Typography is much more than just picking out a font from the pre-selected assortment on your computer. It is an artistic expression of language, based on precise positioning and appearance.
Typography encompasses all the tiny technical nuances and variables that go into creating that look that is capable of telling half the story on its own. It is very easy to distinguish the amateur typographers from the professionals, and with this course you are on the road to going pro.
Through the structure of studio lectures, in-class assignments, discussions, comprehensive projects and critiques we will explore the function and meaning behind typography. We will cover the history of typography and apply it to real world design assignments. Within these assignments we will discuss letterform anatomy and function; we will discuss how to choose an appropriate typeface and how to use this typeface effectively through the hierarchy of size and with leading, kerning and paragraph structure.
The assignments are designed to allow you to explore and apply the concepts discussed in each class. Each assignment is creative yet simple: we will repeatedly use letterforms in different ways to create a variety of printed matter.
It is imperative that you take notes and learn to apply the techniques we discuss in class to your every day design assignments. The instructor will always be available for help and will often provide extra material for reference outside the classroom.
- Understand typographic concepts and the application of these ideas towards real world print and screen design.
- Learn how to make appropriate typographic decisions.
- Develop skills that will take you from amateur designer to typographic professional.
- Practice presenting and critiquing work in a group setting.
About the Instructor
Maurizio Masi, formerly the Design Director of IridiumGroup, has more than 15 years of experience as a strategic designer at leading companies including Hearst Magazines, Segal Savad Design, M. Shanken Communications, Ziff Davis Media and SmartMoney Custom Solutions. After working for editorial, advertising, branding, corporate and generalist agencies in New York City and England he measures his time between teaching and professional practice. In 2012, he was a semifinalist for an Adobe Design Achievement international award for Innovation in Education. Maurizio has a Bachelor of Fine Arts in Communication Design from the Fashion Institute of Technology and a Master of Arts in Graphic Design at Nottingham Trent University in England. As a self-titled reflective practitioner, he is constantly evaluating his conceptual and contextual process. He is also a former amateur boxer and an avid bread baker.
Logo Design by Brett Wilson
Dada Cookbook by Brett Wilson
Blue Note CD Cover by Emma Chao
Logo Design by Matt Hageman, Ela Prizmic, & Blanny Couto
Stacked Type Recipe by Emma Chao
Type Collage by Cathline Marshall