User experience (UX) refers to the end users’ perspective, goals, and feelings while using a digital product. The UX process ensures teams align business goals with user goals, which is critical to the success of any digital product. In this hands-on, highly interactive workshop, we’ll break down the cyclical UX process of observation, measurement, and improvement. This process allows design and development teams to quickly and efficiently get the critical insights they need to improve their digital products so they can demonstrate a return on investment (ROI).
Prerequisites: This course’s content was developed for people who have some experience creating digital products or have taken Noble Desktop’s Intro to UX class.
Instructor: Heidi Trost is a user experience researcher, designer, usability expert, and UX thought leader. As the founder of Voice+Code [voiceandcode.com], she helps emerging technology companies improve the customer experience of their digital products. She has been an adjunct professor at Rochester Institute of Technology and Pratt Institute, and has spoken at over a hundred industry events and conferences.