Frank Raftery	Updated: 1/24/10
marketing/advertising professional with demonstrated success in all aspects of d

Website	www.home.earthlink.net/~fraftery
Email	fraftery earthlink.net
Location	Newtown, CT
Interested In	Part-Time, Freelance
About
Art Direnction and Design Consulting/Freelance September 2000 - Present Concept/development and production of advertising and promotion material for Direct Mail, Space Ads, Flyers, Bangtail's, Inserts and Brochures. Online:Web-site development, Banner Ads, Landing Pages and e-mails. Clients: Grolier/Scholastic, Time-Life Books, Singer Direct, Mastandrea, IMP, Harlequin, Columbia House, Vogel Marketing, Mastandrea Studios, Save the Children, GRI Direct, International Wine Cellars, 4 Seasons, Thompson Cigars, The MDI Group, Direct Media, Integrity Music, Stabenfeldt, Horah Group, Taunton Press, Guideposts. Grolier Incorporated Associate Creative Director/Art April 1988 - August 2000 Supervised work of Art staff in the creation of imaginative, persuasive and original advertising concepts forGrolier’s Publishing, Collectible's and Interactive Divisions. This included all Space Advertising, FSI’s, SSI’s, Direct mail, Inserts, Packaging, Self-Mailer’s and Promotion Material. • Developed advertising strategies, concepts and formats for many of Grolier’s product lines. • Accountable for graphic and technical production of advertising projects. • Worked with Marketing staff to establish direction and strategies, translating input into direction for Art staff. • Oversaw as well as directly involved in the design and execution of banner ads and landing pages for some of Grolier’s online endeavors. • Supervised staff as well as outside vendors. Kalediscope International, Inc. Art Director March1987 - January 1988 Integral part of the concept, design team responsible for the development of new marketing projects, Promotion Material, Presentation Folders, Ads and Mailing Pieces. Clients: Realtech, Norwalk Savings Bank, Bicycle Review. RMI Advertising, Inc. Art Director November 1984 - January 1987 Concept through development of Sales Promotion Material, Business to Business Advertising, Collateral, Ads and Mailing Pieces. Supervision over all assigned projects through to completion. Clients: Saab, Volvo, Jaguar, Alfa Romeo, Continental tires, Kaman, Adidas. Software knowledge: Quark, InDesign CS4, Illustrator, Photoshop, Dreamweaver, Flash. Education BFA Degree New York Institute of Technology Continuing education courses at Pratt Institute in NYC.
Program Proficiency
Expert:  Quark, InDesign, Photoshop. Skilled:  Illustrator, Dreamweaver, Flash.

 

 

 

 

 

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