Social media refers to websites and applications that allow people to interact, and commonly used tools are Facebook, LinkedIn, YouTube, Twitter, and Instagram. Social media marketing involves leveraging those digital channels to achieve your business goals.
With the internet and online commerce continuing to grow at an astounding rate, social media marketing is critical for global visibility and is a powerful way to quickly reach a large number of people and propel your business.
As the largest social media platform, with a whopping 2.8 billion daily users, it behooves any business owner to create a Facebook Page and implement Facebook marketing strategies for their product, business, or brand.
As the social media platform continues to grow, with more than one billion active users, it’s become a place where businesses can thrive as well.
If you’re looking for ways to improve digital marketing strategies for your company, consider creating a Page on LinkedIn.
In the first quarter of 2020, TikTok set a record for the most downloads in a single quarter for a social app, with 315 million installs, pushing the platform over the 2 billion user mark.
With more than 187 million daily active users sending out 500 million tweets per day, Twitter is a logical place to build a marketing strategy for any business, product, or brand.
With more than 500 hours of video uploaded every minute and 55% of marketers using YouTube as part of their marketing strategy, consider adding some YouTube content to your repertoire.
Content marketing can be used across a variety of channels including websites, blogs, apps, social media channels, print publications, and more.
Do you think you have what it takes to build a career in social media marketing? One major plus of the career path is it doesn’t take an advanced degree to get there—anyone with a computer and a dream can build a career in the industry.
Professionals like photographers, designers, and marketers used to be the main sources who create content for advertising and public consumption. But with the explosion of the internet, the ubiquity of smartphones, and social media rising in popularity, just about anyone can create, post, and share content. This is called user-generated content or UGC.
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