Articles by Hannah Fairbanks
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7 Essential Soft Skills for Digital Marketing Success
Boost your digital marketing career with these essential soft skills. From tenacity to creativity, exploring these skills can give you an edge in this fast-paced, ever-evolving field.
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Pros and Cons of Being a Freelance Digital Marketer
If you're considering a career shift to digital marketing or looking to start fresh in the rapidly expanding online commerce sector, this is your chance. This article explores the pros and cons of freelancing in digital marketing, which is in high demand and can often be done from home, providing insights to help you decide if this career path is right for you.
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Is a Social Media Marketing Career Right for You?
Explore the exciting potential of a career in social media marketing. Learn about the necessary skills, potential career paths, and how to leverage platforms like Twitter, Facebook, Instagram, LinkedIn, YouTube, and TikTok to build a brand, drive website traffic, and increase revenue.
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Why User-Generated Content is King
Discover how user-generated content (UGC) can benefit your brand by providing authenticity and increased visibility in the digital world. Learn how to incorporate UGC into your social media marketing strategy, from sharing images to utilizing hashtags and testimonials, and see how it can help build relationships, gain followers' trust, and connect with a larger target audience.
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How Much Do Social Media Marketers Earn?
Discover the importance of social media marketing and its potential as a viable career choice, as over 4.48 billion people use these platforms daily. Learn about the various factors such as location, company size, and experience that influence the yearly salary of social media marketing professionals, which can range between $42,000 and $140,000.
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The Future of Social Media Marketing
Explore the highly anticipated trends in social media marketing including the importance of authentic community engagement, employee advocacy and influencer marketing. With over 50% of businesses planning to make social media their primary external communications channel, these trends are set to shape the future of social media marketing, making it an increasingly important career path.
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What is Earned Media?
Grasp the power of earned media to boost visibility and credibility online without any incurred costs. Learn how it can propel your business forward, why it's important for your business, various forms of earned media, and find out how to effectively harness it to ensure your business flourishes.
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4 Must-Have Social Media Marketing Tools for 2025
Boost your brand's visibility, drive website traffic, and increase revenue with the right social media marketing strategy. Learn how to use a variety of tools including analytics, planning and publishing, listening and engagement features, and chatbots to streamline your social media efforts, understand your audience, and enhance your online presence.
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10 Ways to Make Your Instagram Marketing Pop
Discover the power of Instagram as a marketing tool in 2022, with its billion strong user base and opportunities for businesses to thrive. Learn how to utilize Instagram's business features, create engaging content, and build meaningful connections with your audience to effectively boost your brand visibility and improve your bottom line.
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11 Facebook Marketing Tips to Increase Your Organic Reach
Leverage the power of Facebook's 2.8 billion daily users to enhance your business reach, build brand loyalty, and keep an eye on competitors with these 11 comprehensive strategies. From creating a Business Page and optimizing your profile to adding video content and sharing user-generated content, this guide gives you the tools you need to use Facebook to your advantage.
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