# YouTube Marketing (Self-Paced) Canonical URL: ## Overview Social media marketing remains one of the most effective ways to expand your digital presence and connect with audiences. Understanding the landscape of each platform and developing a clear strategy are key to building visibility and engagement in today’s competitive marketplace. This self-paced workshop focuses on video-based content, with a deep dive into YouTube—one of the most influential platforms for marketers and creators alike. Participants will explore current social media marketing trends and develop a personalized video marketing strategy suited to their goals. To learn more about the advantages of social media marketing, visit our blog. ## What you'll learn - Identifying and engaging your target audience - Building a following on YouTube - Ad creation and optimization ## Curriculum #### Introduction to YouTube - Introduction to YouTube - History of YouTube - YouTube What's New - Creating a channel #### Developing a Strategy for Video Content - Establish goals - Define success metrics - Analyze the competition - Develop target audience - Research trends and topics #### Creating Successful Content for YouTube - Find a theme for your content - Introduction to vlogging - Story building and development - Creating playlists #### Editing Content for YouTube - Using YouTube Studio - Editing captions and titles for SEO - Editing content in YouTube Studio - The importance of thumbnails #### Monetization and Paid Advertising - Ad creation best practices - Ad analytics - Adding monetization - Video insights #### How to use Shopify with YouTube - Reasons to use Shopify - Introduction to Shopify - Create collections - Manage shop across platforms - Showcase brand and products ## FAQ ### Is this course open to beginners? Yes, this course is open to beginners. Students must be comfortable using a computer. No other prior knowledge is required. ### Do you offer payment plans or student financing for this course? This course does not qualify for payment plans or student financing. See our Payment Plan FAQ to find related programs that qualify. ### How long do I have access to the course materials? This course is available for 30 days. You can choose when to start your access period. Once you activate, you will have 30 days to complete it (access the course materials, quizzes, projects and videos). You may request one extension of seven (7) days. Other extension requests will be evaluated on a case-by-case basis. Videos are not downloadable. ### What is the cancellation and refund policy for this single course? For this course, you are entitled to a 90% refund (your payment less the nonrefundable 10% registration fee) within 30 days of purchase if you have not accessed the course materials. ### What’s included with my tuition? A hands-on learning experience working on projects and exercises, which is proven to boost comprehension, retention, and engagement Expert instructors who are industry professionals and experienced educators that are driven to help you succeed Extensive video training resources to support your learning journey Expert support with answers to your questions from real instructors throughout your learning journey Top-notch curricula that have been tried and tested over many years and are consistently improved for an optimal learning experience A certificate of completion to verify your accomplishment ### Are there any additional fees or expenses? There are no extra fees or taxes for our courses. The price you see on this page is the maximum you’ll pay us. However, you may need to obtain required software. We’ll help you get set up with a free trial of paid software prior to the class. Most of our coding classes utilize freely-available open-source software. For most of our design and motion graphics courses, we will help you get set up with a free trial of Adobe Creative Cloud. If you attend the course in-person, we will have a computer already set up for you with all of the required software for no additional cost. ### Do you offer any discounts for this course? Take this course as part of a certificate program and save: Digital Marketing Certificate (Self-Paced) Price: $3,995 | Hours: 120 Hours Social Media Marketing Certificate (Self-Paced) Price: $2,495 | Hours: 72 Hours AI Marketing Bootcamp (Self-Paced) Price: $6,995 | Hours: 300 Hours AI Social Media Bootcamp (Self-Paced) Price: $6,995 | Hours: 264 Hours ## Pricing **Tuition:** $325