Key Information
Google Ads Bootcamp
$650 12 Hours
This two-day bootcamp is a comprehensive exploration of Google Ads (formerly Google AdWords). Learn how to develop and manage a successful campaign, generate leads and sales, track conversions, and land a spot at the top of search engine results.
Open to Beginners
185 Madison Ave, NYC or Live Online
Scheduling Options
Weekdays or weeknights
Next Start Date
May 17–26, Mondays & Wednesdays, 6–9pm
Receive a Certificate of Completion
Free Retake Within 1 Year See our class policies for more details
Workbook Included
Discounts See our discounts policies for more details
  • Shorter courses such as this are already affordably priced and are not eligible for discounts.
Payment Plan See our payment plan FAQ for more details
Target Audience

This bootcamp is meant for those with limited Google Ads experience looking to master search marketing and Google Ads. The program is best suited for:

  • Business owners or marketers who would like a better understanding of Google Ads to manage agency relationships or bring Google Ads in-house
  • Entrepreneurs or business owners interested in leveraging Google Ads to generate leads and sales
What You’ll Learn
  • Introduction to Google Ads
  • How to setup and manage a Google Ads account
  • Keyword Strategies
  • How to use Match Types to Control Who See Your Ads
  • Bidding Strategies
  • How the Google Ads Auction works
  • How to Create Ads That Convert
  • Landing Page Best Practices
  • How to Setup Call and Conversion Tracking
  • Navigating the Google Ads Interface
  • Optimizing your Campaign for Maximum Results
  • Remarketing for Search & Display
  • Campaign Automation
  • Display Advertising with Google Ads

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