Digital Marketing Bootcamps On-Demand

  • Become a Digital Marketer

    Udacity Instructors: Anke Audenaert, Daniel Kob, Julia Aspinal

    This course helps students prepare for running successful digital marketing campaigns. Students both learn theories of marketing and get practice with using digital marketing tools. The course covers stragegies for email and social media marketing, content development, writing SEO, search engine and social media advertising, and using Google Analytics. Along the way, students complete eight hands-on activities.

    • Platform subscription
    • 3 months
    • Beginner
  • This course offers beginner students a comprehensive overview of all the major tools that an expert digital marketing professional uses. Students learn about the theoretical concepts that inform successful digital marketing strategies, including key performance indicators, target markets, and lead conversion. Students gain experience working with SEO, Google Ads, content writing and video content, email and affiliate marketing, and search campaigns. In addition, students learn how to benefit from analytics, ecommerce, and social media and brand management. Graduates of this course earn a digital marketing certification from Austin Peay State University continuing education, recognized by the global CPD Certification Service.

    • Platform subscription
    • 16 weeks
    • Beginner
  • In this course, beginners develop proficiency in blogging and the digital marketing theories and tools that help make it a success. Students learn how to create a blog and a brand identity, gaining practice in creating both written and video content. Students also learn about SEO, as well as social media, email, and influencer marketing, and how to create leads and take advantage of guest blogging. In addition, students in this course get exposure to effective blog management and learn how to use analytics to improve their blog's performance. Upon graduation, students earn an Austin Peay State University continuing education certification, recognized by the global CPD Certification Service.

    • Platform subscription
    • 16 weeks
    • Beginner
    • Platform subscription
    • 16 weeks
    • Beginner
  • By diving deep into social media marketing strategies, beginner students in this course learn how to analyze and create effective expert social media content. Students learn about the major social media platforms (including Facebook, Instagram, LinkedIn, Pinterest, Snapchat, TikTok, Twitter, and YouTube) and how to create strategies for their target audience. In addition, students learn the theory behind social media branding, analytics, and SEO, and develop proficiency with social media management and creating and assessing their own social media marketing strategies. By the end of the program, graduates earn an Austin Peay State University continuing education certification, recognized by the global CPD Certification Service.

    • Platform subscription
    • 16 weeks
    • Beginner

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