# YouTube Marketing Canonical URL: ## Overview Social media marketing is a powerful and essential digital marketing tool. By understanding the landscape of social media and developing an effective strategy, you can drive the growth of your online presence. Successful social media marketing is increasingly crucial to a business's positioning within the competitive marketplace. This one-day workshop closely examines one of the most popular content categories: video. In addition to content, the workshop explores the platform giant, YouTube. Students will be introduced to current social media marketing trends and will develop a marketing strategy that works for them. Get started by learning about the benefits of [social media marketing](/blog/7-reasons-why-marketing-professionals-love-social-media) on our blog. The workshop is a comprehensive look at all aspects of video-based social media marketing. For more information about the topics covered in class, please refer to the syllabus below. ## What you'll learn - Identifying and engaging your target audience - Building a following on YouTube - Ad creation and optimization ## Curriculum #### Introduction to YouTube - Introduction to YouTube - History of YouTube - YouTube What's New - Creating a channel #### Developing a Strategy for Video Content - Establish goals - Define success metrics - Analyze the competition - Develop target audience - Research trends and topics #### Creating Successful Content for YouTube - Find a theme for your content - Introduction to vlogging - Story building and development - Creating playlists #### Editing Content for YouTube - Using YouTube Studio - Editing captions and titles for SEO - Editing content in YouTube Studio - The importance of thumbnails #### Monetization and Paid Advertising - Ad creation best practices - Ad analytics - Adding monetization - Video insights #### How to use Shopify with YouTube - Reasons to use Shopify - Introduction to Shopify - Create collections - Manage shop across platforms - Showcase brand and products ## Schedule - Aug 11, 2026 10:00am–5:00pm — NYC - Aug 25, 2026 – Aug 27, 2026 — NYC - Nov 10, 2026 10:00am–5:00pm — NYC ## Instructors ### Nicole McCullum — Instructor Nicole McCullum is the founder of Captivate Designs, a web design and internet marketing company that helps small businesses establish a professional web presence and generate leads and sales online. She has been involved in web design and internet marketing since 2004 when she founded her first business, a real estate school. Having marketed her first business via the internet with great results, Ms. McCullum decided that she can help other business owners get great results from the internet and she parlayed her experience into a web design and digital marketing company. Ms. McCullum helps her clients get exposure online and increase traffic to their websites through search engine optimization services and training. As a practitioner of SEO, Ms. McCullum has also worked as an SEO Consultant and SEO Trainer. Ms. McCullum has also trained both entrepreneurs and marketing professionals on how to execute a successful SEO strategy. ### J.J. Coleman — Instructor With over 25 years of expertise in digital marketing, J.J. is a recognized authority in the field, blending deep strategic insight with hands-on experience across a wide range of industries. His career includes impactful work with global brands such as American Express, AT&T, McGraw-Hill, Young & Rubicam Advertising, and The New York Times. Holding an MBA in Marketing from NYU’s Stern School of Business, J.J. has also served as an adjunct professor at Pace University, where he taught graduate-level marketing strategy. J.J. is currently the Managing Partner at Contagency, a digital-first agency known for its expert strategy, visionary design, analytical rigor, and results-driven brand growth. In addition to leading agency work, he is an accomplished educator, actively teaching and developing advanced digital marketing curricula for industry professionals. His courses span key areas such as performance marketing, social content marketing, analytics, brand strategy, and digital innovation—empowering the next generation of marketers with actionable skills and thought leadership. J.J. is a certified Meta and Google Ads expert and his agency, Contagency, is a Meta business partner. Passionate about value creation, problem-solving, and the intersection of marketing and technology, J.J. continues to drive meaningful change through education, innovation, and strategic execution. ## Pricing **Tuition:** $325