# Email Marketing Bootcamp Canonical URL: ## Overview Take a deep dive into the fiercely competitive world of email marketing in this short course. Email marketing remains one of the most competitive and high-impact channels in any marketer's toolkit, and this short course gives you a thorough look at how to use it well. You'll learn about the important role email plays in a broader marketing strategy and what separates a great email campaign from one that gets ignored. From there, the course gets practical, walking you through how to optimize your own email marketing strategy to grow subscriptions and improve results. Whether you're just getting started or looking to sharpen what you're already doing, you'll come away with a clearer sense of what makes email marketing work and how to put those qualities into practice. ## What you'll learn - The important role of email marketing in a marketing strategy - Qualities of a great email marketing campaign - How to optimize your email marketing strategy ## Curriculum ### Email Marketing #### Introduction to Email Marketing - What is email marketing - The role of email marketing - What is needed to succeed at email marketing #### Building Your Email List - A look at email permissions - Mistakes to avoid - Strategies for building your email list #### Email Campaign Creation - The three types of emails - Mass email vs Automated email - The different types of email campaigns and when to use each one #### Designing Effective Emails - The elements that affects email success - Best practices for creating each element - Best practices for email content #### Email Campaign Optimization - A/B Testing - Optimizing open rates - Optimizing click through rate #### Email Deliverability - Delivery vs Deliverability - Developing a good email reputation - Steps for ensuring email deliverability **Skills covered:** Email Marketing ## Schedule - Jul 31, 2026 10:00am–5:00pm — NYC - Oct 13, 2026 – Oct 15, 2026 — NYC - Oct 30, 2026 10:00am–5:00pm — NYC ## Pricing **Tuition:** $325