# Streaming for Social Media Canonical URL: ## Overview Social media today has a variety of ways to showcase yourself or your brand to a wide audience, including streaming. Streaming has been a key component of social media content for over a decade. Now, content creators can use applications such as OBS to create an interactive experience for their audience. In this class, you’ll learn about the main streaming platforms including Twitch, YouTube, and TikTok, as well as the fundamentals of setting up your stream using the free application OBS. ## What you'll learn - How to set up OBS for streaming - How to stream to Twitch and its benefits - How to stream to YouTube and its benefits - How to stream to TikTok and its benefits ## Curriculum #### OBS for Streaming - How to set-up content sources - Using sources to establish scenes - Connecting to your streaming account - Connecting Streams to NightBot - How to start streaming through OBS #### Streaming on Twitch - Introduction and History of Twitch - The Twitch community, subscriptions and emotes - Twitch Affiliate and Partners - How to work with OBS and Twitch - Reaching goals and establishing a schedule #### Streaming on YouTube - Introduction and History of YouTube streaming - The YouTube community and subscriptions - How to work with OBS and YouTube - Reaching goals and establishing a schedule #### Streaming on TikTok - Introduction and History of TikTok Live - The benefits and disadvantages of vertical streaming - Subscriptions and TikTok gifts - Establishing a theme for content - Reaching goals and establishing a schedule - Additional vertical streaming platforms ## Schedule - Aug 17, 2026 10:00am–5:00pm — NYC - Sep 8, 2026 – Sep 10, 2026 — NYC - Nov 16, 2026 10:00am–5:00pm — NYC ## Instructors ### Nicole McCullum — Instructor Nicole McCullum is the founder of Captivate Designs, a web design and internet marketing company that helps small businesses establish a professional web presence and generate leads and sales online. She has been involved in web design and internet marketing since 2004 when she founded her first business, a real estate school. Having marketed her first business via the internet with great results, Ms. McCullum decided that she can help other business owners get great results from the internet and she parlayed her experience into a web design and digital marketing company. Ms. McCullum helps her clients get exposure online and increase traffic to their websites through search engine optimization services and training. As a practitioner of SEO, Ms. McCullum has also worked as an SEO Consultant and SEO Trainer. Ms. McCullum has also trained both entrepreneurs and marketing professionals on how to execute a successful SEO strategy. ### J.J. Coleman — Instructor With over 25 years of expertise in digital marketing, J.J. is a recognized authority in the field, blending deep strategic insight with hands-on experience across a wide range of industries. His career includes impactful work with global brands such as American Express, AT&T, McGraw-Hill, Young & Rubicam Advertising, and The New York Times. Holding an MBA in Marketing from NYU’s Stern School of Business, J.J. has also served as an adjunct professor at Pace University, where he taught graduate-level marketing strategy. J.J. is currently the Managing Partner at Contagency, a digital-first agency known for its expert strategy, visionary design, analytical rigor, and results-driven brand growth. In addition to leading agency work, he is an accomplished educator, actively teaching and developing advanced digital marketing curricula for industry professionals. His courses span key areas such as performance marketing, social content marketing, analytics, brand strategy, and digital innovation—empowering the next generation of marketers with actionable skills and thought leadership. J.J. is a certified Meta and Google Ads expert and his agency, Contagency, is a Meta business partner. Passionate about value creation, problem-solving, and the intersection of marketing and technology, J.J. continues to drive meaningful change through education, innovation, and strategic execution. ## Pricing **Tuition:** $325