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UX Goals and Metrics: How to Measure the User Experience to Demonstrate a ROI

User experience (UX) refers to the end users’ perspective, goals, and feelings while using a digital product. The UX process ensures teams align business goals with user goals, which is critical to the success of any digital product. In this hands-on, highly interactive workshop, we’ll break down the cyclical UX process of observation, measurement, and improvement. This process allows design and development teams to quickly and efficiently get the critical insights they need to improve their digital products so they can demonstrate a return on investment (ROI). 

Prerequisites: This course’s content was developed for people who have some experience creating digital products or have taken Noble Desktop’s Intro to UX class.

Instructor: Heidi Trost is a user experience researcher, designer, usability expert, and UX thought leader. As the founder of Voice+Code [], she helps emerging technology companies improve the customer experience of their digital products. She has been an adjunct professor at Rochester Institute of Technology and Pratt Institute, and has spoken at over a hundred industry events and conferences.

  • 6 Hours
  • Small classes
  • Mac or PC provided
  • Free retake

Register for a class

$325 Discounts Policies

594 Broadway, NYC

What You’ll Learn

  • How to set user experience goals that are tied to business goals.
  • How to measure that you’re making progress towards those goals.
  • How to quickly get the UX insights you need through a process of observing, measuring, and improving.
  • How metrics can be used to inform your digital product roadmap.
  • How to demonstrate a ROI to stakeholders.
View full syllabus

UX Goals and Metrics: How to Measure the User Experience to Demonstrate a ROI Class Syllabus

Set up a user experience experiment
  • Develop research questions, a research plan, and user experience metrics that are tied to business goals.
  • Decide which research methods to use to get the insights your team needs.
  • Set up sessions with users.
Measure what really matters
  • Understand different frameworks for defining metrics and when to use them.
  • Avoid vanity metrics that will not help you improve your product.
  • Learn different methods for ongoing measurement.
  • Triangulate data.
Use insights to improve your product
  • Draw insights from UX metrics.
  • Decide what UX artifacts your team should develop for a shared understanding of how to move forward.
  • Demonstrate a return on investment to stakeholders.
Re-evaluate goals and repeat the process
  • Prioritize improvements.
  • Re-evaluate goals and metrics as the product matures or business or user goals change.
  • Encourage your product team to take small steps that will have a long-lasting user experience impact.

Learn Real-world Design & Coding Skills

“Noble Desktop is far and away the most efficient way of gaining computer graphics skills. They give real-world exercises to work on, teach best practices, and inspire many an ‘aha!’ moment. Highly recommended.”
Joanne Hu

Students learning graphic design & coding at Noble Desktop

28 Years of Experience

Since 1990 we have perfected the craft of teaching. If students get hung up on an issue, we tweak the class to make it better. We’re the longest running independent training center for code and design in NYC.

Students learning hands-on at Noble Desktop

Register for UX Goals and Metrics: How to Measure the User Experience to Demonstrate a ROI

$325 Discounts Policies

594 Broadway, NYC