Plan and execute social media marketing strategies that resonate. You’ll gain insight into balancing brand storytelling with measurable campaign results.
Boost your social media marketing skills and stay on top of trends with our certificate program. Learn to create effective strategies on platforms like Instagram, Facebook, LinkedIn, YouTube, TikTok, and X (formerly known as Twitter) to grow your online following and stand out in the marketplace.
Learn the digital marketing tools and strategies needed to succeed online, including SEO, social media marketing, paid search, and analytics tracking. Gain essential skills to promote a business and increase ROI in today’s competitive markets from top digital marketing experts.
Discover how to create and manage effective Facebook ad campaigns. Learn about business pages, Facebook groups, targeted ads, review conversion tracking, audience targeting, and Facebook Pixel. Explore the Facebook algorithm, Meta Business Manager, content and interactions, Shopify integration, Meta Ads Manager, and more in this comprehensive workshop.
Learn how to develop a paid and organic marketing strategy for Instagram, including creating engaging content, mastering Stories, leveraging hashtags, capturing content, developing a community, creating a post cadence and collaborations. Also, discover how to create a business page, use paid advertising, and integrate Shopify with Instagram.
Learn how to market your business on LinkedIn by optimizing your profile, using search features, and implementing paid advertising. This workshop covers the benefits of LinkedIn, how to leverage a personal profile, creating a company page, and measuring marketing success.
In this hands-on training workshop, learn how to effectively use YouTube for social media marketing and develop a successful business content strategy. This workshop covers all aspects of video-based social media marketing, from creating a channel and editing content to monetization and using Shopify with YouTube.
Discover the fundamentals of text-based social media marketing on platforms such as X (Twitter) and blogging. Gain insights into current trends and develop a strategic approach to marketing written content, including techniques for audience engagement and cross-platform blogging.
Learn how to use TikTok for video-based marketing campaigns and create attention-grabbing content that drives sales and builds your following. This accelerated workshop explores the commercial side of TikTok and helps students develop a marketing strategy that works for them.
Learn how to incorporate AI in your marketing strategy with this in-depth course. Explore how to use AI-driven tools to help your SEO, SEM, social media marketing, analytics tracking, paid advertising, and more.
Social media refers to any app or website that allows people to interact and share content with each other. While the popularity of the various social media sites shifts over time, some of the most consistent players in the field are Facebook, X (formerly known as Twitter), Instagram, LinkedIn, and Snapchat. TikTok, a recent addition to the social media scene, has also been soaring in popularity since its introduction in 2017.
Businesses of any size in just about any industry can use social media to reach potential customers and market their products or services—that’s the essence of social media marketing. These efforts can be either paid or unpaid. Paid social media marketing involves purchasing ads that target the ideal customer, while the goal of unpaid initiatives is to build an audience organically by providing quality content.
These are the skills you’ll learn by taking social media marketing classes—skills that are in high demand and applicable across a variety of industries.
In order to reach new customers, companies need to be where people hang out; these days, that’s on social media. With your newly acquired social media marketing skills, you can help businesses expand their reach and find new customers online through various social media channels. This can be accomplished through social media marketing careers such as a Social Media Strategist, Digital Marketer, or Digital Strategist.
If you prefer working on the more analytical side of marketing, you could put your social media marketing skills to use as a Marketing Analyst. Another potential career path is Marketing Manager, which would be ideal for those who want to take on the responsibility of managing an entire team of marketers. Keep in mind, however, that social media marketing is just one aspect of these jobs; additional qualifications are required.
Regardless of the career path you pursue, each of these roles is fairly well compensated. The position with the highest salary is Marketing Manager, earning $106,000 per year on average in Sydney. The lowest paying position is Social Media Strategist, which comes in at $81,000 annually; that’s still considerably higher than what you’d earn in an entry-level job like Customer Service Representative, which typically earns an annual salary of $58,000 in Sydney.
Enrolling in social media marketing and other related courses is a worthwhile investment for anyone wanting to either upskill, change roles within their industry, or pursue a new career in marketing. Once you’ve decided to take classes, the next step is to decide whether you prefer to learn in-person or online. For those who prefer face-to-face instruction, there are three options available in the Sydney area: General Assembly, Sydney Community College, and the University of Sydney Centre for Continuing Education.
General Assembly offers a 2-day Social Media Bootcamp designed to teach beginners all the essentials of social media marketing. Sydney Community College and the University of Sydney both provide a wide variety of social media marketing classes, including app-specific courses and classes that include social media as part of a broader marketing curriculum.
If you enjoy learning from the comfort of your own home or office, then virtual classes are likely a good fit for you. They offer many of the same benefits as in-person classes, but without the hassle of long commutes through congested Sydney traffic. With virtual learning, you get hands-on training, real-time instruction, and expert feedback—just like you would with an in-person class!
Noble Desktop offers a variety of virtual social media marketing classes and certificate programs. The 30-hour Social Media Marketing Certificate is ideal for those looking to master the fundamentals of social media marketing. If you want to learn digital marketing strategy, SEO, Google Analytics, and Google Ads, in addition to social media marketing, then try the 78-hour Digital Marketing Certificate. You can also take shorter classes that are app-specific, like the 6-hour Facebook Marketing and Instagram Marketing courses.
There is a variety of online social media marketing courses offered by NYC Career Centers as well. And additional social media courses are also offered live online through NYIM Training.
Social media marketing skills can prove useful at any business, regardless of sector or industry. Companies that are struggling to find an audience online or hiring outside social media help should consider upskilling their current team members by enrolling them in social media marketing classes.
Noble Desktop offers several different options for onsite and corporate social media marketing training. If your team members would like to learn from home, the best option is to purchase class vouchers that can be redeemed for any course in the Noble Desktop catalog. Vouchers are offered at a discount when bought in bulk, making these an economical option. To make sure employees are taking the correct courses, you can indicate in advance which ones are authorized.
For onsite learning, there are two options available: either in-person or virtual learning. If you’d like face-to-face instruction, a trainer can be sent to your office to conduct a workshop. Classes can also be conducted live through a teleconferencing app like Zoom. The curriculum for these courses is fully customizable; just let your instructor know what content you’d like to have covered in class. For more information on corporate and onsite training, contact a Noble Desktop consultant at hello@nobledesktop.com.