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Freelance Resource

Ed Melendez

Updated: 2/5/10
Print/Web Production w/Excellent Vendor Relations and Negotiating Skills
Email edwin.vgwhiz gmail.com
Location New York, NY
Interested In Full-Time, Freelance, Currently Available!
About
Ed Melendez
59-18 156TH Street
Flushing, New York 11355
H 718.762.7237 M 646.246.4368

Objective:
A position within the Digital Graphics/Multimedia department of a progressive
media agency where I can utilize and share my online/offline design/production skills
and knowledge.

Experience:
Nov 2009-Present (Freelance)
CENTRON 90 Fifth Avenue New York, NY 10011
Senior Production Designer (Temporary Freelance)
• Produce final mechanicals from Comps to Pre-Press to deliver to vendors for printing.
• Light photo retouching and color correction of stock photo images.
• Creation of Data Charts to represent usage and timelines.
• Printing and Board Mounting/Cutting of artwork for client presentations and mockups.

Sept 2007-May 2008
SynergyGraphix 210 East 49th Street, New York
Print Production Manager (Staff)
• Manage the print production process of all printed materials for Hedge funds and
Fortune 500 clients consisting of Letterheads, Business Cards, Brochures, financial Pitch
books and premiums.
• Negotiate and purchase all print while maintaining maximum quality as well as
competitiveness and profitability.
• Press checks and Paper selection for all printed material to ensure proper finishes.
• Work closely with Creative Director to develop and consistently apply design templates,
ensuring a high quality product and maintain Brand identities.
• Manage teams consisting of Designers and Print Production artists to help expedite projects
to ensure adherence to project guidelines, schedules, and budgets.
• Recruit and retain exceptional talent, and actively manage performance of all Production staff
through clear goal-setting and constructive feedback
• Stay abreast of the newest technology tools and applications.
• Help identify critical bottlenecks, and resolve quality control issues in order to manage project
schedules and budgets.
• Developed and introduced a system built in Filemaker Pro to track estimates,
Purchase orders and invoicing.

Sept 2005- June 2007
LATINVOX LLC 28 West 25th Street, New York
Studio Manager (Staff)
• Hired to create and manage the art studio department, which now consists of
three designers, two Production artists, traffic manager and Print Production Manager.
• Helped develop and launch Verizon Wireless first Hispanic Direct Mailing campaign.
• Responsible for managing all Print for General and Hispanic market clients such as Macy’s,
Verizon Wireless, Chivas Regal, Stoli, and The New York International Latino Film Festival.
• Developed and introduced a system built in Filemaker Pro that helped maintain a
workflow process and manages all projects, contacts, invoicing and purchased digital assets.
• Preparation of final output files prior to release to vendors, clients and printers
• Negotiate and buy all printed materials such as Brochures, Postcards, Posters,
Billboards, Bus shelters and One sheets for Out Of Home Campaigns.
• Responsible for implementing new hardware and software plus training.
Aug 2003-Aug 2005 DIGITAS 355 Park Avenue South, New York
Senior Production Designer (Freelancer/Staff)
• Transform Art Director’s concepts from comp to finish mechanical
• Preparation of final output files prior to release to vendors, clients and printers
• Oversee and maintain the brands such as the American Express brand, while extending
the brand from offline to online

Sept 2001-Aug 2003
Creative Network Systems 265 Madison Ave, New York
Web/Print Design and Production (Freelance)
March 2000-July 2001 SME Power Branding 28 West 25th Street, New York
Senior Designer/Production (Staff)
• Develop and maintain the brand image of professional and college sport team through
effective print advertising. (NBA, MLB, AFL, NFL, WNBA, NCAA)
• Responsibilities include hands on daily scheduling and overseeing of the design and
production of brochures, posters, direct mailers and other print collaterals while maintaining
the image and brand essence.
• Preparation of final output files prior to release to vendors, clients and printers.

Jan. 1999-Feb 2000
Lowe Partners/Lintas 1114 6th Ave, New York
Senior Production/Web/Print Design (Freelance)
• Oversee production process of print ads designed by Art Directors and Designers.

Jan. 1996-Jan. 1999
Madison Square Garden, 2 Penn Plaza, New York
Art Director/Production Manager (Staff)
• Art direction and design for The NY Knicks, NY Rangers, Entertainment Marketing and
The Theater at The Garden.
• Responsible for the scheduling and production of print advertising and direct mail.

Computer Skills:
Print
Adobe InDesign CS3 & CS4, Adobe illustrator CS3 & CS4, Adobe PhotoShop CS3 & CS4,
Quark X-Press 8.0, Filemaker Pro 9.0, Microsoft Office 8.0 (Powerpoint, Excel, Word)
Online/Interactive
Adobe Flex 3.0 (RIA, CSS, XML), Macromedia Flash MX 2004 (Beginners Actionscript), Adobe
Image Ready CS2 3.0, Quicktime Pro 7.0, Adobe Acrobat 5.0

Education:
Sept. 1982-June 1985 New York College of Technology Brooklyn New York (A.A.S)
Marketing Retail Business/Fashion Merchandising
(Related Courses in: Advertising, Typography and Retailing)

School of Visual Arts New York
• Graphic Design and Print Production
• Computer Layout and Design
• Online UI Design and Development
Program Proficiency
Expert:  Adobe Creative Suite Print/Web
Skilled:  Filemaker Pro 9, Powerpoint, Online Digital Work
Novice:  Flex 3.0, Flash, Actionscript 3.0, CSS, XML
Other Skills
Ability to Troubleshoot, Teach, Streamline work and Multitask

 

 

 

 

 

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