# SEO Bootcamp Canonical URL: ## Overview Search Engine Optimization (SEO) is a critical marketing skill. It’s an essential part of any growing business and helps your website rank high on search engines for specific keywords. Good SEO not only grows your brand’s recognition but also helps maintain its relevance in an increasingly competitive digital landscape. In this two-day bootcamp, familiarize yourself with the fundamentals of SEO and gain an edge over your competition through hands-on lessons in Search Engine Optimization and competitive keyword analysis. To help you get started, this course includes a seven-day free trial of Semrush, a leading keyword research tool. Whether you're a business owner, marketer, or a Front-End Developer who wants to improve their digital marketing skills and career prospects, this course is for you. For more information about the topics covered in the course, please refer to our syllabus below. ## What you'll learn - Understand how search engines work and why SEO is essential for business growth - Conduct effective keyword research using tools like Semrush to discover high-impact search terms - Conduct competitive analysis to uncover your competitors' strategies and refine your keyword targeting - Create SEO-friendly content tailored to the customer's buying journey and user search intent - Implement on-page SEO techniques, including meta tag optimization, sitemaps, and internal linking - Explore off-page SEO practices like backlink building and content promotion strategies - Design websites with SEO in mind, including structured navigation, rich snippets, and mobile optimization - Optimize video content for platforms like YouTube and conduct SEO audits to measure and improve performance ## Curriculum #### Introduction to Search Engine Optimization - What is search engine optimization - Meet the search engines - How search engines work - SEO impact on businesses #### Keyword Research - What is a keyword - The different types of keywords - Examining the intent behind a keyword - Understanding the progression of a search query - Steps to keyword research - How to find the best keywords to target - How to discover your competitors keywords - Competitive keyword analysis - Keyword research tools - Keyword research lab #### Competitive Analysis - How to identify your competitors? - What to analyze? - How to use your competitive analysis for keyword targeting? #### SEO Content - What is SEO content - Different types of SEO content - Steps to creating SEO content - How to factor in your customer buying journey when creating SEO content - How to evaluate your competitors content #### On-Page Optimization - What is on-page optimization - Elements of on-page optimization - How to optimize Meta data? - The importance of sitemaps - Examining the perfectly optimized web page - On page optimization lab #### Off-Page Optimization - What is off-page optimization - The role of backlinks - Best practices for link building - How to build internal site links - How to get backlinks - Strategies for achieving high ranking #### Designing for SEO - How to structure your website - How to organize your web pages - How to design your website navigation - How to use rich snippets/structure data - What are Meta robot tags - How to use Meta robot tags - What are 404 error pages - Tips for creating 404 error pages - What are 301 redirects - How search engines handle 301 redirects - The importance of canonicalization - How to implement canonicalization - How website speed influence your rankings and how to improve it #### Mobile SEO - Factors that influence Mobile SEO - The importance of Mobile SEO - A look at options for creating mobile friendly websites - Characteristics of mobile websites - Creating mobile focused content #### Video Optimization - Step to YouTube Video Optimization - Keyword Research for Video Optimization - How to Optimize YouTube Videos - Factors that Affect Your Video Ranking - Types of Videos to Create - How to Promote Your Videos #### SEO Audit - What is an SEO Audit? - How to conduct an SEO Audit? - Tools for conducting an SEO Audit? - SEO Audit Lab #### Measuring & Reporting on SEO Success - KPIs for Organic Search - How to Report on SEO Progress - Demystifying SEO Reports ## Schedule - Aug 13, 2026 – Aug 14, 2026 — NYC - Oct 20, 2026 – Oct 29, 2026 — NYC ## Instructors ### Nicole McCullum — Instructor Nicole McCullum is the founder of Captivate Designs, a web design and internet marketing company that helps small businesses establish a professional web presence and generate leads and sales online. She has been involved in web design and internet marketing since 2004 when she founded her first business, a real estate school. Having marketed her first business via the internet with great results, Ms. McCullum decided that she can help other business owners get great results from the internet and she parlayed her experience into a web design and digital marketing company. Ms. McCullum helps her clients get exposure online and increase traffic to their websites through search engine optimization services and training. As a practitioner of SEO, Ms. McCullum has also worked as an SEO Consultant and SEO Trainer. Ms. McCullum has also trained both entrepreneurs and marketing professionals on how to execute a successful SEO strategy. ### J.J. Coleman — Instructor With over 25 years of expertise in digital marketing, J.J. is a recognized authority in the field, blending deep strategic insight with hands-on experience across a wide range of industries. His career includes impactful work with global brands such as American Express, AT&T, McGraw-Hill, Young & Rubicam Advertising, and The New York Times. Holding an MBA in Marketing from NYU’s Stern School of Business, J.J. has also served as an adjunct professor at Pace University, where he taught graduate-level marketing strategy. J.J. is currently the Managing Partner at Contagency, a digital-first agency known for its expert strategy, visionary design, analytical rigor, and results-driven brand growth. In addition to leading agency work, he is an accomplished educator, actively teaching and developing advanced digital marketing curricula for industry professionals. His courses span key areas such as performance marketing, social content marketing, analytics, brand strategy, and digital innovation—empowering the next generation of marketers with actionable skills and thought leadership. J.J. is a certified Meta and Google Ads expert and his agency, Contagency, is a Meta business partner. Passionate about value creation, problem-solving, and the intersection of marketing and technology, J.J. continues to drive meaningful change through education, innovation, and strategic execution. ## Pricing **Tuition:** $650