Most people think typography is just about fonts, picking one out from the pre-selected assortment on your computer. Typography is much more than that. It is expressing language through type, the way it is placed on the page, the way it looks, the way it makes you feel. Typography is about all the tiny variables that go into that one LOOK. It is very easy to distinguish the amateurs from the professionals and with this course you can go from amateur to semi-pro.
Through the structure of studio lectures, in-class assignments, discussions, comprehensive projects and critiques we will explore the function and meaning behind typography. We will cover the history of typography and apply it to real world design assignments. Within these assignments we will discuss letterform anatomy and function; we will discuss how to choose an appropriate typeface and how to use this typeface effectively through the heirarchy of size and with leading, kerning and paragraph structure.
The assignments are designed to allow you to explore and apply the concepts discussed in each class. Each assignment is creative yet simple: we will repeatedly use letterforms in different ways to create a variety of printed matter.
It is imperative that you take notes and learn to apply the techniques we discuss in class to your every day design assignments. The instructor will always be available for help and will often provide extra material for reference outside the classroom.
- Understand typographic concepts and the application of these ideas towards real world print and screen design.
- Learn how to make appropriate typographic decisions.
- Develop skills that will take you from amateur designer to typographic professional.
- Practice presenting and critiquing work in a group setting.
Structure of Each Class
- Homework presentation and critique
- Slideshow lecture and discussion
- Class 1: History of Typography and Printing
- Class 2: Old Style letter forms
- Class 3: Transitional letterforms
- Class 4: Modern and Egyptian letterforms
- Class 5: Sans Serif
- Class 6: Deconstruction and collage
Tuesday night assigments are designed to be completed in a few hours. Thursday night assignments are designed to be completed in a few days.
Homework projects will include (subject to change):
- Logo design
- Invitation and program design
- Bill of Rights redesign
- Typographic calendar
- Blue Note record cover
For this class students should have a solid working knowledge of InDesign. All projects will need to be completed outside of class. Each assignment must be printed in color at actual size, and trimmed for presentation before class. Projects will not be critiqued on screen. Throughout the course the instructor will be available for hands on instruction and will provide reference materials.
About the Instructor
Kristi Norgaard has been the Senior Designer at Yolanda Cuomo Design for over fifteen years. During this time she has spent countless hours arranging letters on pages to make beautiful, informative, graphic and legible books, magazines, exhibition graphics, logos, posters and infographics. She is also an adjunct instructor in the Photography Department at New York University Tisch School of the Arts, where she teaches book design and typography classes.