# Social Media Content Marketing: Blogs & X (Twitter) Canonical URL: ## Overview Learn how to create quality written content for X (formerly known as Twitter), blogs, and other writing-based social media platforms. This course covers the core concepts of content marketing. You'll explore the different content-based social media platforms, develop marketing strategies, and use written content to create a personality for your brand. You'll also learn techniques for cross-platform blogging, how to build and engage an audience, and tips for monitoring trends. By the end of this class, you'll have the tools to start building content marketing into your digital strategy. ## What you'll learn - Fundamentals of content marketing - How to set goals and metrics - Establishing a brand through written content - Marketing strategies for X (formerly known as Twitter) - How to create and share blog posts ## Curriculum #### Introduction to X (Twitter) - Introduction to X (Twitter) - X (Twitter) Today - Features Overview - Understanding the algorithm #### Hashtags and Topics - Trends and Topics - Hashtags 101 - Hashtag types - Hashtag Research - Insights and analytics #### Research and Content Strategy - Paid advertising on X (Twitter) - Ad analytics - Analyze the competition - Determining a brand voice - Content strategy - Content cadence and scheduling #### Importance of Blogging - Introduction to blogging - Choosing the right blog platform - Storytelling strategies - Understanding evergreen content - Creating paid content ## Schedule - Aug 12, 2026 10:00am–5:00pm — NYC - Sep 1, 2026 – Sep 3, 2026 — NYC - Nov 11, 2026 10:00am–5:00pm — NYC ## Instructors ### Nicole McCullum — Instructor Nicole McCullum is the founder of Captivate Designs, a web design and internet marketing company that helps small businesses establish a professional web presence and generate leads and sales online. She has been involved in web design and internet marketing since 2004 when she founded her first business, a real estate school. Having marketed her first business via the internet with great results, Ms. McCullum decided that she can help other business owners get great results from the internet and she parlayed her experience into a web design and digital marketing company. Ms. McCullum helps her clients get exposure online and increase traffic to their websites through search engine optimization services and training. As a practitioner of SEO, Ms. McCullum has also worked as an SEO Consultant and SEO Trainer. Ms. McCullum has also trained both entrepreneurs and marketing professionals on how to execute a successful SEO strategy. ### J.J. Coleman — Instructor With over 25 years of expertise in digital marketing, J.J. is a recognized authority in the field, blending deep strategic insight with hands-on experience across a wide range of industries. His career includes impactful work with global brands such as American Express, AT&T, McGraw-Hill, Young & Rubicam Advertising, and The New York Times. Holding an MBA in Marketing from NYU’s Stern School of Business, J.J. has also served as an adjunct professor at Pace University, where he taught graduate-level marketing strategy. J.J. is currently the Managing Partner at Contagency, a digital-first agency known for its expert strategy, visionary design, analytical rigor, and results-driven brand growth. In addition to leading agency work, he is an accomplished educator, actively teaching and developing advanced digital marketing curricula for industry professionals. His courses span key areas such as performance marketing, social content marketing, analytics, brand strategy, and digital innovation—empowering the next generation of marketers with actionable skills and thought leadership. J.J. is a certified Meta and Google Ads expert and his agency, Contagency, is a Meta business partner. Passionate about value creation, problem-solving, and the intersection of marketing and technology, J.J. continues to drive meaningful change through education, innovation, and strategic execution. ## Pricing **Tuition:** $425