Social Media Marketing Certificates Philadelphia, PA

Marketing professionals use social media as a digital marketing strategy, otherwise known as social media marketing. Digital Marketers that implement a social media marketing strategy need to create and post to popular social media platforms like X (formerly known as Twitter), Facebook, and Instagram. They also engage with followers of their company’s account.

Social media marketing can help companies market to customers in a variety of ways. Customers can interact with brands on social media platforms. Interacting with brands helps customers feel cared for and listened to by the brand. Additionally, companies can use social media to advertise new products to customers and to post relevant product information.

Social media has had a recent introduction to the world. Companies and organizations are now starting to find their footing in the realm of social media. Digital marketing professionals have seen how effective social media marketing can be for companies: they can get their name and image into the public’s eye, advertise to new and existing customers, and uniquely connect with customers.

Entrepreneurs can build up their presence on social media in hopes of attracting a new audience of customers and even investors. Schools and training centers offer social media marketing certificate courses to entrepreneurs, marketing professionals, and students who are interested in learning how to utilize social media to reach new audiences, establish a positive brand reputation, and engage with customers.

Why Become Certified in Social Media Marketing?

Social media marketing professionals are in high demand. As companies have begun to realize the extent of social media use among consumers as a shopping tool, they have begun forming social media marketing campaigns. Social media marketing professionals such as Social Media Managers, Content Creators, and Digital Strategists typically lead these campaigns.

If you’re interested in beginning a career in social media marketing, it’s recommended that you enroll in a social media marketing certificate program. Expert instructors who can teach you how to develop a social media marketing campaign from start to finish lead certificate programs. These programs are also tailored to ensure that you are up-to-date on the latest trends in social media and that you are familiar with the major platforms that are relevant to your company.

What You’ll Learn While Becoming Social Media Marketing Certified

Enroll in a social media marketing certificate program to develop skills that are highly sought after within the industry. In your social media marketing program, you’ll work on polishing your skill set that can help you succeed in the field of social media marketing by learning the fundamentals of the discipline and gaining hands-on experience. These skills include content creation, social media skills, communication, branding, and customer care.

Content Creation

Content creation plays an integral part in social media marketing. Creating content to share on social media platforms is a big part of many companies’ digital strategy. Content may include blog posts, images, videos, and other web-based content. As a social media marketing professional, you may need to create content that your company shares with its followers in the hopes of advertising a product or establishing a voice for itself.

Social Media Skills

Gaining exceptional social media skills can take time. If you aren’t too familiar with the nuances of and trends across social media platforms, enrolling in a social media marketing course will help. Your program will teach you not only how various platforms work, but also how to utilize these platforms thoroughly. You’ll find out about engaging with followers, posting content, and using hashtags. All of these are skills required of social media professionals looking to establish and maintain their company’s social media presence.

Communication

A good social media professional communicates well. Each platform attracts different types of people, so social media marketing professionals must know how to best communicate with the followers their company has across platforms. Good communication is also a necessity within the company. Social media marketing professionals may communicate analytics and other data to their company’s marketing department. This will require them to effectively communicate their findings and social media plans and goals.

Branding

Companies use social media to establish and advertise their brand. Companies have successfully furthered their brand by establishing strong presences on X and TikTok. On these sites, they’re able to more easily interact with their followers through Tweets and posts. This has helped companies develop a fresh and updated brand among young internet users. Social media certificate classes focus on establishing a company’s voice and brand through posts and engagement.

Customer Care

Customer care refers to the assistance and service provided to customers by companies. Social media has become a new way for companies to extend care to their customers and ensure that they’re receiving the best service available. Customers can use social media as a way to contact a company and receive assistance or advice on their products and services. Some social media marketing certificate courses cover attentive customer care via social media channels.

Social Media Marketing Industries in Philadelphia

Industries across Philadelphia use social media marketing to attract new customers, advertise, and provide quality customer care. You can begin a career in social media marketing across the city’s major industries such as life sciences, financial services, and technology. These industries look to hire social media marketing professionals who are knowledgeable about social media platforms that are key in their industry.

Life Sciences

Philadelphia ranks among the top 10 life science markets in the country. The city houses top-notch research institutions, inventors, and major health systems. Leaders in biopharmaceuticals are located in Greater Philadelphia, including AstraZeneca, Johnson & Johnson, and Merck. The area also boasts its status as a leader in clinical trials.

