# AI Marketing Portfolio Development Canonical URL: ## Overview This project-based course puts you in the builder's seat: using AI coding tools, you'll develop three live web applications that pull together marketing workflows, AI features, a responsive interface, database-backed functionality, and real deployment. Each one becomes a polished piece for your portfolio. You won't build all six. Instead, you and your instructor narrow the menu down to the three that best match where you want your portfolio to go and what you care about. The options on the table: a campaign brief generator, a marketing ops CRM and dashboard stack, an AI campaign studio, an SEO and content workbench, a lifecycle email and automation builder, and a paid ads campaign builder. ## What you'll learn - Take a marketing web application from first plan to final launch using AI coding tools - Build three portfolio-ready projects shaped around your own goals and interests - Wire apps into a hosted database so brand kits, leads, and campaigns stick around - Bring in AI features that generate briefs, copy, imagery, and content at scale - Craft responsive, accessible interfaces complete with dashboards, builders, and live previews - Tap into third-party APIs and services like email platforms, model providers, and webhooks - Lock down user and client data with security, authentication, and role-based access - Ship a finished app with environment variables, a custom domain, and launch-ready polish ## Schedule - Dec 14, 2026 – Dec 29, 2026 — Live Online ## Instructors ### Nicole McCullum — Instructor Nicole McCullum is the founder of Captivate Designs, a web design and internet marketing company that helps small businesses establish a professional web presence and generate leads and sales online. She has been involved in web design and internet marketing since 2004 when she founded her first business, a real estate school. Having marketed her first business via the internet with great results, Ms. McCullum decided that she can help other business owners get great results from the internet and she parlayed her experience into a web design and digital marketing company. Ms. McCullum helps her clients get exposure online and increase traffic to their websites through search engine optimization services and training. As a practitioner of SEO, Ms. McCullum has also worked as an SEO Consultant and SEO Trainer. Ms. McCullum has also trained both entrepreneurs and marketing professionals on how to execute a successful SEO strategy. ### J.J. Coleman — Instructor With over 25 years of expertise in digital marketing, J.J. is a recognized authority in the field, blending deep strategic insight with hands-on experience across a wide range of industries. His career includes impactful work with global brands such as American Express, AT&T, McGraw-Hill, Young & Rubicam Advertising, and The New York Times. Holding an MBA in Marketing from NYU’s Stern School of Business, J.J. has also served as an adjunct professor at Pace University, where he taught graduate-level marketing strategy. J.J. is currently the Managing Partner at Contagency, a digital-first agency known for its expert strategy, visionary design, analytical rigor, and results-driven brand growth. In addition to leading agency work, he is an accomplished educator, actively teaching and developing advanced digital marketing curricula for industry professionals. His courses span key areas such as performance marketing, social content marketing, analytics, brand strategy, and digital innovation—empowering the next generation of marketers with actionable skills and thought leadership. J.J. is a certified Meta and Google Ads expert and his agency, Contagency, is a Meta business partner. Passionate about value creation, problem-solving, and the intersection of marketing and technology, J.J. continues to drive meaningful change through education, innovation, and strategic execution. ## Pricing **Tuition:** $2995