# Google Analytics Bootcamp Canonical URL: ## Overview This comprehensive workshop takes a deep dive into Google Analytics and its many applications using GA4, the latest version of Google Analytics. Learn how to set up an account and understand which metrics and events you should be tracking. Discover the exciting features of GA4, including its data model and advanced methods for tracking events that matter to you. Leave with a solid understanding of the tool and how to leverage its extensive data to your advantage. A Google Analytics account is not required. However, if you already have one, please make sure you have access to it during class. For more information about the topics covered in the course, please refer to our syllabus below. ## What you'll learn - Understand the fundamentals of web analytics and the role of Google Analytics in the buyer’s journey - Set up and configure Google Analytics accounts, filters, goals, and ecommerce tracking - Navigate the GA4 dashboard and learn how to interpret audience, acquisition, behavior, and conversion reports - Build and interpret measurement plans to track KPIs that align with your business objectives - Create and customize dashboards, shortcuts, and shared reports to streamline data access - Implement UTM parameters to track marketing campaign performance across platforms - Learn retargeting strategies and build remarketing lists using Google Analytics data - Apply best practices for leveraging data insights to optimize marketing and user engagement ## Curriculum ### Google Analytics Curriculum #### Introduction to Google Analytics - What is Web Analytics - Intro to Google Analytics - How Google Analytics Works - Why Web Analytics Matter - Questions Google Analytics Answers - The Role of Analytics in Your Buyers Journey #### Developing a Google Analytics Strategy - Intro to Measurement Plans - The Importance of Measurement Plans - Who Should be Involved in Creating a Measurement Plan? - Framework for Developing a Measurement Plan #### Best Practices for Setting Up a Google Analytics Account - How to install Google Analytics Tracking Code - How to test to confirm codes are installed and tracking correctly - Understanding the structure of your Google Analytics Account - Introduction to Views in Google Analytics - Google Analytics account limits - Understanding account users and permissions - Important Google Analytics configurations #### Introduction to Filters - Understanding Google Analytics filters - Google Analytics filter types - How to setup Google Analytics filters? #### Conversion Tracking - What is conversion tracking? - What are goals? - How to setup goals - Important configurations for tracking ecommerce transactions #### An overview of the Google Analytics Dashboard - An overview of reports - Understanding dimensions & metrics #### Google Analytics Reports - Audience Report, what it’s for and how to use it - Acquisition Report, what’s it for and how to use it - Behavior Report, what it’s for and how to use it - Conversion Report, what it’s for and how to use it - Ecommerce Report, what’s its for and how to use it #### How to leverage Google Analytics data to improve performance - How to share reports - How to setup dashboards and shortcuts - How to track your marketing campaigns in Google Analytics #### UTM Code Tracking - Why Tracking Visitors Matters - Introduction to UTM Parameters - Anatomy of a UTM Parameter - A Look at UTM Parameters in Google Analytics - How to Create a Link with the UTM Builder #### Retargeting - Introduction to Retargeting - Why Retargeting - How to Create a Retargeting List ## Schedule - May 26, 2026 – Jun 4, 2026 — NYC - Jul 29, 2026 – Jul 30, 2026 — NYC - Oct 28, 2026 – Oct 29, 2026 — NYC - Nov 17, 2026 – Dec 1, 2026 — NYC ## Instructors ### Nicole McCullum — Instructor Nicole McCullum is the founder of Captivate Designs, a web design and internet marketing company that helps small businesses establish a professional web presence and generate leads and sales online. She has been involved in web design and internet marketing since 2004 when she founded her first business, a real estate school. Having marketed her first business via the internet with great results, Ms. McCullum decided that she can help other business owners get great results from the internet and she parlayed her experience into a web design and digital marketing company. Ms. McCullum helps her clients get exposure online and increase traffic to their websites through search engine optimization services and training. As a practitioner of SEO, Ms. McCullum has also worked as an SEO Consultant and SEO Trainer. Ms. McCullum has also trained both entrepreneurs and marketing professionals on how to execute a successful SEO strategy. ### J.J. Coleman — Instructor With over 25 years of expertise in digital marketing, J.J. is a recognized authority in the field, blending deep strategic insight with hands-on experience across a wide range of industries. His career includes impactful work with global brands such as American Express, AT&T, McGraw-Hill, Young & Rubicam Advertising, and The New York Times. Holding an MBA in Marketing from NYU’s Stern School of Business, J.J. has also served as an adjunct professor at Pace University, where he taught graduate-level marketing strategy. J.J. is currently the Managing Partner at Contagency, a digital-first agency known for its expert strategy, visionary design, analytical rigor, and results-driven brand growth. In addition to leading agency work, he is an accomplished educator, actively teaching and developing advanced digital marketing curricula for industry professionals. His courses span key areas such as performance marketing, social content marketing, analytics, brand strategy, and digital innovation—empowering the next generation of marketers with actionable skills and thought leadership. J.J. is a certified Meta and Google Ads expert and his agency, Contagency, is a Meta business partner. Passionate about value creation, problem-solving, and the intersection of marketing and technology, J.J. continues to drive meaningful change through education, innovation, and strategic execution. ## FAQ ### Do I need to bring anything to the class? - A Google Analytics account is not mandatory, however, if you already have one set up, you’ll need to make sure you have access to it during class. - We provide computers (Mac or PC) with the required software installed. Choose your operating system at checkout. ## Pricing **Tuition:** $650