# Social Media Marketing Certificate Canonical URL: ## Overview Learn how to create impactful social media strategies tailored to platforms like Instagram, Facebook, LinkedIn, and TikTok. This program will equip you with the skills to build your online presence, engage your audience, and drive business growth through targeted social media marketing. - **Create Targeted Campaigns:** Develop marketing strategies for top platforms, including Instagram, Facebook, LinkedIn, YouTube, TikTok, and X (Twitter). Learn to build campaigns that align with your business goals and engage audiences through both organic and paid methods. - **Boost Engagement & Drive Sales:** Master content creation techniques that captivate your audience, increase engagement, and generate sales. Learn how to create compelling visuals, develop effective messaging, and leverage social media trends to grow your brand’s influence. - **Measure Success with Analytics:** Learn how to track the performance of your campaigns using analytics tools. Understand how to interpret metrics such as engagement rates, follower growth, and conversion tracking to improve your strategies and maximize results. - **Leverage Market Positioning & Insights:** Gain a deeper understanding of market positioning and how to use social media insights to refine your strategy. Learn how to identify your target audience, analyze competitors, and adjust your campaigns for effectiveness. ## What you'll learn - Determine the right social media platform for your goals - Develop a successful social media strategy - Learn about content creation that increases engagement and drives sales - Build the skills to gain a following and expand your reach - Use market positioning and social media analytics to improve results ## Curriculum 1. **Instagram Marketing Bootcamp** 2. **Facebook Marketing Bootcamp** 3. **LinkedIn Marketing Bootcamp** 4. **YouTube Marketing** 5. **Social Media Content Marketing: Blogs & X (Twitter)** 6. **TikTok Marketing** 7. **Streaming for Social Media** 8. **Social Media Industry & Portfolio** 9. **Social Media Marketing Capstone Project ** **Skills covered:** Facebook Marketing, Instagram Marketing, LinkedIn Marketing, TikTok Marketing, YouTube Marketing, X (Twitter) Marketing, Blogging ## Instructors ### Nicole McCullum — Instructor Nicole McCullum is the founder of Captivate Designs, a web design and internet marketing company that helps small businesses establish a professional web presence and generate leads and sales online. She has been involved in web design and internet marketing since 2004 when she founded her first business, a real estate school. Having marketed her first business via the internet with great results, Ms. McCullum decided that she can help other business owners get great results from the internet and she parlayed her experience into a web design and digital marketing company. Ms. McCullum helps her clients get exposure online and increase traffic to their websites through search engine optimization services and training. As a practitioner of SEO, Ms. McCullum has also worked as an SEO Consultant and SEO Trainer. Ms. McCullum has also trained both entrepreneurs and marketing professionals on how to execute a successful SEO strategy. ### J.J. Coleman — Instructor With over 25 years of expertise in digital marketing, J.J. is a recognized authority in the field, blending deep strategic insight with hands-on experience across a wide range of industries. His career includes impactful work with global brands such as American Express, AT&T, McGraw-Hill, Young & Rubicam Advertising, and The New York Times. Holding an MBA in Marketing from NYU’s Stern School of Business, J.J. has also served as an adjunct professor at Pace University, where he taught graduate-level marketing strategy. J.J. is currently the Managing Partner at Contagency, a digital-first agency known for its expert strategy, visionary design, analytical rigor, and results-driven brand growth. In addition to leading agency work, he is an accomplished educator, actively teaching and developing advanced digital marketing curricula for industry professionals. His courses span key areas such as performance marketing, social content marketing, analytics, brand strategy, and digital innovation—empowering the next generation of marketers with actionable skills and thought leadership. J.J. is a certified Meta and Google Ads expert and his agency, Contagency, is a Meta business partner. Passionate about value creation, problem-solving, and the intersection of marketing and technology, J.J. continues to drive meaningful change through education, innovation, and strategic execution. ## FAQ ### Who is the target audience for this course? The certificate is for professionals looking to become skilled in marketing across social platforms, including Facebook, Instagram, LinkedIn, X (Twitter), YouTube, and TikTok. This program is best suited for: Individuals looking to start a career in social media marketing Entrepreneurs looking to grow their business with social media marketing techniques Marketing professionals looking to improve their social media marketing skills While specialized positions in social media marketing are becoming more common, a broader knowledge of digital marketing strategy and tools will open up the most career opportunities. We recommend the Digital Marketing Certificate for those who wish to be qualified for the