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Course Workbook

HTML Email

Html email 2x
eBook $22
Print $30
Print + eBook $35

HTML email has become a staple of communication. Everyone can benefit from sending HTML email, from large corporations to small businesses and freelancers. Give your emails some personality and life! This book will cover building a simple one-time email, and a weekly newsletter format. You'll learn how to layout emails using tables (for better compatability with email clients), apply email-friendly CSS, fix various email client issues, and more.

Includes Downloadable Class Files (works on Mac & PC)
ISBN: 978-1-934624-47-0

Download Sample Exercise
Setup & Introduction
Downloading the Class Files
Before You Begin
  • Popular email clients
  • Recommended software
Section 1
Setting Up: Do This Before Other Exercises!
  • Setting up your class files
Simple Layout
  • Working with tables
  • Centering the email
  • Text styling with inline CSS
  • Adding a border
  • Closing the gap below images
eNewsletter Layout
  • Nesting tables for a more complex layout
  • Non-centered columns
Styling Content
  • Email-friendly CSS
  • Streamlining your workflow with embedded CSS
  • Closing the gap below images
Section 2
Adding More Content
  • Creating new events
  • HTML attributes vs. CSS rules
  • Adding a footer
  • Setting a background color
Adding Links
  • Coding links to open in a new tab or window
  • Converting links & image paths to absolute URLs
  • Styling links
Best Practices: Alt Text & Preheader
  • Adding alt text
  • Styling alt text
  • Adding a preheader message
  • Improving your open rate
Sending Tests & Email Fixes
  • Using an inlining tool to convert embedded CSS
  • Testing in various email clients
  • Fixes for Outlook.com, Gmail, Yahoo! Mail, iOS Mail, & Outlook 2007/2010
Bonus Material
Creating a Table of Contents
  • Making a table of contents
  • Named anchors
Creating & Naming Slices in Photoshop
  • Slicing a Photoshop file
  • Naming slices
  • Adding alt text
  • Adding link URLs
Optimizing & Exporting HTML
  • Optimizing slices as GIF, PNG, or JPEG
  • Exporting HTML & images
Reference Material
Overview of HTML Email Best Practices
Online Resources
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Our workbooks are meant to be used while you work on your computer. They typically contain step-by-step exercises that walk you through doing tasks on your computer. An ideal setup would be to have the eBook loaded onto a device (like a tablet/smartphone) or on a second computer monitor, so you can read the book as you work on your computer. You can also print the PDF if you prefer.

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Examples of What You Learn

  • Learn to make great looking HTML emails.

  • Delivering consistent HTML email across different clients can be a challenge. You’ll learn how to sidestep the pitfalls and speed up your workflow.

  • You’ll learn a few tricks to make even simple HTML emails look good.

Why Our Books Are Unique

Our books are packed with step-by-step exercises that walk you through projects. You’ll learn by doing exercises, not reading long explanations commonly found in user manuals. The goal is to give you hands-on practice with the program, getting you started quickly with the things that are most important for real life work. Our books are not a replacement for the manual, but manuals aren’t how you learn an app!

eBook $22
Print $30
Print + eBook $35