As a Graphic Designer, you know that creating high-quality visuals is only one part of the equation. To grow your brand and be successful, you also need to create great content. This content can take many forms such as blog posts, articles, and even social media updates. But what about long-form content? Is it worth your time to invest in this type of writing?
The answer is yes! Long-form content can have a number of benefits for graphic designers. This article will discuss the top reasons why designers should write long-form content. We’ll also provide some tips for getting started to help you get the most out of this type of content. With nearly 23,000 new graphic design job openings anticipated each year through 2030, it’s clear that these creative professionals need to take steps to stand out from others in the field.
What is Long-Form Content?
Long-form content is defined as articles or blog posts that are around 1,000 words in length. This type of content is generally more in-depth and comprehensive than shorter pieces. It can cover a single topic in greater depth or provide an overview of multiple topics. Long-form content can also be more narrative in nature, telling a story rather than just conveying information.
Why Should Graphic Designers Blog?
Many graphic designers are hesitant to write long-form content because they feel it will take too much time or be too difficult. However, the benefits of writing this type of content are well worth the investment.
Here are four reasons why Graphic Designers should write long-form content:
Boost Search Result Ranking
One of the main benefits of writing long-form content is that it can help boost your website’s ranking in search engine results pages (SERPs). This is because search engines such as Google tend to favor websites with longer, more comprehensive articles. When you write longer pieces, you’re more likely to include relevant keywords and phrases that people are searching for. As a result, your website will be more visible to those who are looking for information related to graphic design.
Showcase Communication Skills
Another benefit of writing long-form content is that it can help you improve your communication skills. When you write longer pieces, it's crucial to be clear and concise throughout the piece. You also need to be able to explain complex concepts in an easy-to-understand way. This shows that you can effectively communicate, which is crucial when performing design tasks independently. These are all valuable skills that can help you when working with clients or team members.
Build Brand Authority
An additional benefit of writing long-form content is that it can help build your brand authority as a Graphic Designer. Designers who are seen as authorities in their field are more likely to be hired by clients and be offered higher-paying projects. When you produce high-quality content, people will start to see you as an expert on the topic at hand. This can lead to more opportunities for speaking engagements, guest blogging, and even product endorsements.
Reach a Wider Audience
Another reason why Graphic Designers should write long-form content is that it can help you reach a wider audience. When you produce comprehensive articles, they’re more likely to be shared on social media and other websites. This can help increase traffic to your website and expose your work to a larger audience.
In addition, writing long-form content can also help you build relationships with other designers and professionals in your field. These connections can lead to new opportunities in the future.
Important Facts to Remember
Before you start writing long-form content, there are a few things you need to keep in mind. These helpful tips will simplify the process and ensure that your articles are of the highest quality.
Hosting Platform and Domain
First, you should take the time to confirm that your website is hosted on a platform that can support long-form content. Many platforms such as WordPress, have plugins that make it easy to publish long-form articles. You also need to make sure that your domain name is appropriate for your brand as a Designer. This means including keywords related to your field in the domain name, ensuring that it’s easy to interpret.
SEO Research is Crucial
You should also do thorough research when it comes to SEO. As mentioned earlier, including relevant keywords and phrases in your articles can help improve your website’s ranking in SERPs. However, you need to be careful not to stuff your content with too many keywords. Be sure to use correct keywords and include them throughout your article. This also means formatting your article in a way that makes it easy for search engines to index.
Avoid Keyword Stuffing
When you optimize your content for search engines, make sure to use keywords sparingly and only when they are relevant to the topic at hand. This is often referred to as "keyword stuffing" and means including too many keywords in your article or using them in a way that doesn’t sound natural. There are a few ways to avoid keyword stuffing such as using synonyms or related terms instead of the keyword itself. You can also use the keyword less frequently in longer articles.
Authentic and Informative Content
Finally, make sure that your content is authentic and informative. This means providing valuable information that your readers will appreciate. It also means being honest and transparent with your readers. People are more likely to trust article content written by someone who is considered an expert on the topic.
For Graphic Designers, writing long-form content can help improve your website’s ranking, build your brand’s authority, and reach a wider audience. Keep these tips in mind when writing your next article, and you’ll be sure to create content that is both informative and valuable.
If you are looking to expand your graphic design skills and experience, consider signing up for a live online graphic design bootcamp. Bootcamp courses will teach all of the software and skills needed for a career in digital design. These versatile courses have an in-depth curriculum and can be taken from any location. There is also the opportunity to create a portfolio to use when it’s time to look for employment or market your services to clients.
To get started on your career path in graphic design, try searching for live online graphic design bootcamps in your area to see what options are available.