widest possible range of jobs beneath the digital marketing umbrella. ### Does this certificate include job support? In addition to 72 hours of interactive training, you will receive eight 1-on-1 mentoring sessions that can be used for career and job support, including polishing your resume, preparing for interviews, and reviewing best practices for applying to jobs. Note, however, that we don’t provide job placement (i.e. reaching out to companies on your behalf). ### How does the custom schedule work and what is the recommended class order? We have scheduled the certificate classes in various tracks for your convenience, but you can customize your schedule. When creating a custom schedule, you’ll be able to choose between the various available dates for each class in the certificate program. If you can’t make a particular class, you can choose a different scheduled instance that works better for you. Please keep the following in mind when scheduling: If you do not have any prior experience with social media platforms, we recommend learning Instagram first. You must take Social Media Industry & Portfolio at the end of your track (because you'll be using your knowledge of the social media platforms). ### Is this course open to beginners? Yes, this course is open to beginners. Students must be comfortable using a computer. No other prior knowledge is required. ### Do you offer payment plans or student financing for this course? Yes, this course is eligible for our installment plan. Learn more in the Tuition section above. ### Can I take this course online (remote learning)? Yes. This course is available online. See the course description and enrollment options for the training format and schedule. How do live-online sessions work? For live-online sessions, you attend at the scheduled class times (New York, Eastern Time). Attend remotely through Zoom with a live instructor. Hear the instruction, ask questions, and share your screen with the instructor. Use your computer’s microphone and speakers, or call the phone number we provide. You will need your own computer and any required software. See the course requirements for details. If you need assistance, contact us at hello@nobledesktop.com . ### What happens if I need to miss a session? You have some options: You can watch a recording of the session. We will provide any course materials. You can use your free retake to make up any missed class time. ### What’s included with my tuition? A hands-on learning experience working on projects and exercises, which is proven to boost comprehension, retention, and engagement Expert instructors who are industry professionals and experienced educators that are driven to help you succeed A comprehensive program with 9 in-depth course modules designed to build your skills progressively Access to industry-standard software during your training Valuable 1-on-1 mentoring sessions outside of class to address your specific needs and career goals Top-notch curricula that have been tried and tested over many cohorts and are consistently improved for an optimal learning experience A 1-year free retake policy which allows students to retake any part of the course or program for free to refresh the materials and gain additional practice 30-day access to class recordings to review material at your own pace A certificate of completion to verify your accomplishment Training from an institution licensed by the State of New York, New York State Education Department ### Are there any additional fees or expenses? There are no extra fees or taxes for our courses. The price you see on this page is the maximum you’ll pay us. ### Do you offer any discounts for this course? This program has a single package price. Additional discounts do not apply. ## Reviews > Running my own start-up business back in India for 3 years has been an enriching experience for me. Once I moved to NYC in 2020 and had some time in hand (due to Covid), I decided to learn something that would help sharpen my skills in a field that I use to only overlook and had no hands-on experience in: Social Media. I then came across Noble Desktop and joining the Digital Marketing course here has been one of the best decisions I have made. Our batch had a diverse mix of people working in different streams of life from who one could learn, share personal experiences and of course our professor Nicole McCullum, was one of the best. Right from her teaching style, to the course material and her interactive classroom discussions, she made learning nothing less than a fun and educative experience. Since I came to NYC is the dreaded year of 2020, finding a job was close to impossible with the hiring lows and companies downsizing. Even then I kept hope and kept looking in different avenues of Advertising and Marketing. Finally in 2021 once the Covid situation got better and the job market opened up, I started applying for jobs once again and to my surprise with an MBA degree in Advertising, a Noble Desktop certificate in Digital Marketing and some online courses I took in Marketing, I landed myself a job in Social Marketing at a great firm called Code3. The things that Nicole taught me at Noble Desktop was put to the test on my job and It is then that I understood the value of the Digital Marketing program much more. > > — Manizaay Gala , Account Manager, Code3 ## Pricing **Tuition:** $2495 Payment options: pay-as-you-go installments.