# LinkedIn Marketing Bootcamp

Canonical URL: <https://www.nobledesktop.com/classes/social-media-marketing-business>

## Overview

This one-day workshop takes a close look at one of the most widely used professional platforms: LinkedIn. In addition to content development, the workshop explores platform functionality and advertising strategies. Students are introduced to current social media marketing trends and create a personalized LinkedIn strategy. Explore the benefits of social media marketing on our blog.

In this class, you'll build marketing strategies for the most popular business-based social media platform: LinkedIn. Explore current trends and advanced search features on LinkedIn. Learn how to leverage your personal LinkedIn profile to build professional visibility. Create engaging content tailored to your audience on LinkedIn. Gain an understanding of LinkedIn’s advertising tools and analytics features. This workshop offers a comprehensive overview of LinkedIn marketing. For a detailed list of topics covered, see the syllabus below.

## What you'll learn

- Get an introduction to LinkedIn and its interface
- Learn how to optimize and leverage your personal LinkedIn profile
- Create and manage a LinkedIn company page
- Learn how to run paid advertising campaigns on LinkedIn

## Curriculum

#### Introduction to LinkedIn

- History of LinkedIn
- Overview of LinkedIn and Its Benefits
- LinkedIn Today
- LinkedIn Trend Report
- LinkedIn Search Features

#### Leveraging Your Personal LinkedIn Profile

- Building an All Star Profile
- Networking and Connecting with Industry Leaders
- Best practices for Using LinkedIn to Advance Your Career
- Profile Analytics

#### Creating a Company Page on LinkedIn

- Overview of Creating a LinkedIn Company Page
- Building and Managing a Company Page
- Best Practices for Creating an Engaging Company Page
- Company Page Analytics

#### Paid Advertising with LinkedIn

- Overview of LinkedIn's Advertising Platform
- Targeting Options and Creating Effective Ad Campaigns
- Measuring the Success of Your Ads and Optimizing for Results
- Best practices for Creating Engaging Ad Content

## Schedule
- Aug 5, 2026 10:00am–5:00pm — NYC
- Aug 18, 2026 – Aug 20, 2026 — NYC
- Nov 4, 2026 10:00am–5:00pm — NYC
- Nov 4, 2026 10:00am–5:00pm — NYC

## Instructors

### Nicole McCullum — Instructor

Nicole McCullum is the founder of Captivate Designs, a web design and internet marketing company that helps small businesses establish a professional web presence and generate leads and sales online. She has been involved in web design and internet marketing since 2004 when she founded her first business, a real estate school. Having marketed her first business via the internet with great results, Ms. McCullum decided that she can help other business owners get great results from the internet and she parlayed her experience into a web design and digital marketing company.  
  
Ms. McCullum helps her clients get exposure online and increase traffic to their websites through search engine optimization services and training. As a practitioner of SEO, Ms. McCullum has also worked as an SEO Consultant and SEO Trainer. Ms. McCullum has also trained both entrepreneurs and marketing professionals on how to execute a successful SEO strategy.

### J.J. Coleman — Instructor

With over 25 years of expertise in digital marketing, J.J. is a recognized authority in the field, blending deep strategic insight with hands-on experience across a wide range of industries. His career includes impactful work with global brands such as American Express, AT&T, McGraw-Hill, Young & Rubicam Advertising, and The New York Times. Holding an MBA in Marketing from NYU’s Stern School of Business, J.J. has also served as an adjunct professor at Pace University, where he taught graduate-level marketing strategy.

J.J. is currently the Managing Partner at Contagency, a digital-first agency known for its expert strategy, visionary design, analytical rigor, and results-driven brand growth. In addition to leading agency work, he is an accomplished educator, actively teaching and developing advanced digital marketing curricula for industry professionals. His courses span key areas such as performance marketing, social content marketing, analytics, brand strategy, and digital innovation—empowering the next generation of marketers with actionable skills and thought leadership. 

J.J. is a certified Meta and Google Ads expert and his agency, Contagency, is a Meta business partner.

Passionate about value creation, problem-solving, and the intersection of marketing and technology, J.J. continues to drive meaningful change through education, innovation, and strategic execution.

## Pricing

**Tuition:** $425