where things are hustling and moving quickly.
In addition there's a little emphasis on expanding, changing, and innovation so we'll want to feature things changing and growing and innovating. So for a banner like this we really want the entire thing to be pretty image oriented since it will attract a lot of our attention as well as it will have a lot of energy. So let's create a frame for our artboard that covers up most of the artboard.
We'll start by creating a guide by going to our top and let's drag guide down and release it at 50 inches. Next let's create a frame for our artboard one so that we can insert an image within the top of our artboard. We'll go over to the frame tool or tools bar and let's simply drag a frame from the top left corner down to the bottom right where it intersects with the guide and release.
We can then rename this frame and hit ENTER and now we have our frame up top and our text below. Next let's create the Photoshop file that our image will be contained within. We'll save our work hitting CTRL S on the keyboard and next we'll go to file open.
Here we can look at the different images that we have. For this image let's open up London jpeg and click open. As we talked about for our artboard we want an image that really shows the hustle and movement and so an image like this will incorporate that well.
So let's create a Photoshop file and save it for this. We'll start by dragging our background layer into new layer and let's rename this London scene and hit ENTER. Next let's rename our background layer London original and hit ENTER.
Finally we'll lock the London original layer and hide the visibility. We're now ready to save our Photoshop file so we'll go to file save as and we can title this London banner 3 and hit save and okay. Now we have our Photoshop file ready to be able to make changes.
Let's now go back into ptc banner 3 and let's link the image that we have here into our frame. To do this we'll select the thumbnail and going up to our properties we're going to select inset image place from local disk linked. Essentially what this will do is place a linked file within the frame meaning that as it changes it will also change within our Photoshop file.
We'll select London banner 3 and click place. Now we have our London banner here and we can move and drag it around as appropriate. In addition if we go into London banner 3 and we make a change to this image it will also show in ptc banner 3. For example if we go to the left and we'll just pick a shape and if we draw a circle in the middle and drag the ellipse to the top we'll see that we now have ellipse right in our image.
If we hit CTRL S to save this and go back into ptc banner 3 we'll see that because the image is linked any changes that we make to London banner 3 are also made to this image. However if we delete this now selecting it and hitting delete and click yes we'll see that now we've deleted it. However if we go back into ptc banner 3 without having saved our London banner file it won't update until it's saved.
We'll click London banner 3 hit CTRL S to save and then go back into ptc banner 3 and we'll see that our image is now updated. Let's save our work for now hitting CTRL S on the keyboard and in the next videos we'll begin building out our London scene image. See you there!