# Social Media Content Marketing: Blogs & X (Twitter) (Self-Paced)

Canonical URL: <https://www.nobledesktop.com/classes/social-media-marketing-online>

## Overview

Learn how to craft compelling written content for X (formerly Twitter), blogs, and other text-based social media platforms. This course introduces the fundamentals of content marketing, guiding you through platform-specific strategies, audience engagement techniques, and ways to establish a distinct brand voice. You’ll also explore cross-platform blogging methods, trend monitoring, and practical approaches for integrating written content into your overall digital marketing strategy.

## What you'll learn

- Fundamentals of content marketing
- How to set goals and metrics
- Establishing a brand through written content
- Marketing strategies for X (formerly known as Twitter)
- How to create and share blog posts

## Curriculum

#### Introduction to X (Twitter)

- Introduction to X (Twitter)
- X (Twitter) Today
- Features Overview
- Understanding the algorithm

#### Hashtags and Topics

- Trends and Topics
- Hashtags 101
- Hashtag types
- Hashtag Research
- Insights and analytics

#### Research and Content Strategy

- Paid advertising on X (Twitter)
- Ad analytics
- Analyze the competition
- Determining a brand voice
- Content strategy
- Content cadence and scheduling

#### Importance of Blogging

- Introduction to blogging
- Choosing the right blog platform
- Storytelling strategies
- Understanding evergreen content
- Creating paid content

## Pricing

**Tuition:** $425