# AI for Sales Professionals Canonical URL: ## Overview This hands-on course moves you from your very first Claude conversation to a fully built AI workflow designed specifically for sales professionals. You'll develop the ability to write effective prompts, keep ongoing work organized with Projects, create reusable templates with Artifacts, and connect Claude to your workplace tools, all through sales-specific examples, exercises, and real deal documents. By the time you finish, you'll have a personalized Claude system shaped around your sales role and the pipeline priorities that matter most. Sales professionals burn too much of their week on work that isn't actually selling: researching prospects, writing follow-up emails, customizing proposals, updating CRM notes, and getting ready for the next meeting. Claude takes on the research, writing, and analysis that surrounds every deal so you can put more time and energy into the conversations that move revenue forward. This course covers the full sales cycle from start to finish, including prospect research and account briefs, outreach sequences and follow-up emails, proposal and RFP response drafting, objection handling scripts, pipeline analysis, competitive positioning, and executive presentation content. Everything comes together in a capstone where you produce a complete deal pursuit package powered by your full Claude system. ## What you'll learn - Construct prompts with clarity and purpose to generate accurate, consistent results for writing, analysis, summarization, and research - Get Projects, Artifacts, Styles, and Memory dialed in to build a Claude workflow that mirrors the rhythm of your sales process - Dig into advanced prompting techniques including role-based prompting, chain-of-thought reasoning, and the You Ask Me method - Plug Claude into the workplace tools you rely on throughout your sales day, including Google Drive, Gmail, Excel, and PowerPoint - Point Claude at the sales workflows that drive your results, from prospect research and proposal drafting to objection handling, pipeline analysis, and competitive positioning - Build a complete sales Claude system and round out the course with a capstone deal pursuit package that's ready to put to work ## Prerequisites Professional experience in sales or business development. No prior AI or technical experience required. ## Curriculum #### Module 1: Getting Started with Claude AI - Explain how Claude works in plain language and identify the model tiers, plans, and interface - Understand the context window, how Claude processes information, and when to start new conversations - Practice your first Claude conversation using a sales-specific prompt - Identify what Claude does well, what it doesn’t, and when human judgment is essential #### Module 2: Prompting Fundamentals - Apply the five-part prompt framework: context, task, format, constraints, and examples - Write effective prompts across five use cases: writing, summarization, analysis, research, and creative problem-solving - Recognize and fix common prompting mistakes that produce vague or unusable output - Practice prompting with sales scenarios: drafting a prospect follow-up email, summarizing an RFP, and writing a discovery call prep brief #### Module 3: Working with Files & Documents - Upload and analyze images, PDFs, spreadsheets, and documents directly in Claude - Use Claude to extract, compare, and summarize information from uploaded files - Work with sales-specific file types: RFPs, proposals, pipeline exports, CRM screenshots, and competitive intelligence reports - Complete a hands-on file analysis exercise using provided sales sample documents #### Module 4: Projects & Knowledge Bases - Explain how Projects use custom instructions and knowledge bases to organize ongoing work - Write effective Project instructions that encode your role, audience, format preferences, and rules - Upload reference documents and understand how RAG retrieves relevant content - Create a sales Project for a major deal pursuit using your company’s solution one-pager, a prospect brief, and a sample proposal #### Module 5: Artifacts, Styles, Memory & Usage Management - Create reusable deliverables with Artifacts and edit them directly or through conversation - Build custom Styles that match your professional communication voice - Configure Memory to retain key context about you and your work across conversations - Apply usage management techniques to extend your plan value #### Module 6: Advanced Prompting & AI Tool Selection - Use role-based prompting, chain-of-thought reasoning, and multi-step workflows - Apply Extended Thinking, web search, and the You Ask Me technique for complex tasks - Compare Claude with ChatGPT, Copilot, and Gemini to choose the right tool for each task - Practice advanced prompting with sales scenarios: diagnosing a stalled deal, building a multi-touch outreach sequence, and preparing for a negotiation #### Module 7: Introduction to Claude Cowork - Explain what Cowork is and how it differs from the claude.ai chat interface - Read, write, and manage files from your desktop environment - Configure guardrails, file permissions, and network settings for safe use - Understand prompt injection risks and how to protect against them #### Module 8: Context System, Connectors & Integrations - Build foundational context files and set Global Instructions that apply to every Cowork session - Connect Claude to Slack, Google Drive, Gmail, and other workplace tools - Use Claude natively in Excel and PowerPoint with the Office add-ins - Configure your context system and connections for sales workflows, including pipeline analysis in Excel and deal presentations in PowerPoint #### Module 9: AI for Sales — Core Workflows - Use Claude and web search to produce one-page prospect research briefs with company overview, recent news, likely pain points, and conversation starters - Draft customized proposals and RFP responses using your solution documentation and the prospect’s stated requirements - Build objection-handling scripts with evidence-based responses and competitive positioning against key rivals - Analyze a pipeline export to identify at-risk deals, stalled opportunities, and priority actions for the week - Complete a hands-on lab producing a multi-document sales content package #### Module 10: Capstone — Build Your Sales Claude System - Audit your sales tasks and identify the highest-value opportunities for Claude assistance - Configure a personalized sales Claude system: Projects, context files, Styles, and connected tools - Run a complete end-to-end deal pursuit workflow: prospect brief, customized proposal, competitive positioning document, and a three-email follow-up sequence - Create a Week 1 action plan for applying what you’ve learned to your sales role ## Pricing **Tuition:** $899