# Social Media Industry & Portfolio (Self-Paced) Canonical URL: ## Overview Social media has reshaped the marketing and public relations landscape, creating an array of new career paths in areas such as social media management and content creation. In this course, students will develop an earned-first creative project to showcase in their portfolio while refining their resumes and online profiles to prepare for emerging opportunities in the social media industry. ## What you'll learn - Learn about earn-first creative thinking - Create personal ideas and learn how to showcase them in a portfolio - Resume and LinkedIn optimization - Social media presence optimization ## Curriculum ### Section 1 - Brand Research & Building #### Understanding the Competitive Landscape - Examples of successful social campaigns - Examples of social media portfolios #### Build Your Brand - Research brand goals - Define target audience - Define what makes you unique - Determine brand voice - Determine your visual identity - Consistency in online presence - Creating your own brand image with references #### Understanding the Earn-First Approach - Establish your audience’s needs - Earn-first approach - How to make creative ideas - Incorporating gamification and/or call-to-action ### Section 2 - Social Campaign Development #### Portfolio Project Brief - Introduction to client brief - Establish a target audience - Establish a project purpose #### Portfolio Project Development - Establishing the project challenge - Creating a valuable insight through research - Develop a big idea solution - Create concept mock-ups - Showcase how it will earn coverage through research - Establishing brand ambassadors - Media and social coverage mock-ups ### Section 3 - Networking for Social Media #### Networking Optimization for LinkedIn - How to clearly showcase your skills and experience - Sharing content and engaging the community - Reaching out to hiring managers - Finding companies and organizations to follow - Building a lasting network #### Building a Network - Compiling a list of successful professionals - Reaching out to book informational interviews - Career considerations - Conferences and Summits ## Pricing **Tuition:** $975