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Course Workbook

Responsive HTML Email

Responsive html email edition2.1 2x
eBook $49
Print $65
Print + eBook $75
Teacher Discounts

In this book you’ll learn best practices for executing a responsive email design that will ensure an excellent user experience for desktop, webmail, and mobile users. We’ll show you how easy it is to set up a single-column email with a fluid layout that will work across devices and email clients. We’ll also show you how to create a more complex newsletter that, with the help of media queries, will go from a 2-column layout to a single column on most mobile devices.

Includes Downloadable Class Files (works on Mac & PC)
ISBN: 978-1-941333-26-6

Download Sample Exercise
Setup & Introduction
Downloading the Class Files
Before You Begin
  • Popular email clients
  • Recommended software
Section 1
Setting Up: Do This Before Other Exercises!
  • Setting up your class files
Simple Responsive Layout: Part I
  • Coding the outer table
  • Placing the header image
  • Nesting an inner table
  • Adding the text-based content
  • Fixing a gap below images
Simple Responsive Layout: Part II
  • Styling the content using embedded styles
  • Managing bulleted lists
  • Making the email responsive
  • Introduction to media queries
2-Column Layout: Media Queries
  • Coding the nested table structure
  • Writing styles for desktop & mobile versions
  • Media queries for fine-tuning mobile responsive design
  • Modifying media queries
Section 2
Mobile-Friendly Column Layout
  • Coding the table for the 2-column content
  • Converting the mobile layout to 1-column
  • Adding the other date listings
  • Refining the CSS for a classier look
Optimizing Images for Mobile
  • HTML email image quality: a balancing act
  • Dealing with hi-res/retina images
  • Swapping the banner on mobile
  • Further optimizing the mobile banner
Responsive Footer
  • Structuring the footer layout
  • Styling the footer
  • Optimizing the footer for smaller mobile devices
Optimizing the Mobile Layout
  • Sizing up paragraph text on mobile
  • Removing excess margins on mobile
  • Removing the table borders
Section 3
Best Practices: Preflight
  • Adding a preheader to entice mobile users
  • Inlining the styles with Mailchimp’s inliner
Hybrid Technique: Mobile-First Development
  • Previewing the finished design
  • Normalizing styles for consistency
  • Understanding the mobile first approach
  • Wireframing the email structure
Hybrid Technique: Content Modules
  • Creating a modular layout with nested tables
  • Placing the content
  • Adding a footer
Hybrid Technique: Styling Content
  • Deleting the wireframe styles
  • Styling the header table
  • Creating a clickable call to action with large borders
  • Refining the styles for the main content & footer
  • Adding a light background & softening the text color
Section 4
Hybrid Technique: Going Responsive
  • Adding desktop widths & styles
  • Coding responsive columns without media queries
  • Stacking columns in reverse order
Hybrid Technique: Microsoft Outlook Tables
  • Creating a fixed structure for Outlook
  • Framing fixed tables with placeholder comments
Hybrid Technique: Conditional Comments
  • Understanding conditional comments for Outlook
  • Wrapping conditional comments around the fixed table structure
Hybrid Technique: Preflight & Testing
  • Inlining the code
  • Keeping some key embedded styles
  • Sending tests
  • Checking results across clienst
Bonus Material
Progressive Enhancement
  • Rounding image corners with border radius
  • Adding CSS box shadow
  • Using Google Fonts
Alt Text on Banner Swap
  • Adding an invisible shim image
  • Assigning alt text to a shim
Bulletproof Buttons in Outlook
  • VML
  • Bulletproof buttons in Outlook
Reference Material
Overview of HTML Email Best Practices
Links to Reference Websites
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Examples of What You Learn

  • Fixing Gaps Below Images
  • Introduction to Media Queries
  • Writing Styles for Desktop and Mobile Versions
  • Optimizing Images for Mobile
  • Dealing with Hi-Res/Retina Images
  • Swapping the Banner on Mobile
  • Optimizing the Mobile Layout
  • Adding a Preheader to Entice Mobile Users
  • Coding Responsive Columns that Work on Gmail
  • Inlining the Styles with MailChimp’s Inliner

Why Our Books Are Unique

Our books are packed with step-by-step exercises that walk you through projects. You’ll learn by doing exercises, not reading long explanations commonly found in user manuals. The goal is to give you hands-on practice with the program, getting you started quickly with the things that are most important for real life work. Our books are not a replacement for the manual, but manuals aren’t how you learn an app!

eBook $49
Print $65
Print + eBook $75
Teacher Discounts