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Responsive HTML Email Book

Step-by-Step Training Workbook: Build Mobile-Friendly Emails

In this book you’ll learn best practices for executing a responsive email design that will ensure an excellent user experience for desktop, webmail, and mobile users. We’ll show you how easy it is to set up a single-column email with a fluid layout that will work across devices and email clients. We’ll also show you how to create a more complex newsletter that, with the help of media queries, will go from a 2-column layout to a single column on most mobile devices.

Includes Downloadable Class Files (works on Mac & PC)
ISBN: 978-1-941333-26-6

Download Sample Exercise
Setup & Introduction
Downloading the Class Files
Before You Begin
  • Popular email clients
  • Recommended software
Section 1
Setting Up: Do This Before Other Exercises!
  • Setting up your class files
Simple Responsive Layout
  • Coding the table structure
  • Fixing a gap below images
  • Making the email responsive
  • Introduction to CSS media queries
2-Column Layout: Media Queries
  • Coding the nested table structure
  • Writing styles for desktop & mobile versions
  • Media queries for fine-tuning mobile responsive design
  • Modifying media queries
Mobile-Friendly Column Layout
  • Coding the table for the 2-column content
  • Converting the mobile layout to 1-column
  • Adding the other date listings
  • Refining the CSS
Section 2
Optimizing Images for Mobile
  • HTML email image quality: a balancing act
  • Dealing with hi-res/retina images
  • Swapping the banner on mobile
  • Further optimizing the mobile banner
Responsive Footer
  • Structuring the footer layout
  • Styling the footer
  • Optimizing the footer for smaller mobile devices
Optimizing the Mobile Layout
  • Changing font size across screen sizes
  • Removing excess margins on mobile
  • Removing the table borders
Best Practices: Preflight
  • Adding a preheader to entice mobile users
  • Inlining the styles with Mailchimp’s inliner
Bonus Material
Progressive Enhancement
  • Rounding image corners with border radius
  • Adding CSS box shadow
  • Custom web fonts: adding Google Fonts
Alt Text on Banner Swap
  • Adding an invisible shim image
  • Assigning alt text to a shim
Bulletproof Buttons in Outlook
  • VML
  • Bulletproof buttons in Outlook
Reference Material
Overview of HTML Email Best Practices
  • Links to Reference Websites

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The Best Way to Enjoy Our Books

Our workbooks are meant to be used while you work on your computer. They typically contain step-by-step exercises that walk you through doing tasks on your computer. An ideal setup would be to have the eBook loaded onto a device (like a tablet/smartphone) or on a second computer monitor, so you can read the book as you work on your computer. You can also print the PDF if you prefer.

Which File Format Is Right for You?
PDF
  • Ideal for printing.
  • An exact match to the printed book. If the text reflow of an EPUB or MOBI file is confusing please refer to the PDF.
  • PDF is compatible with most devices, but it’s not optimized for small screens. If using a smaller screen you’ll likely want to use the EPUB or MOBI files.
EPUB
  • The industry standard eBook format which works with all devices, except for the Amazon Kindle. EPUB can be read on Mac, PC, iPhone, iPad, iPod Touch, Nook, Sony Reader, Kobo, Android, and many more.
  • Ideal for smaller screens as the layout reflows to fit the current device (at the type size of your choice).
MOBI (Kindle)
  • Amazon’s format for Kindle devices and Kindle app.
  • Ideal for smaller screens as the layout reflows to fit the current device (at the type size of your choice).
  • Using an iOS Device such as iPhone & iPad? The Kindle app for Apple iOS devices requires a specialized format which we do not support. While our MOBI will work in the Kindle app, it will not render well on iOS devices. We recommend using the EPUB format with Apple’s Books app if reading on an iOS device.
Recommended Reading Apps
iPhone, iPad
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Mac
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Android
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Teachers and training centers wishing to print copies for students should email hello@nobledesktop.com for licensing options and pricing.

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Examples of What You Learn

  • Fixing Gaps Below Images
  • Introduction to Media Queries
  • Writing Styles for Desktop and Mobile Versions
  • Optimizing Images for Mobile
  • Dealing with Hi-Res/Retina Images
  • Swapping the Banner on Mobile
  • Optimizing the Mobile Layout
  • Adding a Preheader to Entice Mobile Users
  • Coding Responsive Columns that Work on Gmail
  • Inlining the Styles with MailChimp’s Inliner

Why Our Books Are Unique

Our books are packed with step-by-step exercises that walk you through projects. You’ll learn by doing exercises, not reading long explanations. The goal is to give you hands-on practice with the program, getting you started quickly with the things that are most important for real life work.

demonstration of different book formats: print, kindle, & mobile devices
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