# Marketing Strategy (Self-Paced) Canonical URL: ## Overview Learn the fundamentals of successful marketing at your own pace, including how to define goals, understand your audience, and build strategies that support business growth. This self-paced course introduces key topics like market research, customer-focused messaging, digital marketing channels, KPIs, analytics, and marketing plan development. ## What you'll learn - Understand the foundational principles of marketing - Learn how to conduct market research to identify target audiences, understand their needs, and analyze market trends - Discover how to create an effective marketing plan, including setting clear objectives, defining strategies, and outlining actionable steps - Gain an introduction to digital marketing channels and learn how to leverage them in your strategy - Learn how to track and measure the success of your marketing efforts using key performance indicators (KPIs) and analytics tools ## Instructors ### Nicole McCullum — Instructor Nicole McCullum is the founder of Captivate Designs, a web design and internet marketing company that helps small businesses establish a professional web presence and generate leads and sales online. She has been involved in web design and internet marketing since 2004 when she founded her first business, a real estate school. Having marketed her first business via the internet with great results, Ms. McCullum decided that she can help other business owners get great results from the internet and she parlayed her experience into a web design and digital marketing company. Ms. McCullum helps her clients get exposure online and increase traffic to their websites through search engine optimization services and training. As a practitioner of SEO, Ms. McCullum has also worked as an SEO Consultant and SEO Trainer. Ms. McCullum has also trained both entrepreneurs and marketing professionals on how to execute a successful SEO strategy. ### J.J. Coleman — Instructor With over 25 years of expertise in digital marketing, J.J. is a recognized authority in the field, blending deep strategic insight with hands-on experience across a wide range of industries. His career includes impactful work with global brands such as American Express, AT&T, McGraw-Hill, Young & Rubicam Advertising, and The New York Times. Holding an MBA in Marketing from NYU’s Stern School of Business, J.J. has also served as an adjunct professor at Pace University, where he taught graduate-level marketing strategy. J.J. is currently the Managing Partner at Contagency, a digital-first agency known for its expert strategy, visionary design, analytical rigor, and results-driven brand growth. In addition to leading agency work, he is an accomplished educator, actively teaching and developing advanced digital marketing curricula for industry professionals. His courses span key areas such as performance marketing, social content marketing, analytics, brand strategy, and digital innovation—empowering the next generation of marketers with actionable skills and thought leadership. J.J. is a certified Meta and Google Ads expert and his agency, Contagency, is a Meta business partner. Passionate about value creation, problem-solving, and the intersection of marketing and technology, J.J. continues to drive meaningful change through education, innovation, and strategic execution. ## Pricing **Tuition:** $325