# Digital Marketing Certificate Canonical URL: ## Overview Gain practical skills in digital marketing to create campaigns that attract, engage, and convert customers. You'll learn essential techniques in search engine optimization (SEO), social media, and analytics, enabling you to make data-driven decisions and improve ROI for any business. - **Develop Fundamental Marketing Skills** : From business owners to aspiring marketers, this program provides practical training in digital marketing strategies. Learn how to manage social media campaigns, run paid ads, and optimize your website for search engines to increase traffic and engagement. - **Create Digital Marketing Campaigns** : Learn how to design and implement multi-channel marketing strategies, incorporating SEO, social media, paid search, email marketing, and content marketing. Develop an actionable plan to increase brand visibility and drive conversions across platforms. - **Track Performance with Analytics & Reporting** : Use tools like Google Analytics to monitor key performance indicators, track web traffic, and analyze the success of your campaigns. Learn how to create detailed reports to optimize marketing efforts and improve ROI for your business or clients. - **Hands-On Projects & 1-on-1 Mentoring** : Throughout the program, you'll work on real-world projects to build a strong digital marketing portfolio, demonstrating your expertise to potential employers or clients. You'll also receive complimentary mentoring sessions to stay aligned with your goals. ## What you'll learn - Monitor and report on your website performance - Earn a high return on investment with paid search marketing - Promote your business on top social media platforms - Conduct keyword research with tools like Semrush - Increase your website's organic search positions - Optimize your landing pages for conversions - Devise successful email marketing campaigns ## Curriculum 1. **Content Marketing Bootcamp** 2. **SEO Bootcamp** 3. **Instagram Marketing Bootcamp** 4. **Google Ads Bootcamp** 5. **Google Analytics Bootcamp** 6. **Facebook Marketing Bootcamp** 7. **LinkedIn Marketing Bootcamp** 8. **YouTube Marketing** 9. **Social Media Content Marketing: Blogs & X (Twitter)** 10. **Digital Marketing Strategy & Web Fundamentals** 11. **Email Marketing Bootcamp** 12. **TikTok Marketing** 13. **Streaming for Social Media** 14. **Social Media Industry & Portfolio** 15. **AI for Marketing Course** 16. **Social Media Marketing Capstone Project ** **Skills covered:** SEO, Google Analytics, Google Ads, Email Marketing, Website Optimization, Facebook Marketing, Instagram Marketing, LinkedIn Marketing, YouTube Marketing, TikTok Marketing, X (Twitter) Marketing, Blogging ## Instructors ### Nicole McCullum — Instructor Nicole McCullum is the founder of Captivate Designs, a web design and internet marketing company that helps small businesses establish a professional web presence and generate leads and sales online. She has been involved in web design and internet marketing since 2004 when she founded her first business, a real estate school. Having marketed her first business via the internet with great results, Ms. McCullum decided that she can help other business owners get great results from the internet and she parlayed her experience into a web design and digital marketing company. Ms. McCullum helps her clients get exposure online and increase traffic to their websites through search engine optimization services and training. As a practitioner of SEO, Ms. McCullum has also worked as an SEO Consultant and SEO Trainer. Ms. McCullum has also trained both entrepreneurs and marketing professionals on how to execute a successful SEO strategy. ### J.J. Coleman — Instructor With over 25 years of expertise in digital marketing, J.J. is a recognized authority in the field, blending deep strategic insight with hands-on experience across a wide range of industries. His career includes impactful work with global brands such as American Express, AT&T, McGraw-Hill, Young & Rubicam Advertising, and The New York Times. Holding an MBA in Marketing from NYU’s Stern School of Business, J.J. has also served as an adjunct professor at Pace University, where he taught graduate-level marketing strategy. J.J. is currently the Managing Partner at Contagency, a digital-first agency known for its expert strategy, visionary design, analytical rigor, and results-driven brand growth. In addition to leading agency work, he is an accomplished educator, actively teaching and developing advanced digital marketing curricula for industry professionals. His courses span key areas such as performance marketing, social content marketing, analytics, brand strategy, and digital innovation—empowering the next generation of marketers with actionable skills and thought leadership. J.J. is a certified Meta and Google Ads expert and his agency, Contagency, is a Meta business partner. Passionate about value creation, problem-solving, and the intersection of marketing and technology, J.J. continues to drive meaningful change through education, innovation, and strategic execution. ## FAQ ### Who is the target audience for this course? The certificate is for professionals looking to break into the field of digital marketing and learn all the key tools and skills needed to succeed in digital marketing across search, social media, and analytics. This program is best suited for: Individuals looking to start a career as a Digital Marketer. Entrepreneurs and business owners looking to grow their businesses with digital marketing techniques. Marketing professionals looking to broaden and advance their digital marketing skills. ### Does this certificate include job support? In addition to 126 hours of interactive training, you will receive eight 1-on-1 mentoring sessions that can be used for career and job support, including polishing your resume, preparing for interviews, and reviewing best practices for applying to jobs. Note, however, that we don’t provide job placement (i.e. reaching out to companies on your behalf). ### Is there mandatory work outside of the classroom? You will be required to complete 6-12 hours of work on class projects outside of class hours for Social Media Industry & Portfolio . You are not required to complete any work outside of class hours for the other classes, but we recommend reviewing the concepts covered. We encourage you to continue developing