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Graphic Design Fundamentals

In this class you will learn the fundamentals of graphic design while designing and producing several real-world projects. This intensive class will meet for six sessions. You will be expected to work on design projects outside of class.

Objectives

  1. Broaden your understanding of graphic design concepts and processes, both formal and conceptual
  2. Enhance your skill as a designer
  3. Understand the elements of design
  4. Learn how to speak about your work and how to incorporate and evaluate critiques
  5. Develop and expand your portfolio

Projects

  1. Logo Design
  2. Label Design for a Series
  3. Invitation Redesign
  4. Publication Design
  5. Boxing Poster
  6. Advertising Design

Assignments given in class will be critiqued during class both by the instructor and during group critiques. Students must incorporate these critiques into their work and either finish the assignment in class or as homework. At the end of the session it is expected that the students will have at least 6 finished assignments for their portfolio. The instructor is available throughout the 6 classes to give feedback and advice on all projects both during and outside class.

For this class students should have a solid working knowledge of InDesign. Throughout the course, the instructor will provide various handouts and reference materials. Source materials will be supplied by the instructor for in-class work.

About the Instructor

Kristi Norgaard was the Senior Designer at Yolanda Cuomo Design for over fifteen years. During this time she has spent countless hours arranging letters and images on pages to make beautiful, informative, graphic and legible books, magazines, exhibition graphics, logos, posters and infographics. She is also an adjunct instructor in the Photography Department at New York University Tisch School of the Arts, where she teaches book design and typography classes.

  • Boxing Poster by Matt Hageman

  • Package Design by Matt Hageman

  • Infographic by Danielle Sheppard

  • Magazine Cover by Jose Deodoro

  • Boxing Poster by Ela Prizmic

  • Package Design by Melissa Choi

What You’ll Learn

Section 1
What is Graphic Design?

Topics

  • Brief slide show and discussion
  • Visual scavenger scrapbook/personal research archive
The Design Process

Topics

  • Brainstorming
  • Client collaboration
  • Refining your ideas, incorporating critiques
  • Presenting your work
Word Work

Topics

  • Speed design with limited source material!
  • Learn to work quickly and creatively within fixed parameters.
  • Create multiple designs from one idea.
Design Assignment: Logo Design

Topics

  • Brief slide show on what makes a good logo
  • Design assignment 1: Logo redesign
  • Design assignment 2: Personal logo design

Upcoming Classes

  • No classes scheduled at this time.

Price: $750 Click for Discounts

  • 18 hours of Hands-On Training
  • Mac or PC

Section 2
Color Matters

Topics

  • What do colors mean?
  • How do designers use colors effectively
  • Color palates: we will explore how to choose appropriate color palates for different assignments
Design Assignment: Label Design for a Series

Topics

  • Using color and typography create a logo and an identity for a small company.
  • Transfer these ideas to labels for coffee and olive oil.
  • Each product will have three variations. Translate your design across all three versions. Maintain brand continuity.
Section 3
Information Hierarchy

Topics

  • What goes first? Second? Last? And why?
  • Are there rules? How can we be creative within these rules?
  • We explore the who, what, where, when, and why of laying out information.
Design Assignment: Invitation Redesign

Topics

  • We will design invitations for three different types of events: corporate gala; wedding; small, fun personal party
Section 4
Page Layout and Design

Topics

  • Publication and magazine design
  • How to start and finish a publication design assignment.
  • How to work. How to organize your files when given large assignments.
  • Slide show and discussion on how to design information across multiple pages.
  • How to consider information like a story with a beginning, middle, and an end.
Magazine Layout Information Hierarchy

Topics

  • Title, subtitle, byline, body copy, photos & illustrations, page numbers and captions
  • How to create a good design while telling a story and differentiating between what’s important and what is on the sidelines.
Design Assignment: Photography Magazine Layouts and Cover Design

Topics

  • Students will be given photographs and text for three different stories.
  • Each story is a part of a fictional magazine for which the students will also design a cover.

Section 5
Large Scale Poster Design

Topics

  • Slide show and discussion on poster design and composition
  • Techniques: how to use type graphically
  • Composition of text and graphics on a single, large document
  • Color and layering
  • Coming up with your own graphics
  • Working LARGE
Design Assignment: Boxing Posters

Topics

  • Students will create an old fashioned boxing poster, stacking type, using words and letters graphically, filling the page with exciting images and words while also maintaining a sense of importance within the information being shown on the poster.
Section 6
Advertising Design

Topics

  • We will re-brand a famous company with a fresh new look and design strategy.
  • Using all we have learned about color, composition, scale and identity we will create a series of ads that help take a previously languishing old brand into the present day to become relevant and exciting again.
Design Hero Slide Show

Topics

  • The instructor will show a brief slide show of design heroes throughout history