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|
Emre Kavlakoglu |
Updated: 9/22/09 |
| Experienced Design Director/Producer |
| Website |
www.virtualbrands.com |
| Email |
virtualbrands  gmail.com |
| Location |
New York City, NY |
| Interested In |
Full-Time, Part-Time, Freelance |
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| About |
Experienced Design Director/Producer with extensive track record in Strategic Concept Development, Direction and Production/Implementation of Brand Messaging and Brand Experience through print, film and video, new media, live and on-demand experience. Consistently, produced results beyond expectation, exceeding experience and messaging goals while managing staff and budgets. Expert at gathering and melding disparate professional and technical resources and constituencies in support and maintenance of simultaneous, multiple projects; ensuring seamless product within time and budget guidelines.
Experience
virtualbrands LLC – New York February 2007 – Present
Senior Designer
• Specialized in digital engagement, to help clients create a compelling and engaging digital presence by promoting their brands and business through digital media. Developed and executed global brand solutions, marketing and sales materials from conceptualization through completion including catalogs, magazines, ad campaigns, direct mail, brochures, tradeshow posters and signage, promotional items, product logos, editorial work, conference materials and presentations.
• Provided advisory and strategic planning services to media and entertainment companies seeking to identify and create new revenue opportunities in digital media. Focus includes print publishing, mobile, broadband, video-on-demand, and interactive media content management and distribution. Services include branding, product/service positioning and marketing, campaign design and implementation, audits, sales tools, Internet strategy; and customer, internal, investor, and partner communications programs.
• Advocated client’s participation by inspiring online conversation about brands and businesses by and amongst influential stakeholders via blogs, social media and community engagement both in private and public social networks.
GPI, Inc. – New York January 06 – February 07
Head of Studio/Senior Designer
• Played a key role in the GPI’s achievement goals: saving precious time to speed ad campaigns to market, improving production costs and building a profit center. Managed production and design staff of 15 in Vancouver and New York.
• Developed web 2.0 based print ordering system with automated production workflow solution for $5 million print production account of Papa Murphys’ Pizza, Vancouver, WA based franchise.
• Provided strategic vision and road map for creative service operations and all production departments – art production, print production, traffic, DAM and the digital studio. Outsourced commercial printing and CD duplication.
(collateral, sheedfed, offset, web, POS, posters)
• Established a Digital Asset Management department, and process infrastructure. Worked directly with global clients to clarify global DAM workflow which is used across all creative agencies and production vendors with full P & L responsibility.
Connect II Meet, Inc. December 2003 – August 2006
Design Director
• Developed a business strategy along with executing advertising, marketing, and sales objectives and played a key role in leading business development activities with strategic partners and new clients.
• Determined positioning and created content for marketing collateral, web site, training materials, gathered customer and
user feedback and conducted market research.
• Responsible for performing product management, marketing, sales and business development activities including pricing and contract negotiation. Worked closely with engineering on long-term product strategy, roadmap and market requirements.
• Managed development of new business opportunities in the media and entertainment vertical, including developing alliances, partnerships, and reseller relationships with other service providers.
• Led and challenged teams to build engaging online experiences which bring brands to life, foster consumer dialogue and
allow brand advocates to virally communicate with others.
Hypovereinsbank, NY - HVB Group January 2000 – December 2003
Senior Designer
• Managed Creative Services, for global consulting company. Directed creative and managed brand for marketing and communications materials worldwide, including print, events, advertising, video, multimedia and web. Serviced four marketing units (financial services, public services, commercial services and alliance marketing) and employee communications.
• Tested user workflows through several tiers of information for a very large data set, while developing tools and features to enhance the value of the data. Monitored usage patterns and fielded user inquiries to refine the user experience.
• Partnered with clients to conduct business, industry and competitive analysis in order to create online business strategy which encompasses business logic, creative brand and marketing integration and technical application functionality.
Sony Music Publishing September 1992 – December 1995
Senior Designer
• Designed Music CD packaging designs and executed various marketing projects including print ads, posters, billboards, and presentations. Supervised a production team of copywriters, photographers, developers, art assistants and illustrators and in-house desktop publishing team.
• Unique background in pre-press support, integrated communications and presentations with ability to bridge print and web publishing needs with a creative direction, with extensive experience applying technology solutions to marketing and advertising.
Long Term Freelance Consulting Assignments September 1991 – January 1995
• Developed and executed global brand solutions, marketing and sales materials from conceptualization through completion including catalogs, magazines, ad campaigns, direct mail, brochures, tradeshow posters and signage, promotional items, product logos, editorial work, conference materials and presentations.
MVBMS/Euro RSCG/Senior Designer MCI World Wide Advertising
Ammirati Puris/Lintas/Design Consultant UPS, Bacardi Brand Advertising
Puckett & Warren/Senior Art Director Sony Entertainment and Marketing
Sony Music Entertainment Inc./Director Sony Music Publishing, Packaging Design
Museums NewYork/Design Director Magazine Design
Clarion Direct Marketing, Inc./Senior Art Director Sprint Inc., advertising, sales promotions
Appleton Design, Inc./Design Consultant Corporate Identity
Clarke Advertising Inc./Senior Art Director Cowen Financial, Hankook Tires, B2B Advertising
Dugan Valva Associates/Senior Art Director AT&T B2B advertising, sales marketing
Bates USA/Senior Art Director CBS Network Television
Young&Rubicam / Phillip Morris/ Art Director
Foote, Cone & Belding/Leber Katz Partners, NY April 1989 – September 1991
Senior Art Director
• Responsible for all aspects of the creation of print and television ads including: conceptualization, story boards/comping, client presentation and selling work, selecting directors, photographers, shooting and post production. Clients included Citigroup, Lenox, RJR Reynolds
• Developed and produced corporate brand identity, direct marketing programs for Lenox Collections. Managed creative talent, budget, production sourcing, and art buying.
Skills
Expert knowledge of the user interface design process and deliverables throughout the development lifecycle including requirements, refinements, task flows, storyboards, screenshots, information architecture, interaction design, visual design, people management, project management, sales proposals & presentations, conceptual models, sitemaps, wireframe schematics, flowcharts, storyboards, personas, scenarios, use cases, prototypes, ethnography, production, usability testing, animation.
Expert with Macintosh and Windows OS, hand-coded HTML, and software including Axure/Visio, Dreamweaver, Microsoft Project, Microsoft Office, Adobe InDesign, QuarkXpress, Illustrator, Photoshop, ImageReady, and Acrobat. Expert knowledge of (X)HTML and CSS1/2; intermediate experience in JavaScript/DHTML, XML/XSLT, PHP and MySQL. Familiar with many content management/automation/templating systems such as Joomla, HTML::Mason, WordPress, Movable Type and Drupal.
Education
Hornsey School of Arts/Middlesex University, London, England – 1983 BA (HONS) Information Design
Completed coursework in graphic design and photography departments, including typography; advertising, packaging, and publication design; pre-press; letterpress printing; commercial portraiture; portrait, architectural, product and photography; digital imaging and photo-based illustration.
Long Island University /C.W. Post Center MFA Information Design 1984-1985
Completed coursework in illustration, computer graphics and Information Design. Taught Design and Advertising.
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| Program Proficiency |
| Expert: |
Dreamweaver, Photoshop, Illustrator, Adobe InDesign, QuarkXpress |
| Skilled: |
MS Office 2007, HTML, PHP, MySQL, Javascript |
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