Industries in the life sciences use social media marketing to build brand recognition. Brand recognition is essential for companies looking to lead the market and have their products considered first in the minds of consumers. Consumers use social media as a tool for learning about brands and products, which means that companies need to develop strategies that can increase their brand visibility online.

Financial Services

The nation’s economy relies on Greater Philadelphia, in part because of its robust financial services industry. Financial services companies as well as banks and investment houses have established their headquarters in the region, helping the local economy flourish and contribute to employment rates. Philadelphians are employed by Colonial Penn, Lincoln Financial, Bank of America, JPMorgan Chase, and other industry giants.

Right now, the financial services industry faces quick changes thanks to ever-evolving technology. The digitization of this industry has compelled companies to turn toward social media to reach out to younger clients who will find their new online operations more appealing and intuitive. With the help of social media professionals, financial services companies can reach new audiences, build relationships with customers, and gain industry and customer insights.

Tech

Philadelphia’s booming tech industry provides innovative solutions in robotics, ecommerce, artificial intelligence, FinTech, telecommunications, and other contemporary sectors. Local colleges, universities, and trade schools train the city’s highly skilled workforce that makes up the backbone of this industry.

Social media marketing professionals fit right into the tech industry. Tech companies are expected to stay up-to-date with the latest trends online and must keep up with the wants and needs of consumers. Utilizing social media, tech companies can check in on consumer preferences and ensure that the products and services they roll out are what the public is expecting of them. Social media marketing professionals are also responsible for maintaining the brand’s image and projecting its voice to consumers online.

Social Media Marketing Careers in Philadelphia

If you’re looking to start a social media marketing career in Philadelphia, there are a plethora of opportunities for skilled social media professionals. Across industries, companies are interested in building digital strategy teams that target existing and potential customers through email, web content, and social media. Here are some of the careers you can aspire to if you develop social media marketing skills.

Social Media Strategist

Social Media Strategists design a social media strategy for companies. These strategies are designed with the company’s social media goals and targets in mind. If a company wants to expand its following significantly over X number of quarters, the Social Media Strategist will develop a strategy that will achieve that. Likewise, if a company wants to build its brand via content on its social media profiles, a Social Media Strategist develops and designs a plan that will accomplish this.

Social Media Strategists in Philadelphia make an average annual salary of $62,000. Social Media Strategists with more education, experience, and broader skill sets may start at a higher salary or work for companies with a more robust social media team.

Digital Marketer

Companies hire Digital Marketers to run their digital marketing campaigns. This involves crafting digital marketing campaigns that will help the company reach a broader audience. Unlike a Social Media Strategist, who focuses on using social media platforms to design social media campaigns, Digital Marketers must use a wide variety of tools and strategies to develop a digital marketing campaign. These tools include social media, search engine optimization, digital ads, and backlinks.

Beginning a career as a Digital Marketer is challenging but rewarding. Digital Marketers carry out a range of tasks for their companies and gain plenty of hands-on experience with marketing. Digital Marketers in Philadelphia make an average annual salary of $68,500, although some Digital Marketers in the area make more than $120,000 as a combined result of experience, education, and skill level.

Digital Analyst

Consider a career as a Digital Analyst if you enjoy working with and interpreting data. Digital Analysts assist digital marketing teams with their marketing campaigns. They perform data analysis to determine how a company’s digital strategy and marketing campaigns are performing. They then report this information to their company’s Digital Marketers, Project Managers, and other members of the digital marketing team.

Digital Analysts need to have a well-rounded set of skills. Important skills for Digital Analysts include data analysis, communication, and technical skills. If you have the skills it takes to work as a Digital Analyst, consider applying for a position in Philadelphia. Digital Analysts in the city make an average annual salary of $75,000, with the starting salary depending on their skill level and experience.

Should You Pursue a Certificate or Certification

Social media marketing professionals and those who aspire to the profession benefit from enrolling in certificate and certification courses. Individuals who enroll in and finish a social media marketing certificate course are awarded a certificate as a marker of their completed training. Certification in social media marketing and its related strategies and tools is earned when one takes and passes a standardized exam.

Beginners should enroll in a certificate course. Expert instructors lead these courses while covering the foundations of social media marketing and the essential platforms for companies looking to expand their social media presence. After completing a course, students receive a digital or physical certificate of completion that they may add to their professional profile.

