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Freelance Resource

Lisa Willard

Updated: 8/31/10
Design professional—InDesign, Photoshop, Illustrator. Great concepts and ideas.
Website www.lisajwillard.com
Email lisajaynewillard gmail.com
Location New York, NY
Interested In Full-Time, Part-Time, Freelance
About
Experienced and successful art director. Excellent presentation and communication skills. Strong strategic skills and smart design; equally adept at print, outdoor, POP and interactive, direct response, sales promotion, digital interactive media, Web and event marketing — from concept through production and implementation.

PROFESSIONAL EXPERIENCE
SoloCreative
Art Director / Freelance Designer
Create strategic visual communications and smart business solutions for advertising and marketing programs, including corporate communications, Web site development, annual reports, brochures, direct marketing, corporate identity, catalogs and more. Partner with clients to translate strategy into visually inspiring communications to connect with their audiences. Extensive knowledge of print production and photo shoot coordination and supervison. Marketing consultant for new business development-—including written proposals, concepting and designing creative materials and client presentations.
Clients / Agencies:
Direct Impact (2 years on-site) – Duke Mfg, Emerson, Graybar, Hager, Siteman Cancer Center
Panera Bread / St. Louis Bread Co. (primary client 4 years) – In-Store POP & Signage
Comcast – Regional Direct Marketing Programs
2eCreative (1 year on-site) – AVDLM (created branding), St. Alexius, Symbol, Texas Instruments
ProWolfe (6 months on-site/Annual Reports) – Duke Energy, Monsanto, Zimmer Holdings
Build-A-Bear Workshop – In-Store POP & Signage
DMW Worldwide – (3 years on-site) BlueCross BlueShield, Sam’s Club
Express Scripts – Internal / External Communications
Fleishman Hillard – AT&T (English & Spanish Web site development)
Maritz Motivation – SBC Communications, New Business

Meridian Enterprises
Associate Creative Director
Provided organized and strategic team leadership. Effectively supervised staff on exceptionally busy accounts. Served as creative department supervisor for art directors, designers and copywriters. Managed projects from concept through completion. Monitored project budgets and production schedules. Concepted and developed direct marketing programs, collateral materials, integrated travel incentive promotions and interactive Web sites. Had extensive involvement with new business development and presentations.
Clients: Chase Bank, CibaVision, Compaq, RalstonPurina, Schwan’s, Sony, YWCA

DMW Worldwide
Creative Supervisor / Senior Art Director
Managed flexible teams of 6-10 creatives developing advertising, promotions, logo & package design and new product development for Fortune 500 clients. Excellent presentation and communication skills. Strong ideas and smart design; equally adept at print, outdoor, broadcast and interactive from concept through production. Supervised creative staff in strategic development and design of marketing programs and collateral materials. Monitored and managed budgets, print production and photo shoots. Developed and presented new business presentations. Created Web sites, interactive CDs and promotional materials.
Clients: Alpine Engineering, NationsBank, Orchard Bank, Partner’s First Bank, USA Today
Program Proficiency
Expert:  InDesign, Photoshop, Illustrator, QuarkXpress
Skilled:  MS Office
Novice:  Flash, Fireworks, Dreamweaver, PowerPoint
Other Skills
Illustration, photo retouching, copywriting

 

 

 

 

 

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