# Content Marketing Bootcamp Canonical URL: ## Overview This one-day class takes you deep into the competitive world of content marketing, giving you a comprehensive look at how to use content creation to effectively promote your brand. You'll explore strategies and solutions for content marketing, develop an understanding of content curation and best practices, and learn how to measure what's working and what isn't. By the end of the day, you'll know how to build a plan to promote, track, and optimize your content so it's actually moving the needle for your brand. It's an accelerated but thorough course that covers creation, promotion, and measurement, everything you need to start putting a smarter content strategy into practice. ## What you'll learn - Learn about strategies and solutions for content marketing - Develop an understanding of content curation and best practices - Create a plan to promote, track, and optimize your content ## Curriculum ### Content Marketing #### Introduction to Content Marketing - What is content marketing - The Role of content marketing - Planning your content strategy - Creating a content calendar #### Content Creation - The different types of content - Mapping content to buying stages - Utilizing content curation - Content creation best practices #### Content Promotion - Content promotion best practices #### Content Measurement - Why you need to promote your content - Where to promote your content - Creating a content promotion plan - How to measure the success of your content marketing - KPIs for content marketing - Identifying opportunities to maximize results ## Schedule - Jul 23, 2026 10:00am–5:00pm — NYC - Oct 6, 2026 – Oct 8, 2026 — NYC - Oct 22, 2026 10:00am–5:00pm — NYC ## Instructors ### Nicole McCullum — Instructor Nicole McCullum is the founder of Captivate Designs, a web design and internet marketing company that helps small businesses establish a professional web presence and generate leads and sales online. She has been involved in web design and internet marketing since 2004 when she founded her first business, a real estate school. Having marketed her first business via the internet with great results, Ms. McCullum decided that she can help other business owners get great results from the internet and she parlayed her experience into a web design and digital marketing company. Ms. McCullum helps her clients get exposure online and increase traffic to their websites through search engine optimization services and training. As a practitioner of SEO, Ms. McCullum has also worked as an SEO Consultant and SEO Trainer. Ms. McCullum has also trained both entrepreneurs and marketing professionals on how to execute a successful SEO strategy. ### J.J. Coleman — Instructor With over 25 years of expertise in digital marketing, J.J. is a recognized authority in the field, blending deep strategic insight with hands-on experience across a wide range of industries. His career includes impactful work with global brands such as American Express, AT&T, McGraw-Hill, Young & Rubicam Advertising, and The New York Times. Holding an MBA in Marketing from NYU’s Stern School of Business, J.J. has also served as an adjunct professor at Pace University, where he taught graduate-level marketing strategy. J.J. is currently the Managing Partner at Contagency, a digital-first agency known for its expert strategy, visionary design, analytical rigor, and results-driven brand growth. In addition to leading agency work, he is an accomplished educator, actively teaching and developing advanced digital marketing curricula for industry professionals. His courses span key areas such as performance marketing, social content marketing, analytics, brand strategy, and digital innovation—empowering the next generation of marketers with actionable skills and thought leadership. J.J. is a certified Meta and Google Ads expert and his agency, Contagency, is a Meta business partner. Passionate about value creation, problem-solving, and the intersection of marketing and technology, J.J. continues to drive meaningful change through education, innovation, and strategic execution. ## Pricing **Tuition:** $325