and improving the projects for your portfolio outside of class hours. ### How many students are in a class? Noble’s typical class ranges from 8–12 students, but we accept up to 20 students. ### How does the custom schedule work and what is the recommended class order? We have scheduled the certificate classes in various tracks for your convenience, but you can customize your schedule. When creating a custom schedule, you’ll be able to choose between the various available dates for each class in the certificate program. If you can’t make a particular class, you can choose a different scheduled instance that works better for you. Please keep the following in mind when scheduling: The non-social media courses can be taken in any order, but we highly recommend starting with Digital Marketing Strategies Bootcamp . If you do not have any prior experience with social media platforms, we recommend learning Instagram before Facebook , LinkedIn , TikTok , YouTube , and Blogs & X (formerly known as Twitter) . You must take Social Media Industry & Portfolio after the other social media courses (because you'll be using your knowledge of those social media platforms). ### Is this course open to beginners? Yes, this course is open to beginners. Students must be comfortable using a computer. No other prior knowledge is required. ### Do you offer payment plans or student financing for this course? Yes, this course is eligible for our installment plan or student financing through Climb Credit. Learn more in the Tuition section above. ### Can I take this course online (remote learning)? Yes. This course is available online. See the course description and enrollment options for the training format and schedule. How do live-online sessions work? For live-online sessions, you attend at the scheduled class times (New York, Eastern Time). Attend remotely through Zoom with a live instructor. Hear the instruction, ask questions, and share your screen with the instructor. Use your computer’s microphone and speakers, or call the phone number we provide. You will need your own computer and any required software. See the course requirements for details. If you need assistance, contact us at hello@nobledesktop.com . ### What happens if I need to miss a session? You have some options: You can watch a recording of the session. We will provide any course materials. You can use your free retake to make up any missed class time. ### What’s included with my tuition? A hands-on learning experience working on projects and exercises, which is proven to boost comprehension, retention, and engagement Expert instructors who are industry professionals and experienced educators that are driven to help you succeed A comprehensive program with 16 in-depth course modules designed to build your skills progressively Access to industry-standard software during your training Flexibility to customize your learning with an additional elective course Valuable 1-on-1 mentoring sessions outside of class to address your specific needs and career goals Top-notch curricula that have been tried and tested over many cohorts and are consistently improved for an optimal learning experience A 1-year free retake policy which allows students to retake any part of the course or program for free to refresh the materials and gain additional practice A certificate of completion to verify your accomplishment Training from an institution licensed by the State of New York, New York State Education Department Attend the AI for Marketing class for free as part of this certificate. Choose your date after you register for the program. ### Are there any additional fees or expenses? There are no extra fees or taxes for our courses. The price you see on this page is the maximum you’ll pay us. ### Do you offer any discounts for this course? This program has a single package price. Additional discounts do not apply. ## Reviews > Running my own start-up business back in India for 3 years has been an enriching experience for me. Once I moved to NYC in 2020 and had some time in hand (due to Covid), I decided to learn something that would help sharpen my skills in a field that I use to only overlook and had no hands-on experience in: Social Media. I then came across Noble Desktop and joining the Digital Marketing course here has been one of the best decisions I have made. Our batch had a diverse mix of people working in different streams of life from who one could learn, share personal experiences and of course our professor Nicole McCullum, was one of the best. Right from her teaching style, to the course material and her interactive classroom discussions, she made learning nothing less than a fun and educative experience. Since I came to NYC is the dreaded year of 2020, finding a job was close to impossible with the hiring lows and companies downsizing. Even then I kept hope and kept looking in different avenues of Advertising and Marketing. Finally in 2021 once the Covid situation got better and the job market opened up, I started applying for jobs once again and to my surprise with an MBA degree in Advertising, a Noble Desktop certificate in Digital Marketing and some online courses I took in Marketing, I landed myself a job in Social Marketing at a great firm called Code3. The things that Nicole taught me at Noble Desktop was put to the test on my job and It is then that I understood the value of the Digital Marketing program much more. > > — Manizaay Gala , Account Manager, Code3 > If you’re reading this and haven’t signed up for a course yet, please do. You’ll learn so much and will be able to apply the teachings in real time. Up until I started learning with Noble, I was self-taught. Years of experimentation and trial and error. I was good, but I wanted to be better. I wanted to take things to the next level and increase my skill set. Then I found Noble, and the rest is history. Noble opened my eyes to endless possibilities. I now see the software that I’ve been using for years in a completely different light. I was able to learn remotely from incredible teachers with years of hands-on experience in their respective industries. I’m so glad I decided to learn with Noble. > > — Osaze Olumhense, Digital Marketing Manager, Def Jam Recordings - Universal Music Group ## Pricing **Tuition:** $3995 Payment options: Student financing available; see the current application terms, pay-as-you-go installments, and GI Bill accepted.