London Marketing Academy

This 8-hour Google Ads course will teach students the fundamentals for optimizing paid search campaign budgets with Google Ads. The program covers a range of Google Ads tools and topics, including how to set up a Google Ads campaign, identifying the best keywords, creating content, creating a compelling landing page, directing traffic to the optimal landing page, monitoring results, campaign optimization, and more.

This 8-hour Social Media and Facebook Ads course will teach students the core concepts around optimizing marketing campaigns using social media and Facebook ads. The program covers a range of social media tools and topics, including the latest data on social media, data analysis benchmarks, creating personas, creating and using the business manager account, pixel tracking, audience types, how to create campaigns targeting different audiences, KPIs, reporting, and more.

This introductory Google Analytics course will teach students the basic skills needed to measure and analyze website traffic data and user behaviors with Google Analytics. The program covers a range of Google Analytics tools and topics, including what Google Analytics is and how it can be helpful, why to use Google Analytics over other tools, creating an account, synchronizing with AdWords, data segmentation, micro and macro conversions, analyzing and establishing indicators for a website, link tracking, model creation, and more.

This 8-hour Search Engine Optimization (SEO) course will teach students the basics of SEO, which helps websites reach higher page positions on Google and other search engines. The course covers a range of introductory SEO tools and topics, including how to market through search engines, factors and updates to the Google ranking algorithm, keyword research best practices, technical analysis of website optimization, analyzing the competition, optimizing pages and articles, link building, SEO project management, and more.

This 8-hour Digital Marketing course will teach students the basics of digital marketing, with an emphasis on using various marketing channels to attract quality visitors. The course covers a range of introductory digital marketing tools and topics, including how to create successful digital marketing plans, website analytics tools, how digital marketing can help grow business, techniques to improve website traffic, analyzing visitor behavior, methods to improve conversion rates, and more.

This 8-hour Email Marketing course will teach students the fundamental of email marketing, a core tool for any digital marketing strategy. The course covers a range of introductory email marketing tools and topics, including how to grow the database, 50 lead magnet ideas, advertising your lead magnet, CDPR compliance, using automated referrals, email campaigns, writing compelling subject lines, segmenting the database, planning an email campaign, content-based emails to keep in touch between campaigns, and more.