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Digital Marketing & SEO Basic Class

Beginner SEO Training & Certification

This 2-Day Beginner SEO Training Workshop is a favorite of small business owners that are trying to get a handle on what they can do to improve their site. It goes over all of the basic strategies and techniques you’ll need to begin getting qualified traffic to your website in the shortest time possible.

This 2-day SEO Workshop and our 3-day Advanced SEO Training are part of our Digital Marketing & SEO Bootcamp. Participants come to class on Monday and head home on Tuesday afternoon with a clarity of purpose and a head full of great ways to improve their website and their business.

We also offer a 1-day SEO course and a full suite of Digital Marketing & SEO classes

  • 14 Hours
  • Small classes
  • Mac or PC provided
  • Free retake

Register for a class

$1097 Discounts Policies

594 Broadway, NYC or Live Online

What You’ll Learn

  • How to use SEO to boost your site's rankings
  • Keyword research techniques and tools
  • Techniques for writing effective content, Title and Meta Tags
  • How to get your content found by search engines
  • Learn how to build high quality links to your site
  • Monitor and track your site's progress
  • How to use various Google tools such as Google Analytics
  • The power of blogging
  • Basics of Local Search
View full syllabus

Digital Marketing & SEO Basic Class Class Syllabus

What You’ll Learn

Search Engine Basics: Getting Results
Day 1 of Basic & Complete SEO Training
  • Welcome and Introduction of Participants
  • Two Day basic essentials overview
  • What exactly is SEO and why do we need it?
  • Discover our 6-step system for gaining top rankings in major search engines using the system Steve Scott personally uses.
  • Stress Free System Overview – Stop stressing and begin to get results right away.
  • Why this system will work for you and how it will work for you.
  • Demonstration of Steps 1 through 6 cover a variety of topics in a specific order for maximum impact.
  • Learn how to determine exactly what your ideal buying audience is searching for.
  • Learn how to tap into huge windows of opportunities nearly instantly without stress.
  • Examples of what type of content works best
  • How to gain maximum advantage from your Web copy
  • The impact of Panda and Hummingbird on your content
  • How to quickly optimize your pages without fooling with code for hours
  • Learn unique ways to make dramatic improvements to your click through ratios
  • Basics of Google Analytics and Google Webmaster Tools
  • Answer questions, and student progress evaluation.

Linking and Content Development
Day 2 of Basic & Complete SEO Training
  • Review of Evaluation Forms and Answer Questions
  • Developing a range of pages to attract your best customer
  • Proper Link Building Strategies in the Post-Penguin world
  • Discovering the Power of Internal Link Building
  • The difference and uses for HTML and XML Sitemaps.
  • Learn the most effective ways to get your pages submitted and accepted
  • How to stay out of trouble with the search engines.
  • Getting the most out of the powerful Blog
  • The Missing Element in SEO
  • Group Problem Solving Assignment!
  • Reviews of Participants’ Web Sites
  • Answer questions, and student progress evaluation.
  • Final Exam
  • Certification Awards

Learn SEO for Beginners

This 2-day class is taught by a leading SEO expert and is a great choice for small business owners trying to improve their site. It goes over all of the basic strategies you’ll need to begin getting qualified traffic to your website.

Expert SEO Instructor

The class is taught by SEO expert Steve Scott, founder of New York SEO Training Academy, who has helped scores of businesses increase their online traffic and conversions. You’ll be guided by his professional expertise as you implement changes to your own site, and leave the training with concrete improvements. 

Professional SEO instructor teaching students

Six Months of Free Mentoring

After you complete the class, you can continue to consult with Steve Scott as you implement your newly acquired SEO skills on your own website.

Instructor mentoring student

Become SEO Certified

You’ll take an SEO certification exam during this class. Show future employers and clients that you understand how search engine optimization works.

Student taking SEO certification exam

Register for Digital Marketing & SEO Basic Class

$1097 Discounts Policies

594 Broadway, NYC or Live Online