Product Focus: Find Top Courses & Training Locations

As its name suggests, Product Focus focuses on product, offering product marketing training and product management services to companies. The organization started business in London and today conducts training in several cities throughout Europe, in countries including Denmark, France, Germany, the Netherlands, and the UK.

Founded in 2006 by Ian Lunn and Andrew Dickenson, two product management professionals, the first public course that Product Focus offered was a three-day program on product marketing and product management for technology in London. By 2008, the company had published a product management journal, the first of 14.

In March 2009, Product Focus expanded their three-day flagship course to mainland Europe, and, by 2014, they had launched their certification exam that trainees can pursue at the end of their courses. Since then, Product Focus has garnered over 20,000 subscribers, added German-language training to their curriculum, expanded their presence worldwide, and developed additional offerings such as an online toolbox for product management.

School Locations

Product Focus has several locations in the United Kingdom and Germany where trainees can go for in-person instruction. Their flagship location in London is located in Clerkenwell Green (Zone 1) at a coworking building called Wallacespace, and they also have a location in Manchester. In Germany, trainees can choose from Munich and Berlin. There are also locations in Paris, France; Copenhagen, Denmark; and Amsterdam in the Netherlands.

Subjects Taught at Product Focus

Product Focus is a training center that focuses exclusively on topics related to product. Students can learn about product management as well as product marketing for tech products.

To determine how the course offerings at Product Focus compare to similar classes in your area, use Noble Desktop’s Classes Near Me tool. The database helps students explore product management classes training and product management bootcamps that can help students prepare for a Product Manager career.

What Classes Are Available?

Product Focus offers two courses for students seeking training in the field of product. Their Product Management and Product Marketing for Technology-Based Products course is a nine-module course that allows students to optionally sit for the Product Focus Certified Product Manager exam at the end.

The course teaches students important product concepts such as the different roles within the product team, market analysis, decision-making, and especially product development, pricing, launch, and strategy. Students also develop communication skills for pitching products to customers and managing product stakeholders.

For those who already work in the product management industry, Product Focus also offers leadership training. Their Leading Product Management course is a live online program teaching the skills that leaders or prospective leaders can use to guide more effective product teams and champion product management in their organization.

The course covers critical leadership skills such as forming and leading a product team, communicating value and navigating conflict with stakeholders and managers, and planning for a successful product portfolio. At the end, trainees develop a final project consisting of a plan for their own organization based on what they’ve learned in the class.

In addition, Product Focus offers a free Taster session online for those who want to get a sneak peek of how their live online training may differ from their face-to-face training. Interested students can sign up for a 30-minute trial.

Lastly, Product Focus offers the option to book private courses as well. Companies can contract one-time training courses for their team or enter a multi-year partnership with Product Focus for customized training. Private sessions offer benefits comparable to their public open-enrollment courses.

Class Formats

Both of Product Focus’s courses are available live online courses. Two instructors lead the training, and registration is capped to ensure that students have an engaging learning experience as they would in an in-person course. Students have pre-read materials and offline coursework that they must do to get the full learning experience from the interactive meetings. These courses run for four or five half-days.

The Product Management and Product Marketing for Technology-Based Products is also available in person at the several Product Focus locations throughout Europe. Students attend the course for three full days, and lunch and refreshments for breaks are provided. Students also receive a reference binder that includes all the slides from the course.

With either course format, students receive free access to the Product Focus online Toolbox for 12 months. The Toolbox contains proprietary resources, readings, videos, and other helpful supplements for product management.

Additionally, Product Focus offers their product management training in the German language through a partnership with ProduktManageMentor.

Admissions Process

Product Focus has a straightforward open-enrollment process. Interested students book their course through the website and pay the fee upfront.

Pricing & Payment Options

Tuition for the online Product Management and Product Marketing for Technology-Based Products and Leading Project Management courses costs £1,970. However, Product Focus offers a discount for those who enroll in their preferred course at least 30 days out from the course's start date. With the “early bird” discount, those courses are £1,790.

The face-to-face training programs cost £2,270, and the price drops to £1,970 with the discount. Students should check the website for information on the latest date that they will qualify for the discounted price.

Career Support Services

As a training center geared primarily toward individuals who have already chosen their respective career fields, Product Focus does not offer job placement or mentorship services. However, the Product Focus Certified Product Manager exam can be an asset to students who are changing careers.

Alumni Outcomes

Most of the students who enroll at Product Focus are already working professionals, some of whom are sent by their company to receive training at Product Focus. Many of these individuals have attested to the course helping to augment their skills, including in order to get promoted at their place of employment. Other former trainees say that the courses helped them elevate their entire workplace teams and assisted them with meeting their product goals.

What Do Students Say?

Reviews for Product Focus are mostly positive, boasting a 4.5-star rating on a third-party review site. One of the common themes of the reviews is the quality of the instructors who lead the sessions. Most students describe them as highly-knowledgeable and say that the quality of their teaching is top-notch. They also noted that the courses offer an abundance of information. One program graduate emphasized that the school instructors make sessions highly interactive and “full of energy” and that the final project was a “great way to put learning into practice.” Other reviewers describe the course as a necessary first step in becoming a Product Manager because of the practical information and real-world, hands-on exercises included in the course.

However, some reviews were less than complimentary about the product management course. A few reviewers taking the class at the behest of their company’s leaders noted that the content was too involved for students who are also employees and have their own work to do. For example, one reviewer said that, while the course was “a good intro to Product Management class,” the course took too much time and crucially “took us away from getting necessary work done.” As a result, “a lot of people were working while the class was going on” and may not have fully benefited from what the course had to offer.

Key Takeaways

Product Focus is a training center dedicated to developing product managers.
The organization offers live online classes and multiple European locations for in-person training.
Two product-focused courses are available: the Product Management and Product Marketing for Technology-Based Products class and the Leading Product Management class.
Students who complete the Product Management and Product Marketing for Technology-Based Products class are eligible to take a product management certification exam.
Courses are relatively short, and training is available in English and German.
While the school does not offer scholarships, a discount is available for early registrants.
The school does not offer career assistance, but students receive one year of access to the Product Focus Toolbox with product management resources.

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Product Focus

School Locations

Subjects Taught at Product Focus

What Classes Are Available?

Class Formats

Admissions Process

Pricing & Payment Options

Career Support Services

Alumni Outcomes

What Do Students Say?

Key Takeaways

Top Courses at Product Focus

Product Management and Product Marketing for Technology-Based Products

Leading Product Management

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Subjects Taught at Product Focus

Product Management

Map of Product Focus Locations