Typography is much more than just picking out a font from the pre-selected assortment on your computer. It is an artistic expression of language, based on precise positioning and appearance. Typography encompasses all the tiny technical nuances and variables that go into creating that look that is capable of telling half the story on its own. It is very easy to distinguish the amateur typographers from the professionals, and with this course you are on the road to going pro.
Through the structure of studio lectures, in-class assignments, discussions, comprehensive projects and critiques we will explore the function and meaning behind typography. We will cover the history of typography and apply it to real world design assignments. Within these assignments we will discuss letterform anatomy and function; we will discuss how to choose an appropriate typeface and how to use this typeface effectively through the heirarchy of size and with leading, kerning and paragraph structure.
The assignments are designed to allow you to explore and apply the concepts discussed in each class. Each assignment is creative yet simple: we will repeatedly use letterforms in different ways to create a variety of printed matter.
It is imperative that you take notes and learn to apply the techniques we discuss in class to your every day design assignments. The instructor will always be available for help and will often provide extra material for reference outside the classroom.
- Understand typographic concepts and the application of these ideas towards real world print and screen design.
- Learn how to make appropriate typographic decisions.
- Develop skills that will take you from amateur designer to typographic professional.
- Practice presenting and critiquing work in a group setting.
Structure of Each Class
- Homework presentation and critique
- Slideshow lecture and discussion. The structure of the six classes will follow the history of typography:
- Class 1: History of Typography and Printing
- Class 2: Old Style Letterforms
- Class 3: Transitional Letterforms
- Class 4: Modern and Egyptian Letterforms
- Class 5: Sans Serif I
- Class 6: Sans Serif II
Design assignments will include (subject to change):
- Typographic Specimen Sheets
- E.E. Cummings-style Poem Design
- Bill of Rights Redesign
- Alphabet Collage
- Stacked Type Recipe
- Blue Note Jazz Record Covers
Assignments given in class will be critiqued during class both by the instructor and during group critiques. Students must incorporate these critiques into their work and either finish the assignment in class or as homework. At the end of the session it is expected that the students will have at least 6 finished assignments for their portfolio. The instructor is available throughout the 6 classes to give feedback and advice on all projects both during and outside class,
For this class students should have a solid working knowledge of InDesign. Throughout the course the instructor will be available for hands on instruction and will provide reference materials.
About the Instructor
Kristi Norgaard was the Senior Designer at Yolanda Cuomo Design for over fifteen years. During this time she has spent countless hours arranging letters on pages to make beautiful, informative, graphic and legible books, magazines, exhibition graphics, logos, posters and infographics. She is also an adjunct instructor in the Photography Department at New York University Tisch School of the Arts, where she teaches book design and typography classes.
Logo Design by Brett Wilson
Dada Cookbook by Brett Wilson
Blue Note CD Cover by Emma Chao
Logo Design by Matt Hageman, Ela Prizmic, & Blanny Couto
Stacked Type Recipe by Emma Chao
Type Collage by Cathline Marshall