User experience (UX) refers to the end users’ perspective, goals, and feelings while using a digital product. The UX process ensures teams align business goals with user goals, which is critical to the success of any digital product. In this hands-on, highly interactive workshop, we’ll break down the cyclical UX process of observation, measurement, and improvement. This process allows design and development teams to quickly and efficiently get the critical insights they need to improve their digital products so they can demonstrate a return on investment (ROI).
Prerequisites: This course’s content was developed for people who have some experience creating digital products or have taken Noble Desktop’s Intro to UX class.
Instructor: Heidi Trost is a user experience researcher, designer, usability expert, and UX thought leader. As the founder of Voice+Code [voiceandcode.com], she helps emerging technology companies improve the customer experience of their digital products. She has been an adjunct professor at Rochester Institute of Technology and Pratt Institute, and has spoken at over a hundred industry events and conferences.
What You’ll Learn
- How to set user experience goals that are tied to business goals.
- How to measure that you’re making progress towards those goals.
- How to quickly get the UX insights you need through a process of observing, measuring, and improving.
- How metrics can be used to inform your digital product roadmap.
- How to demonstrate a ROI to stakeholders.
UX Goals and Metrics: How to Measure the User Experience to Demonstrate a ROI Class Syllabus
Set up a user experience experiment
- Develop research questions, a research plan, and user experience metrics that are tied to business goals.
- Decide which research methods to use to get the insights your team needs.
- Set up sessions with users.
Measure what really matters
- Understand different frameworks for defining metrics and when to use them.
- Avoid vanity metrics that will not help you improve your product.
- Learn different methods for ongoing measurement.
- Triangulate data.
Use insights to improve your product
- Draw insights from UX metrics.
- Decide what UX artifacts your team should develop for a shared understanding of how to move forward.
- Demonstrate a return on investment to stakeholders.
Re-evaluate goals and repeat the process
- Prioritize improvements.
- Re-evaluate goals and metrics as the product matures or business or user goals change.
- Encourage your product team to take small steps that will have a long-lasting user experience impact.