Tableau is one of the fastest-growing data visualization tools in the world. It’s the most efficient way to transform raw data into digestible visualizations. There are many tools available for data visualization, but Tableau is certainly the most beginner-friendly. It offers drag-and-drop features, compatibility with nearly every type of data format, and in-app basic analysis tools.
Marketing Analysts use Tableau to bring all of their marketing technology and analytics together in one app. Tableau can be used to analyze and create reports on marketing campaigns, social media stats, website performance, and customer data. Using Tableau in this way is also helpful for Digital Analysts.
Business Analysts create executive dashboards, scorecards, as well as weekly and monthly reports in Tableau. These visualizations of data are helpful to provide context to business data during meetings and as a reference after meetings.
Tableau is also a versatile tool for any Data Analyst. It allows analysts to download, install, and work with data sets from multiple different sources and environments. It’s capable of handling big data sets and performing basic analytics.
Tableau is often used by Data Journalists who analyze and visualize relevant data in order to deliver news-worthy information. They utilize the software to create visually pleasing infographics for topics like election statistics, census data, and stock market analyses alongside their writing.
Tableau Career Options
Here are a few career paths for which you’ll likely need Tableau skills in order to succeed. We also include additional info about their average salaries, their day-to-day responsibilities, and a link to learn more about each career.
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Digital Analyst
Indeed.com Avg. Salary
$88K / year
Glassdoor Avg. Salary
$75K / year
Digital analysts work with a marketing team to analyze the effectiveness and reach of digital marketing campaigns. They use Google analytics and site tagging tools to harvest user data. This data is analyzed and interpreted to provide insights into how to improve the user experience and the effectiveness of the digital marketing campaign.
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Marketing Analyst
Indeed.com Avg. Salary
$71K / year
Glassdoor Avg. Salary
$76K / year
A marketing analyst brings marketing expertise to companies and organizations to assist with their marketing initiatives. Depending on the type of role and company they are working for, the marketing analyst's job can vary in channels and the type of work. In some cases, the marketing analyst will be in charge of providing analytical support for a specific channel or set of marketing channels. The marketing analyst may also be involved in coming up with strategies, finding the right audiences, performing competitive analyses, and optimizing channels.
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Data Analyst
Indeed.com Avg. Salary
$82K / year
Glassdoor Avg. Salary
$86K / year
Data analysts review large amounts of data to summarize, analyze, and visualize it and provide insights. Working from data from multiple, relevant sources, they create and maintain databases, and use statistical techniques to analyze the collected data. Data analysts must be able to communicate with others about what the data shows and to be able to provide realistic recommendations based on their analysis. Many industries such as healthcare, advertising, and retail rely on the work of data analysts to inform their business decisions and strategy.
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Business Analyst
Indeed.com Avg. Salary
$85K / year
Glassdoor Avg. Salary
$94K / year
Business analysts use business, technology, and project management skills to analyze business problems and propose data-driven solutions. Grounded in technical expertise, business analysts perform risk analyses, manage project plans, and translate technical information such as diagrams and blueprints. Experienced business analysts can become business or project managers, which puts their professional expertise to work with the management of project deliverables and other people. Business analysts can put their skills to work across a variety of industries, companies, and job functions.