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Digital Marketing & SEO Advanced Class

This 3-Day Advanced SEO Training Workshop is great for those individuals or companies that already have a good understanding of SEO basics and are looking for additional ways to move their site ahead of the pack. It covers many of the latest strategies and techniques needed to help you compete even for those sites with very competitive environments.

This Advanced SEO Workshop is actually the final 3 days of the 5-day Complete SEO Training Workshop. Participants come to class on Wednesday morning and head home on Friday afternoon with a new understaning of what it really takes to compete on the internet against tough competitors or saturated markets.

 

Some of the Topics Covered in this Workshop include:

  • Advanced Keyword Forensics
  • Advanced Local Search Tactics (including the latest information on Pigeon)
  • Strategies for Dealing with Google Updates (Panda, Penguin, Hummingbird, Pigeon)
  • Google Day (Proper use of AdWords, Analytics, Webmaster Tools, Google+)
  • Mobile Optimization
  • Dealing with Technical Issues
  • Using Social Media to attract customers
  • Video Optimization
  • Information Architecture
  • Natural Language Processing
  • Personalization of Search
  • Competitive Intelligence
  • Press Releases
  • Recovering from Penguin
  • Structured Data
  • Persuasive Copywriting
  • And that’s just the tip of the iceberg!

Upcoming Classes

Price: $1497 Click for Discounts

  • 21 hours of Hands-On Training
  • Mac or PC
  • In New York City and Live Online

What You’ll Learn

Advanced SEO Strategies
Day 1 of Advanced SEO Training
(Day 3 of Complete SEO Training)
  • Welcome and Introduction of New Participants
  • The Future of Search Engine Marketing
  • Advanced Keyword Research and Behavioral Trend Analysis:
    • You may “think” you know how to research keywords, but you’ll learn how much you really don’t know in this intense session that deals with choosing targeted keywords for your Web pages.
    • Build your Lateral Thinking Skills – You’ll learn how to think of alternate routes if the logical path isn’t effective, and you’ll learn how to think “outside of the box,” and watch lateral thinking convert to traffic and sales for your site.
    • Working with high-performance “root words.”
    • How to find your own industry related “windows of opportunity.”
    • “Wordtracker forensics” how to quickly discover hidden evidence of search behaviors
  • Semantic Search in the post-Panda era.
  • Natural Language Processing (NLP) and it’s impact from Hummingbird
  • Best practices for implementing proper Information Architecture for Large and Small sites.
  • Understand how Personalization of Search changes your rankings all the time.
  • Advanced Local SEO techniques. Getting in and staying in the Local Search engines and directories
  • Ways to optimize your Videos on YouTube or your own site.
  • Mobile Search best practices since the April 21st, 2015 “Mobilegeddon”
  • Web Site Reviews:
    • Each student is given a review for one of their sites on the big screen
    • Multiple suggestions and guidance for improving your visibility are presented
    • Many new ideas and enhancements often originate from these sessions of high value brainstorming
    • Improving your click through ratios and improving business
    • Answer questions, and student progress evaluation.

Google Day
Day 2 of Advanced SEO Training
(Day 4 of Complete SEO Training)
  • Review of Evaluation Forms and Answer Questions
  • How to setup, optimize and maintain an effective Pay-Per-Click Program using Google AdWords
  • A quick tour of Google+ and why you need to be using it.
  • A whirlwind tour of Google Analytics including deciphering User Metrics, using Segments, setting up Goals, adding Filters, and a look at the Administrative area for proper settings.
  • Discover exactly what Google knows about your website (good and bad) with this step-by-step walk through of Google Webmaster Tools.
  • Web Site Reviews
  • Each and every attendee gets their Web site reviewed by our experts along with a group brainstorming which will give you many new ideas for visibility and exposure.
  • Answer questions, and student progress evaluation.
Advanced Strategies & Strategies “Beyond SEO”
Day 3 of Advanced SEO Training
(Day 5 of Complete SEO Training)
  • Review of Evaluation Forms and Answer Questions
  • Recovering from Penguin
  • How to do effective Link Pruning
  • Site Technical Issues
  • Dealing with Duplicate Content
  • Fixing pages Google can’t find with 301 redirects
  • What is a robots.txt file and why you should care
  • Using Competitive Intelligence for SEO to slay the competition above you
  • Persuasive copy-writing for the web
  • Why Press Releases are still worth the time and money.
  • Social Media and SEO
  • Tips for Professional SEO’s
  • Answer questions, and student progress evaluation.
  • Final Exam
  • Certification Awards

Why Train With Noble?

27 Years of Experience

Noble Desktop has been teaching computer graphics and web development since 1991. In all those years we have perfected the craft of teaching. If students get hung up on any issue, we tweak the class to make it work better. Every instructor uses the same time-tested curriculum we have developed. Ask around: Noble Desktop has a stellar reputation for exceptional computer graphics training.


Our Teaching Method is Better

We don't ask you to simply "follow along," copying what the instructor does. Instead we ask you to focus 100% attention on the lesson at hand. Only after the lesson do you then put into practice what you have learned by working on a computer with our step-by-step workbooks. This "learn, then practice" method results in the student learning and retaining much more than traditional "follow along" classes.


We Wrote the Book Ourselves

Most of our classes include a custom training workbook written by our top instructors. Take it home with you: with step-by-step exercises and power-user keyboard shortcut guides, it’s like having a refresher course right on your desk. We wrote the book ourselves because we couldn't find any book that was good enough. Now our books are being used by other schools and training centers worldwide.


We Provide Computers, Mac or PC

Since when did training centers expect you to "bring a laptop"? Noble Desktop has always had classrooms full of computers, Mac and PC. Each computer is loaded with software and has a 19-inch monitor. The next time you are asked to "bring a laptop," ask why you aren't being provided a computer. Noble Desktop always has up-to-date equipment in our state-of-the-art classrooms.


Not Just Anyone Can Teach

All our instructors are working professionals who bring on-the-job experience to the classroom. But we don't just let anyone teach a course. How many experts do you know who can't teach? We've learned to audition and test our instructors. Only after they have been through our screening process will they be put in front of students. And they are required to use our time-tested curriculum, assuring a positive learning experience for all our students. Read our instructor bios.


Money-Back Guarantee

We’re the only school to offer an unconditional money-back guarantee. If within the first half of the class you don’t absolutely love it, we’ll give you a full refund. Please note any request needs to be made before the halfway point of any class.


We Are NY State-Licensed, and Adobe Authorized

When looking at a computer training school, check to see if they are NY State-licensed. Any school in New York should be licensed by law. Noble Desktop follows state-issued guidelines for curriculum development and teacher licensing. Adobe Authorized means our instructors have passed the rigorous Adobe Certification Exam, and that we follow Adobe's quality-control standards.


Our Students Love Us! 2200+ Testimonials and Counting

We offer our guarantee because we think we’re the best—but don’t take our word for it. Ask more than 2200 industry professionals who have enjoyed our classes and are putting what they learned to use on the job. Read their testimonials.