# Digital Marketing Certificate (Self-Paced) Canonical URL: ## Overview Gain practical skills in digital marketing to create campaigns that attract, engage, and convert customers. Learn essential techniques in search engine optimization (SEO), social media marketing, and analytics to make data-driven decisions that improve ROI for any business. - **Develop Fundamental Marketing Skills:** Whether you're a business owner or an aspiring marketer, this program provides practical training in social media campaign management, running paid ads, and optimizing websites for search engines to increase traffic and engagement. - **Create Marketing Campaigns:** Design and implement multi-channel strategies that incorporate SEO, social media, paid search, email marketing, and content marketing. Build an actionable plan to boost brand visibility and drive conversions across platforms. - **Analyze Results with Analytics & Reporting:** Use tools like Google Analytics to monitor performance metrics, track web traffic, and measure campaign success. Learn to create detailed reports that inform strategy and enhance ROI for your business or clients. - **Hands-On Projects & 1-on-1 Mentoring:** Apply your skills through real-world projects to build a strong digital marketing portfolio that showcases your expertise. Receive personalized mentoring sessions to help refine your goals and strengthen your professional development. ## What you'll learn - Monitor and report on your website performance. - Earn a high return on investment with paid search marketing. - Promote your business on top social media platforms. - Conduct keyword research with tools like Semrush. - Increase your website's organic search positions. - Optimize your landing pages for conversions. - Devise successful email marketing campaigns. ## Curriculum 1. **Digital Marketing Strategy & Web Fundamentals (Self-Paced)** 2. **Content Marketing Bootcamp (Self-Paced)** 3. **Email Marketing Bootcamp (Self-Paced)** 4. **SEO Bootcamp (Self-Paced)** 5. **Google Ads Bootcamp (Self-Paced)** 6. **Google Analytics Bootcamp (Self-Paced)** 7. **Instagram Marketing Bootcamp (Self-Paced)** 8. **Facebook Marketing Bootcamp (Self-Paced)** 9. **LinkedIn Marketing Bootcamp (Self-Paced)** 10. **YouTube Marketing (Self-Paced)** 11. **Social Media Content Marketing: Blogs & X (Twitter) (Self-Paced)** 12. **TikTok Marketing (Self-Paced)** 13. **Streaming for Social Media (Self-Paced)** 14. **Social Media Industry & Portfolio (Self-Paced)** 15. **Social Media Marketing Capstone Project ** 16. **AI for Marketing Course (Self-Paced)** ## FAQ ### Who is the target audience for this course? The certificate is for professionals looking to break into the field of digital marketing and learn all the key tools and skills needed to succeed across search, social media, and analytics. This program is best suited for: Individuals looking to start a career as a Digital Marketer. Entrepreneurs and business owners looking to grow their businesses with digital marketing techniques. Marketing professionals looking to broaden and advance their digital marketing skills. ### Does this certificate include job support? In addition to 120 hours of interactive training, you will receive eight 1-on-1 mentoring sessions that can be used for career and job support, including polishing your resume, preparing for interviews, and reviewing best practices for applying to jobs. Note, however, that we don’t provide job placement (i.e. reaching out to companies on your behalf). ### Is this course open to beginners? Yes, this course is open to beginners. Students must be comfortable using a computer. No other prior knowledge is required. ### Do you offer payment plans or student financing for this course? Yes, this course is eligible for our installment plan or student financing. Learn more in the Tuition section above. ### How long do I have access to the course materials? This program is available for 450 days. You can choose when to start your access period. Once you activate, you will have 450 days to complete it (access the course materials, quizzes, projects and videos). You may request one extension of seven (7) days. Other extension requests will be evaluated on a case-by-case basis. Videos are not downloadable. ### What’s included with my tuition? A hands-on learning experience working on projects and exercises, which is proven to boost comprehension, retention, and engagement Expert instructors who are industry professionals and experienced educators that are driven to help you succeed A comprehensive program with 16 in-depth course modules designed to build your skills progressively Extensive video training resources to support your learning journey Flexibility to customize your learning with an additional elective course Expert support with answers to your questions from real instructors throughout your learning journey Valuable 1-on-1 mentoring sessions outside of class to address your specific needs and career goals Top-notch curricula that have been tried and tested over many years and are consistently improved for an optimal learning experience 30-day access to class recordings to review material at your own pace A certificate of completion to verify your accomplishment Training from an institution licensed by the State of New York, New York State Education Department Attend the AI for Marketing class for free as part of this certificate. Choose your date after you register for the program. ### Are there any additional fees or expenses? There are no extra fees or taxes for our courses. The price you see on this page is the maximum you’ll pay us. However, you may need to obtain required software. We’ll help you get set up with a free trial of paid software prior to the class. Most of our coding classes utilize freely-available open-source software. For most of our design and motion graphics courses, we will help you get set up with a free trial of Adobe Creative Cloud. If you attend the course in-person, we will have a computer already set up for you with all of the required software for no additional cost. ### Do you offer any discounts for this course? This program has a single package price. Additional discounts do not apply. ## Pricing **Tuition:** $3995 Payment options: Student financing available; see the current application terms and pay-as-you-go installments.