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Step-by-Step Training Workbook

HTML Email Book

Lay Out and Code HTML Emails

Buy the workbook

We offer bulk order discounts

This book comes free with our HTML Email class

HTML email has become a staple of communication. Everyone can benefit from sending HTML email, from large corporations to small businesses and freelancers. Give your emails some personality and life! This book will cover building a simple one-time email, and a weekly newsletter format. You'll learn how to layout emails using tables (for better compatability with email clients), apply email-friendly CSS, fix various email client issues, and more.

Includes Downloadable Class Files (works on Mac & PC)
ISBN: 978-1-934624-47-0

Download Sample Exercise
Setup & Introduction
Downloading the Class Files
Before You Begin
  • Popular email clients
  • Recommended software
Section 1
Setting Up: Do This Before Other Exercises!
  • Setting up your class files
Simple Layout
  • Working with tables
  • Centering the email
  • Text styling with inline CSS
  • Adding a border
  • Closing the gap below images
eNewsletter Layout
  • Nesting tables for a more complex layout
  • Non-centered columns
Styling Content
  • Email-friendly CSS
  • Streamlining your workflow with embedded CSS
  • Closing the gap below images
Section 2
Adding More Content
  • Creating new events
  • HTML attributes vs. CSS rules
  • Adding a footer
  • Setting a background color
Adding Links
  • Coding links to open in a new tab or window
  • Converting links & image paths to absolute URLs
  • Styling links
Best Practices: Alt Text & Preheader
  • Adding alt text
  • Styling alt text
  • Adding a preheader message
  • Improving your open rate
Sending Tests & Email Fixes
  • Using an inlining tool to convert embedded CSS
  • Testing in various email clients
  • Fixes for Outlook.com, Gmail, Yahoo! Mail, iOS Mail, & Outlook 2007/2010
Bonus Material
Creating a Table of Contents
  • Making a table of contents
  • Named anchors
Creating & Naming Slices in Photoshop
  • Slicing a Photoshop file
  • Naming slices
  • Adding alt text
  • Adding link URLs
Optimizing & Exporting HTML
  • Optimizing slices as GIF, PNG, or JPEG
  • Exporting HTML & images
Reference Material
Overview of HTML Email Best Practices
Online Resources

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Our workbooks are meant to be used while you work on your computer. They typically contain step-by-step exercises that walk you through doing tasks on your computer. An ideal setup would be to have the eBook loaded onto a device (like a tablet/smartphone) or on a second computer monitor, so you can read the book as you work on your computer. You can also print the PDF if you prefer.

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Recommended Reading Apps
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Mac
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Teachers and training centers wishing to print copies for students should email for licensing options and pricing.

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Examples of What You Learn

  • Learn to make great looking HTML emails.

  • Delivering consistent HTML email across different clients can be a challenge. You’ll learn how to sidestep the pitfalls and speed up your workflow.

  • You’ll learn a few tricks to make even simple HTML emails look good.

Why Our Books Are Unique

Our books are packed with step-by-step exercises that walk you through projects. You’ll learn by doing exercises, not reading long explanations. The goal is to give you hands-on practice with the program, getting you started quickly with the things that are most important for real life work.

Buy the HTML Email Book

We offer bulk order discounts

This book comes free with our HTML Email class