# AI for Entrepreneurs & Business Startups (Self-Paced) Canonical URL: ## Overview This self-paced course moves you from your very first Claude conversation to a fully built AI workflow designed specifically for entrepreneurs and startup founders. You'll pick up the skills to write effective prompts, keep ongoing work organized with Projects, create reusable templates with Artifacts, and tie Claude into your workplace tools, all through startup-specific examples, exercises, and real business documents. When you cross the finish line, you'll have a personalized Claude system shaped around your business and the operational priorities sitting at the top of your list. Running an early-stage company means owning every role yourself: strategist, marketer, salesperson, operations manager, finance lead, and customer support. There's nobody to hand off the research, writing, and analysis to, so those tasks either consume your nights or slip through the cracks entirely. Claude changes that reality. Over the course of your training, you'll put AI to work across every function your startup depends on, including market research and competitive analysis, business plan and pitch deck development, customer outreach and sales communications, marketing copy and content creation, financial projections and investor updates, and the operational documentation that holds a scaling business together. The capstone brings everything full circle with a complete investor-ready or launch-ready business package produced through your full Claude system, built around your actual business, not a stand-in for one. ## What you'll learn - Produce structured prompts that consistently deliver accurate results for writing, analysis, summarization, and research - Dial in Projects, Artifacts, Styles, and Memory to construct a Claude workflow centered on your business needs - Unpack advanced prompting techniques including role-based prompting, chain-of-thought reasoning, and the You Ask Me method - Weave Claude into the workplace tools you depend on most, including Google Drive, Gmail, Excel, and PowerPoint - Put Claude to work across every core startup function, spanning market research, business planning, pitch development, customer communications, marketing, and financial projections - Build a complete startup Claude system and cap off the course with a business package that's polished and ready for investors, customers, or launch ## Curriculum #### Module 1: Getting Started with Claude AI - Explain how Claude works in plain language and identify the model tiers, plans, and interface - Understand the context window, how Claude processes information, and when to start new conversations - Practice your first Claude conversation using an entrepreneur-specific prompt - Identify what Claude does well, what it doesn’t, and when founder judgment is essential #### Module 2: Prompting Fundamentals - Apply the five-part prompt framework: context, task, format, constraints, and examples - Write effective prompts across five use cases: writing, summarization, analysis, research, and creative problem-solving - Recognize and fix common prompting mistakes that produce vague or unusable output - Practice prompting with startup scenarios: drafting a cold outreach email, summarizing a competitor’s website, and writing a company description for a pitch deck #### Module 3: Working with Files & Documents - Upload and analyze images, PDFs, spreadsheets, and documents directly in Claude - Use Claude to extract, compare, and summarize information from uploaded files - Work with startup-specific file types: business plans, pitch decks, financial projections, market research reports, and customer survey results - Complete a hands-on file analysis exercise using provided startup sample documents #### Module 4: Projects & Knowledge Bases - Explain how Projects use custom instructions and knowledge bases to organize ongoing work - Write effective Project instructions that encode your role, audience, format preferences, and rules - Upload reference documents and understand how RAG retrieves relevant content - Create a startup Project for your business with business plans, competitive research, and brand guidelines #### Module 5: Artifacts, Styles, Memory & Usage Management - Create reusable deliverables with Artifacts and edit them directly or through conversation - Build custom Styles that match your professional communication voice - Configure Memory to retain key context about you and your work across conversations - Apply usage management techniques to extend your plan value #### Module 6: Advanced Prompting & AI Tool Selection - Use role-based prompting, chain-of-thought reasoning, and multi-step workflows - Apply Extended Thinking, web search, and the You Ask Me technique for complex tasks - Compare Claude with ChatGPT, Copilot, and Gemini to choose the right tool for each task - Practice advanced prompting with startup scenarios: stress-testing a business model, building a go-to-market plan, and researching a new market opportunity #### Module 7: Introduction to Claude Cowork - Explain what Cowork is and how it differs from the claude.ai chat interface - Read, write, and manage files from your desktop environment - Configure guardrails, file permissions, and network settings for safe use - Understand prompt injection risks and how to protect against them #### Module 8: Context System, Connectors & Integrations - Build foundational context files and set Global Instructions for every Cowork session - Connect Claude to Slack, Google Drive, Gmail, and workplace tools - Use Claude in Excel and PowerPoint with the Office add-ins - Configure your context system and connections for startup workflows, including Excel modeling and investor presentations #### Module 9: AI for Entrepreneurs — Core Workflows - Use Claude and web search for market research, competitor analysis, and customer validation - Draft and refine business plan sections, executive summaries, and pitch deck narratives - Build customer outreach and sales communications: cold emails, follow-up sequences, demo scripts, and partnership proposals - Create marketing content: website copy, launch announcements, social posts, email campaigns, product descriptions - Produce financial projections, investor update templates, and operational documentation - Complete a hands-on lab producing a multi-document startup content package #### Module 10: Capstone — Build Your Startup Claude System - Audit your daily and weekly tasks to identify where Claude creates leverage - Configure a personalized startup Claude system with Projects, context files, Styles, and tool connections - Run a complete end-to-end workflow: market research brief, pitch deck narrative, outreach sequence, investor update - Create a Week 1 action plan for integrating Claude into your daily operations ## Pricing **Tuition:** $899