Experienced social media professionals should pursue a certification in social media marketing. Certification exams intend to test professionals on their skill level and, after achieving certification, serve to show a potential employer or client who you have the skills and experience needed to fulfill the role. Before signing up for a certification exam, you may enroll in a certificate course or a certification prep course to ensure that you’re prepared to take the exam.

Top Social Media Marketing Certificate Programs in Philadelphia

Attending a certificate program will help you develop the skills you need to begin a career in social media marketing. Courses focus on helping students develop a thorough understanding of social media marketing principles and gain hands-on experience with real-world projects. In a certificate course, you’ll learn a range of social media marketing strategies, how to use social media marketing tools, and how to respond to social media analytics through a social media campaign.

Noble Desktop: Social Media Marketing Certificate

Noble’s Desktop’s Social Media Marketing Certificate program teaches students how to develop effective social media strategies with the intent of increasing a business’s social media following. Students will spend the course exploring major social media platforms like Instagram, Facebook, and X. They’ll also prepare a portfolio to share with employers and clients.

Noble Desktop offers various payment plans for this 72-hour live online program. Upon enrolling, students receive access to industry professional instructors, hands-on classes that center around projects and exercises, as well as supplemental materials for both during and after the course. Additionally, students may retake the course for free for up to one year.

Community College of Philadelphia: Social Media for Business Certificate

The Community College of Philadelphia offers a two-month online Social Media for Business Certificate. The program teaches students the importance of communication across social media platforms for businesses. Students take three 16-hour long courses as a part of the program: Introduction to Social Media, Integrating Social Media in Your Organization, and Marketing Using Social Media. By the end of the course, students will understand how to integrate social media into their business’s existing digital marketing strategy.

This course runs on an open classroom system, meaning students have access to the online classroom 24/7. Rather than attend live lectures, students enter the online classroom where they can access online readings, listen to audio presentations, take self-quizzes, and engage in written discussions with their peers and instructors.

Certstaffix Training: X for Business

Interested in learning X for your business? Sign up for Certstaffix Training’s X for Business course. The one-day course is ideal for business owners and social media professionals looking to receive hands-on training using the popular social media platform to grow their brand or business. Students will learn the basics of X before moving on to more advanced topics like how to create a viral tweet and promote products on the site.

Enrollees have the opportunity to learn from a live online instructor or may sign up with a group to receive onsite team training at a discounted rate. All students receive a certificate of completion after the course has ended, a digital badge, and the chance to retake the course for free for up to six months.

Digital Marketing Institute:Social Media Marketing Certificate

The Digital Marketing Institute’s (DMI) Social Media Marketing certificate course caters to beginner-level students interested in developing and mastering all concepts of social media marketing. The interactive, hands-on course covers 10 units, with lessons focused on Snapchat, Facebook, LinkedIn, YouTube, and Instagram. Students will receive instruction from a DMI Specialist on social strategy, research, and content. Students also have access to additional walkthroughs that cover social media apps.

DMI allows students to pay tuition in full or follow an installment plan. Practical toolkits, quizzes, articles, and other learning tools are included in the price of tuition. After completing the course, students can enroll in an advanced social media marketing class to take their skills to the next level.

NextGen Bootcamp: Social Media Marketing Summer Program

High school and college students can enroll in NextGen Bootcamp’s Social Media Marketing Summer Program. This program teaches students how to craft their personal brand and grow a following on social media. The curriculum covers social media strategy, content creation with the intent of increasing engagement and driving sales, gaining a following and expanding your reach, and using market positioning and social media analytics to make data-driven decisions. Beginner-level students may enroll with no prior experience, although all students should be comfortable using a computer.

This live online program prepares students for a future career in social media. Hands-on training and project-based learning ensure that they get a headstart on understanding how to use social media to launch digital campaigns before even graduating from school. Students can access supplemental materials before and during class. The course culminates in students receiving a certificate of achievement.

Noble Desktop: YouTube Marketing

Noble Desktop’s one-day YouTube Marketing workshop examines video content creation as a social media marketing tool. The course allows students to explore current social media trends and determine how to develop and implement a smart social media marketing strategy that works for them. As part of this course, students will learn how to identify and engage their target audience, build a following on YouTube, and create and optimize ads.

If you enroll in Noble Desktop’s YouTube marketing workshop, you’ll have the opportunity to learn real-world skills as you work on projects under instructor guidance. Along with six hours of instruction, the live online workshop includes setup assistance, a free retake within one year, and a verified digital certificate of completion.