# Facebook Marketing Bootcamp Canonical URL: ## Overview Social media marketing is a powerful and essential digital marketing tool. By understanding the landscape of social media and developing an effective strategy, you can drive the growth of your online presence. Successful social media marketing is increasingly crucial to a business's position within the competitive marketplace. This two-day workshop closely examines one of the most popular platforms: Facebook. Students will be introduced to current Facebook marketing trends and will develop a strategy that works for them. Get started by learning about the benefits of [social media marketing](/blog/7-reasons-why-marketing-professionals-love-social-media) on our blog. The workshop offers a comprehensive look at all aspects of Facebook marketing. For more information about the topics covered in class, please refer to the syllabus below. ## What you'll learn - Develop a successful Facebook marketing strategy - Create visual content that increases engagement and drives sales - Learn how to gain a following and expand your reach - Use Facebook paid advertising for increased engagement and profit ## Curriculum ### Section 1 #### Introduction to Facebook - Introduction to Facebook - History of Facebook - Understanding the Facebook algorithm - Creating a Business Page #### Facebook Business Page - Facebook Business features overview and settings - Business page management and admin access - Establishing a visual voice - Leveraging your About description for your business ### Section 2 #### Introduction to Meta Business Manager - Setting up and accessing the Meta Business Manager - Overview of the Meta Business Manager and its capabilities - Navigating the Meta Business Manager interface - Tools and features overview #### Leveraging Meta Business for Engagement - Utilizing the Meta Business Manager's targeting options to reach the right audience - Analyzing performance data and tracking metrics - Using benchmarking to research your competition - Scheduling your content and leveraging important dates ### Section 3 #### Content and Interactions - Finding and targeting the right audience for your business - Creating and joining groups related to your business niche - Optimizing your business page for search and discoverability - Posting updates and engaging content - Interacting with your audience through comments and messaging #### Using Shopify with Facebook - Overview of Shopify and Facebook integration - Setting up a Shopify store and connecting it to a Facebook business page - Syncing products from Shopify to a Facebook shop - Utilizing Facebook's targeting options to reach the right audience for your Shopify store ### **Section 4** #### Introduction to Meta Ads Manager - Overview of Ads Manager and its capabilities - Setting up and accessing Ads Manager - Navigating the Ads Manager interface - Creating and managing ad campaigns using Ads Manager #### Leveraging Meta Ads Manager for Higher ROI - Utilizing Ads Manager's targeting options to reach the right audience - Analyzing performance data and tracking metrics - Best practices for using Ads Manager - Optimize advertising content to reach more customers ## Schedule - Jul 28, 2026 – Aug 6, 2026 — NYC - Aug 3, 2026 – Aug 4, 2026 — NYC - Nov 2, 2026 – Nov 3, 2026 — NYC ## Instructors ### Nicole McCullum — Instructor Nicole McCullum is the founder of Captivate Designs, a web design and internet marketing company that helps small businesses establish a professional web presence and generate leads and sales online. She has been involved in web design and internet marketing since 2004 when she founded her first business, a real estate school. Having marketed her first business via the internet with great results, Ms. McCullum decided that she can help other business owners get great results from the internet and she parlayed her experience into a web design and digital marketing company. Ms. McCullum helps her clients get exposure online and increase traffic to their websites through search engine optimization services and training. As a practitioner of SEO, Ms. McCullum has also worked as an SEO Consultant and SEO Trainer. Ms. McCullum has also trained both entrepreneurs and marketing professionals on how to execute a successful SEO strategy. ### J.J. Coleman — Instructor With over 25 years of expertise in digital marketing, J.J. is a recognized authority in the field, blending deep strategic insight with hands-on experience across a wide range of industries. His career includes impactful work with global brands such as American Express, AT&T, McGraw-Hill, Young & Rubicam Advertising, and The New York Times. Holding an MBA in Marketing from NYU’s Stern School of Business, J.J. has also served as an adjunct professor at Pace University, where he taught graduate-level marketing strategy. J.J. is currently the Managing Partner at Contagency, a digital-first agency known for its expert strategy, visionary design, analytical rigor, and results-driven brand growth. In addition to leading agency work, he is an accomplished educator, actively teaching and developing advanced digital marketing curricula for industry professionals. His courses span key areas such as performance marketing, social content marketing, analytics, brand strategy, and digital innovation—empowering the next generation of marketers with actionable skills and thought leadership. J.J. is a certified Meta and Google Ads expert and his agency, Contagency, is a Meta business partner. Passionate about value creation, problem-solving, and the intersection of marketing and technology, J.J. continues to drive meaningful change through education, innovation, and strategic execution. ## Pricing **Tuition:** $650