Tableau is one of the fastest-growing data visualization tools in the world. It’s the most efficient way to transform raw data into digestible visualizations. There are many tools available for data visualization, but Tableau is certainly the most beginner-friendly. It offers drag-and-drop features, compatibility with nearly every type of data format, and in-app basic analysis tools.
Marketing Analysts use Tableau to bring all of their marketing technology and analytics together in one app. Tableau can be used to analyze and create reports on marketing campaigns, social media stats, website performance, and customer data. Using Tableau in this way is also helpful for Digital Analysts.
Business Analysts create executive dashboards, scorecards, as well as weekly and monthly reports in Tableau. These visualizations of data are helpful to provide context to business data during meetings and as a reference after meetings.
Tableau is also a versatile tool for any Data Analyst. It allows analysts to download, install, and work with data sets from multiple different sources and environments. It’s capable of handling big data sets and performing basic analytics.
Tableau is often used by Data Journalists who analyze and visualize relevant data in order to deliver news-worthy information. They utilize the software to create visually pleasing infographics for topics like election statistics, census data, and stock market analyses alongside their writing.