# Instagram Marketing Bootcamp (Self-Paced)

Canonical URL: <https://www.nobledesktop.com/classes/instagram-marketing-online>

## Overview

This course teaches you how to build a well-rounded Instagram marketing strategy that covers both paid and organic approaches. You'll learn how to create engaging visual content, master Stories, use hashtags effectively, develop a consistent post cadence, and build a community around your brand. The course also covers collaborations, content capture, setting up a business page, running paid advertising, and integrating Shopify with Instagram.

Beyond the tactical side, you'll develop a deeper understanding of the Instagram platform and its broader social impact, and learn how to turn that knowledge into a real digital marketing strategy. You'll discover how to grow a following, expand your reach, and build, target, and convert leads into customers. Whether you're focused on driving sales or building brand awareness, this course gives you the tools to do both.

## What you'll learn

- Learn about Instagram and its social impact
- Develop a successful social media strategy
- Create visually engaging content that drives sales and increases engagement
- Learn how to gain a following and expand your reach

## Curriculum

### Section 1

#### Introduction to Instagram

- Introduction to Instagram
- History of Instagram
- What’s New
- Trend Report
- Creating a New Account
- Following Accounts
- Navigation
- Profile Page Overview

#### Hashtag 101

- What is a hashtag
- Hashtag do’s and don’ts
- Types of Hashtags
- High- and low-density hashtags
- Creating a Branded Hashtag
- Hashtag Research

### Section 2

#### Creating a Content Theme

- What is a big idea
- What is a content theme
- Determining your theme
- How to branch into sub-themes

#### Strategies for Capturing Content

- Establishing visual consistency
- Recording your content

#### Developing a Community

- Interacting with your target audience
- Understanding your audience’s needs
- How to leverage your audience

#### Creating a Post Cadence

- Establishing your availability
- Scheduling consistent content
- Adapting your cadence

### Section 3

#### Types of Posts

- Posts, Stories, and Reels
- Types of Interactions
- Audience Engagement
- Benefits of each content type

#### Editing Posts and Reels

- Choosing Filters
- Using Instagram Photo Editing
- Creating stories
- Editing stories and adding stickers
- Recording Reels
- Editing Reels
- Creating a mock-up post

#### Captions and Additional Post Features

- Establish your audience’s needs
- Incorporating gamification and/or call-to-action
- Being ADA-compliant with photo descriptions
- Tagging and Collaboration

### Section 4

#### Creating a Business Page on Instagram

- Starting a business page
- Creating a business post
- Managing page on Instagram
- Creating reels and stories

#### Paid Advertising with Instagram

- Choosing the right advertising
- Ad creation best practices
- Ad optimization
- Job post advertising
- Ad analytics

#### Using Shopify with Instagram

- Reasons to use Shopify (even if you have your own website)
- Introduction to Shopify
- Create collections
- Manage shop across platforms
- Showcase brand and products

## Pricing

**Tuition:** $650