Course Workbook
HTML Email
Class Files CD included (works on Mac & PC)
ISBN: 978-1-934624-71-5
WHY OUR BOOKS ARE UNIQUE
Our books are packed with step-by-step exercises that walk you through projects. You’ll learn by doing exercises, not reading long explanations commonly found in user manuals. The goal is to give you hands-on practice with the program, getting you started quickly with the things that are most important for real life work. Our books are not a replacement for the manual, but manuals aren’t how you learn an app!
OUR GUARANTEE
Not satisfied? Mail the book back to us within 30 days and we’ll refund the full price including shipping! You only pay for the shipping back to us.
EXAMPLES OF WHAT YOU LEARN
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Learn to make great looking HTML emails.
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Delivering consistent HTML email across different clients can be a challenge. You’ll learn how to sidestep the pitfalls and speed up your workflow.
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You’ll learn a few tricks to make even simple HTML emails look good.
Table of Contents
We break the book down into 3 hour class sessions. If you are doing the exercises on your own (not in a class), you can expect to take around 3 hours per session.
Section 1
Setting Up For Class: Do This Exercise First!
Topics
- Setting Preferences and Workspace
Simple Layout
Topics
- Working with Tables
- Centering the Email
- Text Styling
- Adding a Border
Enewsletter Layout
Topics
- Multi-table Layout
- Non-centered Columns
Content Styling
Topics
- Email-Friendly CSS
- Shorthand vs. Longhand CSS
Section 2
Adding More Content
Topics
- Creating New Events
- Adding a Footer
- HTML Attributes vs. CSS Rules
- Setting a Background Color
Adding Links
Topics
- Converting to Absolute Links
- Styling Links
Alt Text and Images
Topics
- Creating Alt Text
- Styling Alt Text
- Image Width and Height
Sending Tests and Email Fixes
Topics
- Testing in Various Email Clients
- Fixes for Hotmail, Gmail, Yahoo! Mail, and Outlook 2007/2010
Bonus Material
Yahoo Mail and .yshortcuts
Topics
- Yshortcuts Explained
- Adding a Span Tag to a Link
- Creating a More Specific Style
Table of Contents & Email Links
Topics
- Making a Table of Contents
- Named Anchors
- Creating an Unsubscribe Link
Creating and Naming Slices in Photoshop
Topics
- Slicing a Photoshop File
- Naming Slicing
- Adding Alt Text
- Adding Link URLs
Optimizing & Exporting HTML
Topics
- Optimizing Slices as GIF, PNG or JPEG
- Exporting HTML
Finishing Up in Dreamweaver
Topics
- Centering the Email
- Adding a Background Color
- Styling Alt Text