Digital Marketing Classes Atlanta, GA

Build confidence and capability to apply modern marketing strategies on the job. Drive growth with multichannel campaigns powered by data and customer insight. This course is offered in person and live online, in a remote classroom setting.

In this comprehensive digital marketing program, participants will learn the skills and techniques they need to succeed as a digital marketer. This program includes five bootcamps covering the following topics: Digital Marketing Strategies, Search Engine Optimization (SEO), Social Media Marketing, Google Ads, and Google Analytics. Participants will learn to develop, execute, and measure omnichannel marketing strategies utilizing a variety of tools and metrics. Students will work hands-on with each tool as they learn to launch campaigns across Google Ads and social media channels, analyze web data with Google Analytics, and learn about other key digital marketing strategies. This course is great for individuals looking to start a career in digital marketing, entrepreneurs looking to start a business and leverage digital marketing, or business owners looking to grow a business using digital marketing techniques. This program also includes a free retake so students can come back to refresh the material.

This advanced digital marketing course is a 1-day bootcamp designed for individuals who have a basic familiarity with digital marketing looking to add to their digital marketing toolkits. In this hands-on bootcamp, students will learn about the drivers for SEO, how to use various social media channels to win new customers (Facebook, AdWords, etc.), and how to analyze and measure the marketing funnel. Students will also learn how to create content that resonates and helps retain customers, the basics of account-based marketing, how to validate new products through survey research, and the importance of tracking KPIs (key performance indicators).

This Google Analytics course is a beginner-friendly bootcamp designed for individuals aiming to better understand website traffic through Google Analytics. Students in the 1-day bootcamp will walk away with a strong understanding of how tracking KPIs via Google Analytics can improve online business, learn how lean website analytics can lead to better reporting metrics, and how the various analytics tools can lead to more intelligent insights. Students will also discover how to tag marketing campaigns to make them traceable through Google Analytics and how remarketing lists can drive stronger online advertising.

This SEO course is a 1-day bootcamp designed for individuals with general knowledge about websites or web-related businesses looking to drive more traffic to their website. Students who participate in this bootcamp will walk away with a strong understanding of how websites are found through search engines, explore Google Analytics and other tools to measure web traffic, and establish a strong keyword list to improve website rankings in search queries. Students will also learn how to analyze keyword performance, structure URLs, page titles, and meta tags, and establish a long-term blog strategy to drive SEO improvements each month.

Leverage e-commerce, web video, social media, SEO, and web analytics to successfully market products and services online with a Digital Marketing Certificate. Build a foundation for a digital marketing career or stay abreast of the most recent developments in this ever-changing environment. Other working professionals also benefit from this seven course battery, as it helps them become more well-rounded individuals. Class requirements are HTML/CSS I, Fundamentals of e-Commerce, Email Marketing Fundamentals, Social Media Sales and Engagement for Businesses, SEO/Web Analytics, Fundamentals of Internet Video Production, and Digital Marketing Capstone. These classes help students develop, create, execute, and evaluate content-based digital marketing plans using platforms like Google AdWords and Google Analytics.

In this comprehensive digital marketing program, students will gain a broad understanding of the digital marketing landscape and then dive deeper into various categories of digital marketing. This full-time program runs over 6-weeks and includes career coaching. Students will learn to create campaigns that resonate with their audience, create a cohesive brand, and leverage a variety of marketing tools. Topics include content marketing, email marketing, social media marketing, search engine marketing, and analytics. Students will also finish the program with a digital marketing capstone project.

In this comprehensive digital marketing program, students will gain a broad understanding of the digital marketing landscape and then dive deeper into various categories of digital marketing. This part-time program can be taken over 3 months and includes career coaching. Students will learn to create campaigns that resonate with their audience, create a cohesive brand, and leverage various marketing tools. Topics include content marketing, email marketing, social media marketing, search engine marketing, and analytics. Students will also finish the program with a digital marketing capstone project.

This crash course is meant to get individuals up and running with Google Analytics. Students will learn to leverage the tool to understand web behavior from users of their site, sources of traffic, and marketing effectiveness. Individuals will learn hands-on by working in the tool. Topics include creating a Google Tag Manager account, segmenting and filtering in Google, interpreting information, and more foundational skills for Google Analytics.

This 4-day bundle combines Google Ads and Google Analytics training for individuals looking to add to their marketing toolkit. As part of Google Ads training, students will learn the basics of search engine marketing, how to run campaigns, how to manage and optimize an account, and more foundational Google Ads skills. Then students will learn to use Google Analytics for web and marketing analytics. Topics include launching and optimizing paid search campaigns, using Google Analytics to optimize marketing initiatives, and understanding and interpreting reports in Google Analytics.